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Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more
May 01, 2013 3:17pm by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more
Apr 19, 2013 8:33am by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Revitalize Visibility for Your Business' LinkedIn Profile

Next up in our 'Alternative SEO' series, we'll tackle how to maximize your presence on one of the net's largest professional networks...  The Site: LinkedIn.com What it is: a virtual professional networking website, LinkedIn has become a must in today's corporate world. Thanks to a rapid increase in popularity, it's only becoming more difficult for businesses to get their profiles to be one of those that appear at the top of a page when searched on LinkedIn. As I mentioned in a previous .... read more
Apr 18, 2013 10:14am by Jaymee Georgelis

Posted in Advertising/Marketing, internet, Online Marketing, PR Public Relations, SEO, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more
Apr 17, 2013 2:53pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Untraditional Metrics: Navigating Social Media's ROI

Fact: business owners want to take advantage of the widely praised benefits of social media. Yet without easily tangible (aka fast) results, many also begin to struggle with the time and budget being allocated to engaging on a social network. Realistic ROI Unlike other aspects of a business, social media is a breed apart when it comes to traditional methods of measuring ROI. Can it be done? Yes and no. Realistically speaking, traditional methods do not work seamlessly with regards to social m.... read more
Mar 21, 2013 2:00pm by Jaymee Georgelis

Posted in Advertising/Marketing, Online Marketing, PR Public Relations, social media, Social Networking, technology | Post Comment

How To Expand Your Brand's Online Influence

For all the talk about successful online marketing and interacting with your potential client base, a common question on the minds of many business owners becomes how to gain a wider audience. Although we've covered many of the basics (engagement, consistent communication, etc...) there's a lot of information out there and implementing it may seem daunting. So, how does one become influential online? Not only do you need to be knowledgeable and passionate, you need commitment. Yes, commitment. .... read more
Mar 04, 2013 2:09pm by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, links, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings. Social Media Meets SAAS (aka Software as a Service) In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found .... read more
Feb 26, 2013 1:44pm by Jaymee Georgelis

Posted in Advertising/Marketing, apps, blogs, branding, Content Writing, Facebook, internet, iphone, Online Marketing, organization, PR Public Relations, SEO, social media, Social Networking, technology | Post Comment

Maximize the Twitter Presence of Your Small Business

While out to lunch with my 80 year old father last week, he informed me that he wanted my help setting up his Twitter account. As I tried to wrap my head around the utterly terrifying prospect that my father was likely to become my new #1 twitter fan, I gave him general information about the site, what it does, how it's used, etc... Needless to say, we had a very long lunch. In reality, there are many people like my dad who have heard of twitter, tweeting (aka 'sending a twit' in Dad-speak), an.... read more
Feb 26, 2013 9:31am by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, Content Writing, internet, iphone, Online Marketing, PR Public Relations, social media, Social Networking, viral | Post Comment

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