Make People Feel Something

There are some great articles on the web about viral video and marketing. I feel like I know the technical ins-and-outs of video production, but there is a core element to any story that will make it memorable: emotion. If you can create any type of this in a viewer, they will remember. This is point number one in Thomas Baekdal's excellent web post, "7 Tricks to Viral Web Marketing", and it's super valuable on any storytelling stage. Of course, the trick is how to create a similar emotion in as... read more!

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