Web Design Blog - PR Public Relations

Article Spinning is Dangerous

I've said this for some time, but it's great to finally see other experts backing my opinion. If you spin articles in an attempt to fool Google - you'll eventually pay for it. For those of you who don't know what article spinning is I'll offer a simple explanation. Article Spinning is rewriting the same articles to look "unique" by swapping out words with similar words. This is BAD however. Don't do it. Find out if your SEO company engages in this practice and question their methodology. I... read more!

Posted in Google, links, PR Public Relations, SEO, social media, technology, Web Marketing | Post Comment

Should I be Paying for SEO?

Why Pay for Online Marketing - My Business Already Makes Money So you have a great website. Your business is making money and is even profitable in this crazy economy. Good for you. So what's all the buzz about online marketing and SEO? Why do businesses pay for it? Bottom line: to stay ahead of the competition, you need to maintain a healthy website and implement an online marketing program in-house or with an online marketing vendor. If you don't - your competitors will pass you up. Do I re... read more!

Posted in Advertising/Marketing, blogs, Google, internet, outsourcing, PR Public Relations, SEO, social media, viral, Web Marketing | Post Comment

Negative Press: Burning Brands and Dollars

Over the last year, the online marketing community has been abuzz with talk about using negative press to boost one's rankings in search engines like Google. It all started with a New York Times story about a man whose horrible customer service skills and illegal actions had supposedly boosted his rankings in the search engines. The general proposition was that links are good for search engine rankings, and making people extremely angry is one way to get them to link to your site. The issue a... read more!

Posted in Advertising/Marketing, branding, Google, internet, opinion, PR Public Relations, SEO, social media, Social Networking, viral, Web Marketing | Post Comment | 1

Cultivating and Nuturing Strong Leads

In the field of web design, our business is entirely dependent on attracting qualified, strong leads, and making them our clients. Now, as anyone in sales can tell you, this is ultimately one of the most challenging, and at times, frustrating parts of the job. People don't want to talk to you, your sales department is focused on other things, potential clients avoid your calls... there are plent of reasons as to why people tell you it is so difficult. What those people most likely lack? A plan. ... read more!

Posted in PR Public Relations | Post Comment

Downy Screw UP! The PR Blunder of 2011

Downy screwed up! If something is going well with your product line, you don't have to change it. Downy recently changed their "original" fabric softener only to find that customers are upset with the change. What's worse, instead of just making a new product to test the market with, they replaced the original. I think they could have learned from other brands like Pepsi and Coke, that you just don't mess with the original that loyal customers are used to. I would call Downy the the ma... read more!

Posted in Advertising/Marketing, branding, Complaint, PR Public Relations | Post Comment


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