Being Relevant: Why It's Important in Advertising
Every so often I see those ads out there that I really want to like. They have (almost) everything: they're witty; they're brilliantly shot; they have fantastic visuals... then the ad ends and I'm left wondering what they were selling. As you may know, Windows has unveiled their new smartphone, intended to serve as competition for big-selling counterparts, iOS and Android. At first glance, the ads are intriguing. They drew me in, and even as they made fun of me as a smartphone user, rathe... read more!
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