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Web Design Blog - Advertising/Marketing

Should I be Paying for SEO?

Why Pay for Online Marketing - My Business Already Makes Money So you have a great website. Your business is making money and is even profitable in this crazy economy. Good for you. So what's all the buzz about online marketing and SEO? Why do businesses pay for it? Bottom line: to stay ahead of the competition, you need to maintain a healthy website and implement an online marketing program in-house or with an online marketing vendor. If you don't - your competitors will pass you up. Do I re... read more!

Oct 06, 2011 9:49am by Shad Vick

Posted in Advertising/Marketing, blogs, Google, internet, outsourcing, PR Public Relations, SEO, social media, viral, Web Marketing | Post Comment

Negative Press: Burning Brands and Dollars

Over the last year, the online marketing community has been abuzz with talk about using negative press to boost one's rankings in search engines like Google. It all started with a New York Times story about a man whose horrible customer service skills and illegal actions had supposedly boosted his rankings in the search engines. The general proposition was that links are good for search engine rankings, and making people extremely angry is one way to get them to link to your site. The issue a... read more!

Sep 19, 2011 10:27am by Carson Ward

Posted in Advertising/Marketing, branding, Google, internet, opinion, PR Public Relations, SEO, social media, Social Networking, viral, Web Marketing | Post Comment | 1

Content is King Of the Web

You may have heard the phrase, "Content is king." Well-written content on your website doesn't just appeal to online searchers; it also has a positive effect on search engines and rankings. In many ways, the quality of your website's content can either draw people in, or turn them away. If the content on your site sparks the interest of your online audience, they'll be much more likely to stay on your site, and ultimately convert. How Does Your Content Measure Up? If an internet searcher vi... read more!

Jun 05, 2011 10:17pm by Kristyn Porter

Posted in Advertising/Marketing, Miscellaneous | Post Comment

Downy Screw UP! The PR Blunder of 2011

Downy screwed up! If something is going well with your product line, you don't have to change it. Downy recently changed their "original" fabric softener only to find that customers are upset with the change. What's worse, instead of just making a new product to test the market with, they replaced the original. I think they could have learned from other brands like Pepsi and Coke, that you just don't mess with the original that loyal customers are used to. I would call Downy the the ma... read more!

Apr 30, 2011 10:45am by Shad Vick

Posted in Advertising/Marketing, branding, Complaint, PR Public Relations | Post Comment

The Effectiveness of Daily Deals

It is amazing how quickly a good idea can catch on on the internet. One recent example that comes to mind is the daily deal website. Sites like Woot, Groupon and Living Social are some of the forefathers of this movement. Each of these examples have a variation of the daily deal, but in essence they are all the same. An Item or service is posted daily and users have the opportunity to purchase the item at a deeply discounted price. How effective is this sales technique. Apparently it is working... read more!

Dec 08, 2010 8:17am by Jeff Nicholson

Posted in Advertising/Marketing, ecommerce, internet, Miscellaneous, viral, Web Marketing, web projects | Post Comment

Teasing Visitor Traffic to Come Back

Although I'm a PC guy - I do love the way Apple brands and markets themselves. You may have noticed recently a campaign that "teased" users into coming back to their home page. They sent out an email to many in their user base. When you arrived on the home page you saw this: "Tomorrow is just another day. that you'll never forget.  Check back here tomorrow for an exciting announcement from iTunes." There were clocks with some of the major time zones at the bottom of the message detecti... read more!

Nov 16, 2010 9:51am by Shad Vick

Posted in Advertising/Marketing, news, social media, viral | Post Comment

Apple Viral Campaign Continued

This is a continuation from the original blog post "Teasing Visitor Traffic to Come Back". Well if you came to this post - you see how curiosity can drive user "return" traffic. By simply teasing the user - you can get more page views and actually entice users to create links to your website when something is exciting enough. In this case - Apple has a userbase that has been trained to expect big things whenver Apple makes an announcement (i.e. Ipad, Iphone, etc.)  Apple visitors knew... read more!

Nov 16, 2010 9:48am by Shad Vick

Posted in Advertising/Marketing, news, Social Networking, viral, Web Marketing | Post Comment

Being Relevant: Why It's Important in Advertising

Every so often I see those ads out there that I really want to like. They have (almost) everything: they're witty; they're brilliantly shot; they have fantastic visuals... then the ad ends and I'm left wondering what they were selling. As you may know, Windows has unveiled their new smartphone, intended to serve as competition for big-selling counterparts, iOS and Android. At first glance, the ads are intriguing. They drew me in, and even as they made fun of me as a smartphone user, rathe... read more!

Oct 27, 2010 12:03pm by Jay Georgelis

Posted in Advertising/Marketing, news | Post Comment


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