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Company Branding: Why the Little Extras Are Important

When was the last time you received something in the mail that wasn't a bill or an ad for Pizza Hut? Sorry, but Christmas/birthday/holiday cards don't count. You don't remember? You're not alone. If you're like most of us, the majority of your correspondence, whether  personal or professional, is done electronically. 7 year olds wield iPhones with efficiency rivaling that of any CEO, while my nearly 80 year old father isn't at all shy about firing off multiple text messages to well, everyo... read more!

Posted in Advertising/Marketing, PR Public Relations, social media, technology | Post Comment

Always Have A Backup. Always.

Backing up is easier and just as important than ever, solutions for local backups and server backups are plenty. The rule to live by is if you cared enough to create it: back it up. We’ve written about the dangers of trusting others to back up your site for you. Today, we'll talk about some simple steps you can take to making your data just a little more secure. The Absolute Minimum The simplest way to back up is to burn a CD or DVD copy of your data and placing it next to your compu... read more!

Posted in Miscellaneous, Productivity, security, technology | Post Comment

Pinterest? Digg? Twitter? Instagram?: Deciding Which Social Network

There’s no denying that social media can be a very powerful tool in the arsenal of a small business, but with all of the social networks out there to choose from, do you really have to be on all of them?  Probably not. In fact being on all of them might be a really bad idea.Spreading Yourself Too ThinEvery time you sign your business up for a new social media service you’re telling your customers that you care enough about a platform to use it. There’s really nothing wron... read more!

Posted in Advertising/Marketing, blogs, branding, internet, opinion, PR Public Relations | Post Comment

SocialCam 4.0: Six Simple Numbers, 136 Years, & Passion for Social Networking

174465. In a society that's hooked on news regarding a billion dollar mobile app, or debating the morality of CEOs who rake in 63 million dollar bonuses, 174465 is a number that's seemingly unspectacular. On the contrary, this number changed the world. The year was 1876. The Date? 07 March. The United States issued Patent No. 174465 to Alexander Graham Bell. Given that early enthusiasm was limited at best, disappointing at worst, chances of our ancestors being early adopters are likely slim to ... read more!

Posted in apps, internet, Inventions, iphone, mobile, opinion, social media, Social Networking, video | Post Comment

Google Calendar in Mozilla Thunderbird

I love mozilla thunderbird, it is a great email client. If you use google calendar and you use mozilla thunderbird, why not use them TOGETHER! First you need to install the "Lightning" add-on in thunderbird. This provides the calendar functionality. After you have that installed you will need to login to google calendar. If you only want to be able to see your calendar in thunderbird but not modify it then you can go right ahead and use the iCal option, otherwise you will need to use the CalDa... read more!

Posted in email, Google | Post Comment

551-day-old Instagram: The Billion Dollar iPhone App

The New York Times Company is easily one of the most well known American media companies in the world. The first issue of the 'New York Daily Times' was published on September 18, 1851. A little name change to The New York Times in 1857, and well... the rest is history. Today the New York Times publishes two national and sixteen regional newspapers. They own eight television stations, a couple NY radio stations, not to mention a varied collection of 40+ websites. With international recognition, ... read more!

Posted in internet, iphone, social media, Social Networking | Post Comment

Use google webfonts in your designs

You may have come to know about google webfonts api, you may have also used a google webfont here or there in a project. However you may not have known that you can get access to a great majority of the google webfonts as TTF files that you can install to your OS and use for design mockups. Using google webfonts in your mockups will help you decide on a font before it comes time to implement the HTML code. It will also allow you to create images that can use the same google webfont as you may u... read more!

Posted in Graphic Design | Post Comment

Tricks of the Trade: Secrets of Highly Effective, In-Demand Content Writers

At one time or another, we've all stumbled upon a horrific piece of writing. Typos, 'text speak', and homophonic errors decorate everything from personal blogs, emails, and in some very unfortunate cases, professional websites. It's no wonder writers who possess a strong command of sentence structure, in addition to being clear and concise are in high demand. While not all of us are naturally born to be writers, everyone can sharpen their skills! Read on for a few habits of highly effective cont... read more!

Posted in Advertising/Marketing, Content Writing, Copy Writing, tutorials, Web Marketing | Post Comment

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