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3 Reasons A 'FREE' Website Is Bad For Business

'Nothing in life is free,' my mum has advised me from a young age. As a business woman, I've come to see and realize firsthand, just how true that is. A free website is no exception. If you are considering a free or extremely low cost website, don't proceed unless you've educated yourself about the potential repercussions. Here are three strong reasons a 'FREE' website is very bad business for business... 1. A 'free' website is a horrible marketing tool.   You get the product for which yo.... read more
May 10, 2013 3:13pm by Jaymee Georgelis

Posted in branding, Design, Online Marketing, web design | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more
May 01, 2013 3:17pm by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more
Apr 19, 2013 8:33am by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more
Apr 17, 2013 2:53pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

The True Cost of Being #1: Maintaining Perspective in a Rank Obsessed World

I want to be #1 on Google! If I had a dollar for every time a client or perspective client has said this to me over the past 3 years, I'd have purchased one of those private islands being advertised in Dubai. I hope you caught my humor, but here's the thing... I'm not really kidding. It's okay; you can admit it: you want your website to be number one on Google and every other search engine. I get it... If you've read some of my recent blogs, you may already be familiar with some recent SEO in.... read more
Mar 14, 2013 2:15pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, Content Writing, Design, Graphic Design, internet, Online Marketing, SEO, web design | Post Comment

Design Advice from the Pros: Why Simplicity Works

By now you've heard about the 'less than 5 seconds' rule when hooking visitors to your website. Unfortunately this leads many businesses trying to cram a single page with as much information as possible. Bad idea. Let's take a look at some simple (and not so simple) sites and we'll explain why simplicity really is more effective.   Not-So-Simple The Problem: Too much information! Most will likely agree that there's just too much going on here. In order to avoid this common mistake, it'.... read more
Mar 12, 2013 2:39pm by Jaymee Georgelis

Posted in branding, Design, Graphic Design, internet, Online Marketing, organization, web design | Post Comment

How To Expand Your Brand's Online Influence

For all the talk about successful online marketing and interacting with your potential client base, a common question on the minds of many business owners becomes how to gain a wider audience. Although we've covered many of the basics (engagement, consistent communication, etc...) there's a lot of information out there and implementing it may seem daunting. So, how does one become influential online? Not only do you need to be knowledgeable and passionate, you need commitment. Yes, commitment. .... read more
Mar 04, 2013 2:09pm by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, links, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings. Social Media Meets SAAS (aka Software as a Service) In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found .... read more
Feb 26, 2013 1:44pm by Jaymee Georgelis

Posted in Advertising/Marketing, apps, blogs, branding, Content Writing, Facebook, internet, iphone, Online Marketing, organization, PR Public Relations, SEO, social media, Social Networking, technology | Post Comment

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