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Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Content - Blog post or web page?

Often time I get the question - "Can't I just build a web page instead of writing in a blog?" The answer is: "yes - you can". However that answer typically comes with a little advice as to why you might prefer a blog format for your content. You typically have the choice between writing a static informational web page on your website or CMS Content Management System OR posting to your blog. First of all let's get this straight - content is content right?  Yes that's true. An article, cas.... read more

Posted in blogs, CMS, Content Writing, Online Marketing, opinion | Post Comment

Luna Bootcamp: Managing Your Online Reputation

  The two most common uses for the internet are... Research Airing a complaint Reputation has always been important. Yet with the internet and social media now playing a major role in every aspect of life, proactively managing your online reputation is a must. Why Online Reputation Management Matters By establishing a positive online reputation, you've already done the groundwork if you find yourself in the position of needing to do damage control. No company or person is perfect;.... read more

Posted in blogs, Content Writing, Facebook, Online Marketing, social media, Social Networking | Post Comment

4 Steps to Higher Website Conversion

Getting traffic to your website is a challenge. Once you've worked hard to get visitors to your site - you don't want to lose them because you haven't prepared your site for conversion. Here are a few steps to increase your conversion and capture those leads. 1.  First Impression Don't be fooled - content alone will not convert visitors into leads.  University research has shown that it takes less then 1 second for a visitor to create a first impression of a website.  They will.... read more

Posted in Advertising/Marketing, blogs, Online Marketing, Social Networking | Post Comment | 1

Do You Want Your Online Presense To Be Taken Seriously? Become A (Better) Content Writer.

For better or worse, my closest friend, M, and I are both writers. E-mails and late-night phone calls tend to be littered with ideas ranging from random, yet funny, to that which may be considered certifiable. At the risk of sounding narcissistic, we regularly commiserate over a simple shared belief: writing essentially amounts to a lost art form. Txt me asap... If U Cn Rd This From text message speak (Just for the record, I'm still in my 20s and can't understand most of it!) to e-mails in whi.... read more

Posted in blogs, Content Writing, Copy Writing, Online Marketing, social media | Post Comment

How To Expand Your Brand's Online Influence

For all the talk about successful online marketing and interacting with your potential client base, a common question on the minds of many business owners becomes how to gain a wider audience. Although we've covered many of the basics (engagement, consistent communication, etc...) there's a lot of information out there and implementing it may seem daunting. So, how does one become influential online? Not only do you need to be knowledgeable and passionate, you need commitment. Yes, commitment. .... read more

Posted in Advertising/Marketing, blogs, branding, links, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings. Social Media Meets SAAS (aka Software as a Service) In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found .... read more

Posted in Advertising/Marketing, apps, blogs, branding, Content Writing, Facebook, internet, iphone, Online Marketing, organization, PR Public Relations, SEO, social media, Social Networking, technology | Post Comment

Maximize the Twitter Presence of Your Small Business

While out to lunch with my 80 year old father last week, he informed me that he wanted my help setting up his Twitter account. As I tried to wrap my head around the utterly terrifying prospect that my father was likely to become my new #1 twitter fan, I gave him general information about the site, what it does, how it's used, etc... Needless to say, we had a very long lunch. In reality, there are many people like my dad who have heard of twitter, tweeting (aka 'sending a twit' in Dad-speak), an.... read more

Posted in Advertising/Marketing, blogs, branding, Content Writing, internet, iphone, Online Marketing, PR Public Relations, social media, Social Networking, viral | Post Comment

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