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Online Marketing

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Spring Cleaning: 4 Simple Steps for a Clutter-Free Website

What's the one thing we all know about, have, and most likely use until our secret is out? A junk drawer. Sure, it holds plenty of necessary information, but if you have to sort through a mess every time you want to find it, eventually, most of us give up. The content of your website is no exception. If you want users to take in more or your content, you’re going to need a way to clean up the information. That’s where info-graphics come in. They’re the IKEA organizer of content. Spring clean.... read more
May 21, 2013 9:26am by Hannah Stout

Posted in Advertising/Marketing, Content Writing, Design, Graphic Design, Online Marketing, organization, web design | Post Comment

Verdict: The HTC First (aka the FaceBook phone) Is A Flop

Apparently I was not alone in my FaceBook phone skepticism. After slightly more than a month on the market, FaceBook's HTC First has failed to win-over consumers. Dislike: HTC First Is A Flop Exactly how badly did the First/FaceBook phone flop? Only 15,000 devices actually made it in to customers' pockets. Although the debut cost of $99 (with 2 year contract) was fairly standard within the mobile phone industry, as of last Thursday, the price dropped to well... 0.99 cents. Ouch. While AT&.... read more
May 13, 2013 1:40pm by Jaymee Georgelis

Posted in Facebook, mobile, news, opinion | Post Comment

3 Reasons A 'FREE' Website Is Bad For Business

'Nothing in life is free,' my mum has advised me from a young age. As a business woman, I've come to see and realize firsthand, just how true that is. A free website is no exception. If you are considering a free or extremely low cost website, don't proceed unless you've educated yourself about the potential repercussions. Here are three strong reasons a 'FREE' website is very bad business for business... 1. A 'free' website is a horrible marketing tool.   You get the product for which yo.... read more
May 10, 2013 3:13pm by Jaymee Georgelis

Posted in branding, Design, Online Marketing, web design | Post Comment

10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more
May 03, 2013 4:50pm by Hannah Stout

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more
May 01, 2013 3:17pm by Hannah Stout

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Content - Blog post or web page?

Often time I get the question - "Can't I just build a web page instead of writing in a blog?" The answer is: "yes - you can". However that answer typically comes with a little advice as to why you might prefer a blog format for your content. You typically have the choice between writing a static informational web page on your website or CMS Content Management System OR posting to your blog. First of all let's get this straight - content is content right?  Yes that's true. An article, cas.... read more
Apr 25, 2013 12:28pm by Shad Vick

Posted in blogs, CMS, Content Writing, Online Marketing, opinion | Post Comment

AP Twitter Hacking Proves the Power of Social Media, Raises Questions About Social Media Security

If you've ever doubted the power of social media, perhaps yesterday's hacking of the Associated Press' Twitter account will change your mind. A screen shot of the initial tweet is below: The associated press was quick to issue a follow-up tweet to set the record straight. Again, it can be seen below: Despite the correction, one cannot overlook what transpired in the aftermath of the initial 'news': the Dow swiftly dropped more than 150 points, while prices of crude oil fell. The yield on t.... read more
Apr 24, 2013 9:40am by Jaymee Georgelis

Posted in internet, news, opinion, security, social media, Social Networking, technology, viral | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more
Apr 19, 2013 8:33am by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

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