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10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones and the corresponding mobile applications and mobile web sites a new debate has erupted. Should a company build a mobile app or a mobile site to interact with customers, to grow business and to find new customers. The debate rages on and will continue to do so for the coming years.  Here are a few rules of thumb to use as you evaluate whether to build a mobile application or a mobile site:  Is the mobile application your product? If you are building a.... read more

Posted in Advertising/Marketing, apps, ecommerce, Google, internet, iphone, mobile, technology | Post Comment

Forget SEO – It’s All About Community Building

2012 was not kind to the SEO industry. Google’s Panda algorithm refreshed, fine-tuned, and snagged another round of websites with content that wasn’t up to snuff. Penguin burst on the search scene and manhandled backlinks. Big G also rolled out other game-changing tweaks like the EMD (Exact-Match Domain) update this year – that is, when the search giant wasn’t busy banning AdSense accounts left and right. If you’re in the SEO biz – or even a webmaster –.... read more

Posted in Google, internet, links, SEO | Post Comment

How to Spice Up Your Website with Free Images

Creating content for your website is really important. It helps ensure your website will get "indexed" by search engines like Google and Bing.  Fresh, unique and regular content is a must for a healthy website. But don't just build out content for the search engines and ignore your users. Your website visitors will enjoy your blogs and articles more if you provide graphs, infographics, photos and videos. You can even get free high quality photos if you do a little be of research. So where .... read more

Posted in Advertising/Marketing, blogs, Content Writing, Copy Writing, Design, Google, Graphic Design, Online Marketing, social media, tutorials, web design | Post Comment | 3

Google Calendar in Mozilla Thunderbird

Mozilla Thunderbird
I love mozilla thunderbird, it is a great email client. If you use google calendar and you use mozilla thunderbird, why not use them TOGETHER! First you need to install the "Lightning" add-on in thunderbird. This provides the calendar functionality. After you have that installed you will need to login to google calendar. If you only want to be able to see your calendar in thunderbird but not modify it then you can go right ahead and use the iCal option, otherwise you will need to use the CalDa.... read more

Posted in email, Google | Post Comment

Social Media: A Party For Your Customers - Part 3: Blogging and Mailing Lists

This entry is 3 of a 3 part series. For the full experience make sure to read: - "Social Media: A Party For Your Customers - Part 1: Joining the Party".- "Social Media: A Party For Your Customers - Part 2: Facebook and Twitter"   Your Blog: Your Office or Place of Business Blogging is without a doubt one of the simplest and easiest things that entrepreneurs and small business owners can do to create discussions about their products, up-coming sales, on-going events, etc. In short,.... read more

Posted in blogs, Google, internet, Online Marketing, PR Public Relations, social media, technology | Post Comment

The Absolute Minimum: Registering With Google Places

Running a business is hard work. Business owners are often working overtime trying to bring in customers, generate leads, nailing customer service — and then dropping the ball altogether when representing their business online. It doesn’t have to be this way. We understand that people aren’t experts, that they may not know the difference between Facebook or some other social network, but what they do know is success, and we’re here to lead them toward that. Google doe.... read more

Posted in Google, Online Marketing, technology, tutorials | Post Comment

Article Spinning is Dangerous

I've said this for some time, but it's great to finally see other experts backing my opinion. If you spin articles in an attempt to fool Google - you'll eventually pay for it. For those of you who don't know what article spinning is I'll offer a simple explanation. Article Spinning is rewriting the same articles to look "unique" by swapping out words with similar words. This is BAD however. Don't do it. Find out if your SEO company engages in this practice and question their methodology. I.... read more

Posted in Google, links, Online Marketing, PR Public Relations, SEO, social media, technology | Post Comment

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