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Online Marketing

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Tricks of the Trade: Secrets of Highly Effective, In-Demand Content Writers

At one time or another, we've all stumbled upon a horrific piece of writing. Typos, 'text speak', and homophonic errors decorate everything from personal blogs, emails, and in some very unfortunate cases, professional websites. It's no wonder writers who possess a strong command of sentence structure, in addition to being clear and concise are in high demand. While not all of us are naturally born to be writers, everyone can sharpen their skills! Read on for a few habits of highly effective cont.... read more
Apr 09, 2012 4:54pm by Jaymee Georgelis

Posted in Advertising/Marketing, Content Writing, Copy Writing, Online Marketing, tutorials | Post Comment

Introduction to Content Strategy

The web we know is changing. The time where we saw it as a group of static pages, brochures for businesses and the services is now in the distance. Where we are now is a much more exciting dynamic and interesting age for people who live, work and run business on the web. Having a plan is more important than ever, and here’s the truth: your site isn’t going anywhere unless you have a plan for it. This is where Content Strategy comes in. Content Strategy is an emerging discipline .... read more
Apr 09, 2012 12:55am by Bernard Rodriguez

Posted in Advertising/Marketing, branding, Online Marketing, SEO, social media | Post Comment | 1

Deadly Assumptions: Why A Site Re-Design Is Only Part of the Puzzle

You recently made the decision to re-design your website. You found a great company, went all out, and the wow-factor of the new site is impressive. The work ends there, right? No. On the contrary, you're really just getting started. While a new design aids in building a brand image, continually adding unique and engaging content provides a hook. Not only is this a great way to aid in increasing site traffic, it can also provide an edge over the competition. When you offer additional value to yo.... read more
Mar 26, 2012 3:50pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, web projects | Post Comment

Using Social Media To Generate Credibility and Confirm Expertise

Previous models of advertising, communication and marketing have been based around the concept of interruption. Users and customer are increasingly become more attuned to what advertising and interruptions look like and are adopting patterns of media consumption that allow them to bypass and ignore content that isn't relevant to them. So how do you create content that moves past those filters and also adds credibility and expertise to your business? The answer is simple: social media. Creating.... read more
Mar 18, 2012 10:25pm by Bernard Rodriguez

Posted in branding, internet, Online Marketing, social media, Social Networking, viral | Post Comment

5 Must Know Tips for Better Content Generation

Here at Lunawebs we encourage site owner and entrepreneurs to generate their own content. For one, it allows business owners to develop a stronger understudying of their business. It also allows them to understand how they appear to their customers and clients.These are great tools for teaching entrepreneurs and site owners how content creation can add value to their business. But while blogging, tweeting, and posting to Facebook sound like really easy things to do some entrepreneurs struggle w.... read more
Mar 18, 2012 8:36pm by Bernard Rodriguez

Posted in blogs, branding, SEO, tutorials, viral | Post Comment

Social Media: A Party For Your Customers - Part 3: Blogging and Mailing Lists

This entry is 3 of a 3 part series. For the full experience make sure to read: - "Social Media: A Party For Your Customers - Part 1: Joining the Party".- "Social Media: A Party For Your Customers - Part 2: Facebook and Twitter"   Your Blog: Your Office or Place of Business Blogging is without a doubt one of the simplest and easiest things that entrepreneurs and small business owners can do to create discussions about their products, up-coming sales, on-going events, etc. In short,.... read more
Feb 24, 2012 4:10pm by Bernard Rodriguez

Posted in blogs, Google, internet, Online Marketing, PR Public Relations, social media, technology | Post Comment

Social Media: A Party For Your Customers - Part 2: Facebook and Twitter

This entry is 2  of a 3 part series. For the full experience make sure to read: - "Social Media: A Party For Your Customers - Part 1: Joining the Party".   Facebook: The Living Room Party Facebook can be, and is definitely used in a variety of ways. From disseminating information to saying hello to old friends. The most rewarding use of Facebook for users comes from not being bombarded with information. Users of Facebook tend to see their stream as akin to a living room party.... read more
Feb 24, 2012 4:01pm by Bernard Rodriguez

Posted in Advertising/Marketing, blogs, branding, email, Online Marketing, PR Public Relations, social media, Social Networking, tutorials, web projects | Post Comment

Social Media: A Party For Your Customers - Part 1: Joining the Party

If you’re a small business owner looking to utilize Social Media as a tool to strengthen your brand or market your business, it may be difficult to tell the difference between Google+, Facebook, LinkedIn, Twitter, and general purpose blogging. From a distance all social media can look the same. We’d like to provide you an absolute beginners guide to understanding interactions in social media. You Don’t Need To Be Everywhere At Once It can feel a bit overwhelming having to .... read more
Feb 24, 2012 3:54pm by Bernard Rodriguez

Posted in Advertising/Marketing, blogs, email, internet, Online Marketing, SEO, social media, Social Networking, viral | Post Comment

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