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10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more
May 03, 2013 4:50pm by Jaymee Georgelis

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more
May 01, 2013 3:17pm by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

AP Twitter Hacking Proves the Power of Social Media, Raises Questions About Social Media Security

If you've ever doubted the power of social media, perhaps yesterday's hacking of the Associated Press' Twitter account will change your mind. A screen shot of the initial tweet is below: The associated press was quick to issue a follow-up tweet to set the record straight. Again, it can be seen below: Despite the correction, one cannot overlook what transpired in the aftermath of the initial 'news': the Dow swiftly dropped more than 150 points, while prices of crude oil fell. The yield on t.... read more
Apr 24, 2013 9:40am by Jaymee Georgelis

Posted in internet, news, opinion, security, social media, Social Networking, technology, viral | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more
Apr 19, 2013 8:33am by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more
Apr 17, 2013 2:53pm by Jaymee Georgelis

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Luna Bootcamp: Managing Your Online Reputation

  The two most common uses for the internet are... Research Airing a complaint Reputation has always been important. Yet with the internet and social media now playing a major role in every aspect of life, proactively managing your online reputation is a must. Why Online Reputation Management Matters By establishing a positive online reputation, you've already done the groundwork if you find yourself in the position of needing to do damage control. No company or person is perfect;.... read more
Mar 29, 2013 2:15pm by Jaymee Georgelis

Posted in blogs, Content Writing, Facebook, Online Marketing, social media, Social Networking | Post Comment

Untraditional Metrics: Navigating Social Media's ROI

Fact: business owners want to take advantage of the widely praised benefits of social media. Yet without easily tangible (aka fast) results, many also begin to struggle with the time and budget being allocated to engaging on a social network. Realistic ROI Unlike other aspects of a business, social media is a breed apart when it comes to traditional methods of measuring ROI. Can it be done? Yes and no. Realistically speaking, traditional methods do not work seamlessly with regards to social m.... read more
Mar 21, 2013 2:00pm by Jaymee Georgelis

Posted in Advertising/Marketing, Online Marketing, PR Public Relations, social media, Social Networking, technology | Post Comment

Do You Want Your Online Presense To Be Taken Seriously? Become A (Better) Content Writer.

For better or worse, my closest friend, M, and I are both writers. E-mails and late-night phone calls tend to be littered with ideas ranging from random, yet funny, to that which may be considered certifiable. At the risk of sounding narcissistic, we regularly commiserate over a simple shared belief: writing essentially amounts to a lost art form. Txt me asap... If U Cn Rd This From text message speak (Just for the record, I'm still in my 20s and can't understand most of it!) to e-mails in whi.... read more
Mar 05, 2013 2:25pm by Jay

Posted in blogs, Content Writing, Copy Writing, Online Marketing, social media | Post Comment

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