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Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones and the corresponding mobile applications and mobile web sites a new debate has erupted. Should a company build a mobile app or a mobile site to interact with customers, to grow business and to find new customers. The debate rages on and will continue to do so for the coming years.  Here are a few rules of thumb to use as you evaluate whether to build a mobile application or a mobile site:  Is the mobile application your product? If you are building a.... read more
Apr 29, 2013 12:52pm by Erik Blomquist

Posted in Advertising/Marketing, apps, ecommerce, Google, internet, iphone, mobile, technology | Post Comment

AP Twitter Hacking Proves the Power of Social Media, Raises Questions About Social Media Security

If you've ever doubted the power of social media, perhaps yesterday's hacking of the Associated Press' Twitter account will change your mind. A screen shot of the initial tweet is below: The associated press was quick to issue a follow-up tweet to set the record straight. Again, it can be seen below: Despite the correction, one cannot overlook what transpired in the aftermath of the initial 'news': the Dow swiftly dropped more than 150 points, while prices of crude oil fell. The yield on t.... read more
Apr 24, 2013 9:40am by Jaymee Georgelis

Posted in internet, news, opinion, security, social media, Social Networking, technology, viral | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more
Apr 19, 2013 8:33am by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Revitalize Visibility for Your Business' LinkedIn Profile

Next up in our 'Alternative SEO' series, we'll tackle how to maximize your presence on one of the net's largest professional networks...  The Site: LinkedIn.com What it is: a virtual professional networking website, LinkedIn has become a must in today's corporate world. Thanks to a rapid increase in popularity, it's only becoming more difficult for businesses to get their profiles to be one of those that appear at the top of a page when searched on LinkedIn. As I mentioned in a previous .... read more
Apr 18, 2013 10:14am by Jaymee Georgelis

Posted in Advertising/Marketing, internet, Online Marketing, PR Public Relations, SEO, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more
Apr 17, 2013 2:53pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

The True Cost of Being #1: Reinforcing Best Practice

Maintaining a healthy perspective about a site's rank within search engines is often a challenge for many website owners. In an effort to be #1, many companies hire so-called 'experts' who excessively manipulate the code of a website with the hope of improving the site's rank. Does the code of your website really matter? Yes, the quality of your website's code matters a great deal! Although it may not directly impact your conversion, clean code does aid in... Overall performance of your web.... read more
Mar 20, 2013 12:48pm by Jaymee Georgelis

Posted in Advertising/Marketing, Content Writing, CSS, html, internet, Online Marketing, SEO, web design | Post Comment

The True Cost of Being #1: Maintaining Perspective in a Rank Obsessed World

I want to be #1 on Google! If I had a dollar for every time a client or perspective client has said this to me over the past 3 years, I'd have purchased one of those private islands being advertised in Dubai. I hope you caught my humor, but here's the thing... I'm not really kidding. It's okay; you can admit it: you want your website to be number one on Google and every other search engine. I get it... If you've read some of my recent blogs, you may already be familiar with some recent SEO in.... read more
Mar 14, 2013 2:15pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, Content Writing, Design, Graphic Design, internet, Online Marketing, SEO, web design | Post Comment

Design Advice from the Pros: Why Simplicity Works

By now you've heard about the 'less than 5 seconds' rule when hooking visitors to your website. Unfortunately this leads many businesses trying to cram a single page with as much information as possible. Bad idea. Let's take a look at some simple (and not so simple) sites and we'll explain why simplicity really is more effective.   Not-So-Simple The Problem: Too much information! Most will likely agree that there's just too much going on here. In order to avoid this common mistake, it'.... read more
Mar 12, 2013 2:39pm by Jaymee Georgelis

Posted in branding, Design, Graphic Design, internet, Online Marketing, organization, web design | Post Comment

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