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Google vs. Washington: Outlawing Competitive Advantage

Watching Google's Eric Schmidt testify before the Senate's was like watching a slightly awkward physicist attempting to explain quantum theory to a bunch of gorillas. Utah's own Mike Lee showed that he is worse at understanding the issues involved than Eric Schmidt is at explaining them. Meanwhile, Danny Sullivan nearly had a stroke listening to the Senators grandstanding as trust-busters, all while blatantly requesting favors from Google. For those who aren't familiar with the case, a number o... read more!

Posted in Google, internet, news, opinion, politics, SEO | Post Comment | 1

The Power of Social Media Marketing

I am an admitted geek for indie films, and I have long been a fan of Mark and Michael Polish. Needless to say, when I had the opportunity to screen the latest Polish Brothers' flick a few months ago, I was stoked. An homage to the French New Wave, For Lovers Only profiled two former loves who travel across France, rekindling their romance right where they'd left off years earlier. But that isn't what this post is about; as I've stated in several previous posts, I am a big fan of social media m... read more!

Posted in news, social media, Social Networking, viral | Post Comment

Why Google-Motorola Isn't an Anti-trust Issue

As with any large business acquisition, there is bound to be a high degree of scrutiny when it comes to Google's purchase of Motorola. Generally speaking, the larger the companies are, the more they are scrutinized. The proposed purchase requires approval from anti-trust regulators throughout the world at a time when Google has seen a dramatic surge of regulator conern. Google launched the news addressing regulators' fears right out of the gate: "Our acquisition of Motorola will increase compet... read more!

Posted in Google, internet, mobile, news, opinion, technology | Post Comment

The Aspiring Filmmaker's Resources to DLSRs

It's a well-known fact that media is a difficult industry to get into.  Aspiring filmmakers can face a myriad of challenges: investing in the right equipment and making the buzz-worthy film to jump-start your career.  But with revolutionary DSLR cameras, the Internet, and great web resources, it's not impossible to break into the industry. Cameras used to be expensive, but you can start building a good rig for less than $6,000.  Real filmmakers know that the rig doesn't just cons... read more!

Posted in internet, news, opinion, technology, tutorials, video | Post Comment

Do You Trust the Internet? Statistics Say Yes

Shoppers Trust the Internet More Than TV or Print Advertising People are shopping until they drop - online. Today, shoppers trust the internet more today than they trust their local mall. Recent surveys have shown that people are more willing to spend their money by shopping online than at a physical retail location. Why? Because we live in the information age. Here's some staggering statistics: Two out of three people prefer researching a product online, followed next by magazines and last... read more!

Posted in news, viral, web projects | Post Comment

Teasing Visitor Traffic to Come Back

Although I'm a PC guy - I do love the way Apple brands and markets themselves. You may have noticed recently a campaign that "teased" users into coming back to their home page. They sent out an email to many in their user base. When you arrived on the home page you saw this: "Tomorrow is just another day. that you'll never forget.  Check back here tomorrow for an exciting announcement from iTunes." There were clocks with some of the major time zones at the bottom of the message detecti... read more!

Posted in Advertising/Marketing, news, social media, viral | Post Comment

Apple Viral Campaign Continued

This is a continuation from the original blog post "Teasing Visitor Traffic to Come Back". Well if you came to this post - you see how curiosity can drive user "return" traffic. By simply teasing the user - you can get more page views and actually entice users to create links to your website when something is exciting enough. In this case - Apple has a userbase that has been trained to expect big things whenver Apple makes an announcement (i.e. Ipad, Iphone, etc.)  Apple visitors knew... read more!

Posted in Advertising/Marketing, news, Social Networking, viral, Web Marketing | Post Comment

Being Relevant: Why It's Important in Advertising

Every so often I see those ads out there that I really want to like. They have (almost) everything: they're witty; they're brilliantly shot; they have fantastic visuals... then the ad ends and I'm left wondering what they were selling. As you may know, Windows has unveiled their new smartphone, intended to serve as competition for big-selling counterparts, iOS and Android. At first glance, the ads are intriguing. They drew me in, and even as they made fun of me as a smartphone user, rathe... read more!

Posted in Advertising/Marketing, news | Post Comment

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