Categories

June 2012
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Archive


rss RSS Feed

Blog

June 10, 2012

Creating Effective Marketing Campaigns for Niche Audiences

Often when creating a business model we assume that appealing to the largest audience possible equals the maximum amount of profits. But the truth is that there is a lot to be said about specializing in a particular section of a larger field. Moving closer into niche means establishing a clear idea of who our potential customers are. Once we know who they are we can move toward understanding how best to speak to them.  Remember,  thinking about who we’re talking to gives us infor.... read more
Jun 10, 2012 11:24pm by Bernard Rodriguez

Posted in Advertising/Marketing, Content Writing, Copy Writing, social media | Post Comment

Secrets to Online Success

One of the most vexing questions for entrepreneurs creating new businesses or trying to improve current models is how to be successful online. Regardless of your goals, definitions or metrics of success these tips can act a solid foundation to build a business, brand or marketing campaign around.  Be FindableYour customer are out there and they have a problem. Maybe they have a leaky faucet, are interested in learning how to cook, or need to find an apartment, your business has the solutio.... read more
Jun 10, 2012 11:21pm by Bernard Rodriguez

Posted in Advertising/Marketing, Content Writing, Copy Writing, Online Marketing, social media, Social Networking | Post Comment

Creating User Profiles for Business Success

How well do you know your customers? It’s an important question to ask because it’s a crucial first step before we start figuring out how to market, advertise, or engage with them.In the past, we’ve talked about finding out who our users are and how we talk to them, but these techniques are certainly used best when we know who we’re talking to. Taking the time to think about who your ideal customers are to can be an invaluable exercise. Designing the Profile We have two o.... read more
Jun 10, 2012 11:16pm by Bernard Rodriguez

Posted in Advertising/Marketing, branding, Content Writing, Copy Writing, Online Marketing, social media, Social Networking | Post Comment

Building Better Customer Experiences Through Social Media

Great products, and carefully designed experiences create marketers out of satisfied customers. Think about the last great meal that you had at a restaurant and how you were excited to share your newfound discovery with the people that you know. It’s likely that you wrote a review. Maybe you posted it on Facebook, or Yelp!. Maybe you sent out a Twitter message to all your followers. In any case your casual “thumbs up” acted a serious boon to that restaurant.  This is po.... read more
Jun 10, 2012 11:10pm by Bernard Rodriguez

Posted in Online Marketing, social media, Social Networking, viral | Post Comment

web design corner image