Web Design Blog

Advertising/Marketing

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10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones and the corresponding mobile applications and mobile web sites a new debate has erupted. Should a company build a mobile app or a mobile site to interact with customers, to grow business and to find new customers. The debate rages on and will continue to do so for the coming years.  Here are a few rules of thumb to use as you evaluate whether to build a mobile application or a mobile site:  Is the mobile application your product? If you are building a.... read more

Posted in Advertising/Marketing, apps, ecommerce, Google, internet, iphone, mobile, technology | Post Comment

The Most Underestimated Small Business Resource

Every day, you may be losing one of the most valuable resources in your small business, and not even realize it.  That resource is... data. You may have customers walk in and out of your door, call on the phone, visit your website or interact with your business in a variety of ways.  Do you have a way of capturing the data of all of those people? Start with the basics... name, email, and phone number.  Invite them (both offline or online) to subscribe to your email list for.... read more

Posted in Advertising/Marketing, CMS, email | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Revitalize Visibility for Your Business' LinkedIn Profile

Next up in our 'Alternative SEO' series, we'll tackle how to maximize your presence on one of the net's largest professional networks...  The Site: LinkedIn.com What it is: a virtual professional networking website, LinkedIn has become a must in today's corporate world. Thanks to a rapid increase in popularity, it's only becoming more difficult for businesses to get their profiles to be one of those that appear at the top of a page when searched on LinkedIn. As I mentioned in a previous .... read more

Posted in Advertising/Marketing, internet, Online Marketing, PR Public Relations, SEO, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

4 Steps to Higher Website Conversion

Getting traffic to your website is a challenge. Once you've worked hard to get visitors to your site - you don't want to lose them because you haven't prepared your site for conversion. Here are a few steps to increase your conversion and capture those leads. 1.  First Impression Don't be fooled - content alone will not convert visitors into leads.  University research has shown that it takes less then 1 second for a visitor to create a first impression of a website.  They will.... read more

Posted in Advertising/Marketing, blogs, Online Marketing, Social Networking | Post Comment | 1

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