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December 08, 2010

The Effectiveness of Daily Deals

It is amazing how quickly a good idea can catch on on the internet. One recent example that comes to mind is the daily deal website. Sites like Woot, Groupon and Living Social are some of the forefathers of this movement. Each of these examples have a variation of the daily deal, but in essence they are all the same. An Item or service is posted daily and users have the opportunity to purchase the item at a deeply discounted price. How effective is this sales technique. Apparently it is working.... read more

Posted in Advertising/Marketing, ecommerce, internet, Miscellaneous, Online Marketing, viral, web projects | Post Comment

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