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Web Design Blog - Graphic Design

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How Well Do You Know Your Online Audience?

Fact: Internet searchers judge a website within five seconds of visiting it. This means that your site has to snag the attention of your audience the first time they see it. You may have the best looking website on the planet, but knowing what makes your audience tick can make or break a potential conversion. Ask yourself this question: Exactly who is your online audience? Mothers? Middle-aged men? College students? Is your site something this audience would find attractive? The Breakdown... read more!

Jun 05, 2011 9:56pm by Kristyn Porter

Posted in Graphic Design, web design, Web Marketing | Post Comment

CSS Text Effects: Text Shadow

The CSS text shadow property has been around since the release of CSS2, but has not been supported by mainstream browsers until recently. The level of support is still limited, but with time we will start seeing it more and more.Basically text shadow allows you to render text with a blur, glow or off-set shadow without using an image. Benefits of this include: The ability to allow text to be searchable by popular search engines like Google or Yahoo. Reduce load time by eliminating image file... read more!

Feb 16, 2011 8:27am by Jeff Nicholson

Posted in CSS, Google, Graphic Design, html, Microsoft Windows, snippets, tutorials, web design | Post Comment

Optimize Your Photos for the Web

In an age of high resolution phone displays and widescreen desktop monitors, it is important to have quality images on your web site – but don’t make them too big. The amount of time it takes for a page to load can have an effect on your website’s credibility with search engines as well as drive away users if it is slow. Luckily there are some easy ways to make your images look great on the web without sacrificing quality. Most photo editing software gives you ability to ea... read more!

Jan 21, 2011 1:22pm by Steve Anderson

Posted in Graphic Design, tutorials, web design | Post Comment | 1

Measure | An Overlooked Element of Typography

You may be asking, "What is measure, and why is it important when it comes to typography?". Those who understand and use typography know what leading and kerning is, but measure is an element that is often forgotten or overlooked. A simple definition of measure or "the measure" is the width of a block of text. Considering this when designing, especially for the web, is important because it has a major affect on how legible the text is to the user. Common mistakes involving measure include. T... read more!

Jan 05, 2011 9:24am by Jeff Nicholson

Posted in Graphic Design, internet, web design | Post Comment

HDR Photography on the iPhone

The latest software release for the iPhone contained a little nugget that most people have overlooked. They introduced an HDR setting for the built in camera. For those of you who are unfamiliar with HDR it stands for High Dynamic Range. High Dynamic Range (HDR) photos contain a wider range of luminance. I am sure you have noticed when you take a photo it just doesn't look totally right. This is because the intensity levels are decreased because of the limited range the camera can capture in on... read more!

Oct 07, 2010 8:46am by Jeff Nicholson

Posted in Graphic Design, Inventions, iphone, Miscellaneous, mobile, technology | Post Comment | 3

Design Tip: Know Your Message

It is easy for web designers to just jump into a design without knowing the specific goals of the website. The "message", as i like to call it, is what the website is all about. It encompasses the goals, target audience and main objectives. Knowing this information before you start to design is critical. It will influence the graphics, layouts and calls to action. This is an important step that must not be skipped during the design process. If you don't take the time to discuss this with the cli... read more!

Aug 24, 2010 8:52am by Jeff Nicholson

Posted in Graphic Design, internet, opinion, web design, web projects | Post Comment

Design Trends - Serif Rising

It would be a true statement to say 95% of all websites use Sans-serif fonts. They are everywhere Arial, Trebuchet and Verdana have become the go to font for web designers for years. There is good reason the web has gone this direction. Sans-serif fonts are very professional, they render clean in Windows and Mac, and they have a modern feel. With the benefits come some disadvantages, they can feel rigid, color can look odd on them, and everyone else on the web is using them. In the last year we ... read more!

Apr 13, 2010 8:24am by Jeff Nicholson

Posted in Graphic Design, html, internet, technology, web design | Post Comment | 1

Logo Redesign

When you mention a logo redesign to any business owner most of them begin to get a little nervous. Everyone understands how powerful a brand can be, and businesses are scared to touch that brand. In many cases they are justified in their fear, but there are many advantages to giving your logo a face lift. One of the main advantages is to improve an outdated or a downright ugly logo, but even logos that may be considered "good" can sometimes use an overhaul. Over the last two years I have been no... read more!

Sep 25, 2009 12:31pm by Jeff Nicholson

Posted in Graphic Design | Post Comment

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