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technology

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Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones, it's unsurprising that strong debate has erupted over corresponding mobile applications vs. mobile websites. As business owners determine how best to interact with existing clients, grow their business, and cultivate new relationships, many find themselves at a loss. 'What does my business really need?' they ask. 'Should we build a mobile website? Everyone says we need an app, right? We should do both just to be safe.' Before you proceed with any type of mobi.... read more
Apr 29, 2013 12:52pm by Erik Blomquist

Posted in Advertising/Marketing, apps, ecommerce, Google, internet, iphone, mobile, technology | Post Comment

Collapsible interfaces

Having trouble fitting everything on the screen? Are you finding that you are displaying too much information all at once, potentially confusing the user? Consider collapsible interface design to hide areas/information that aren't the immediate need. This will allow you to conserve space and better direct your user to the desired action. Collapsible interfaces are great for administration interfaces, where there is a lot of editable information available but not all of it is commonly edited but.... read more
Apr 26, 2013 9:41am by Mike Vandenberghe

Posted in Design, technology, web design | Post Comment

AP Twitter Hacking Proves the Power of Social Media, Raises Questions About Social Media Security

If you've ever doubted the power of social media, perhaps yesterday's hacking of the Associated Press' Twitter account will change your mind. A screen shot of the initial tweet is below: The associated press was quick to issue a follow-up tweet to set the record straight. Again, it can be seen below: Despite the correction, one cannot overlook what transpired in the aftermath of the initial 'news': the Dow swiftly dropped more than 150 points, while prices of crude oil fell. The yield on t.... read more
Apr 24, 2013 9:40am by Jaymee Georgelis

Posted in internet, news, opinion, security, social media, Social Networking, technology, viral | Post Comment

What makes an API great?

We have been doing some work with shipping services API from multiple providers. Integrating various API's over the years we have worked with a variety of technologies and have seen first hand the pitfalls in some of the implementations. So what makes a great API? There are a few crucial factors that make an API easy to integrate and reliable. Good API documentationOne of the well known shipping providers in the United States, the US Postal Service, has a XML API available for their customer.... read more
Apr 22, 2013 8:55am by Mike Vandenberghe

Posted in technology | Post Comment

Tablet Computers: 3 Years Later

Apple's iPad has made tablet computers a must-have for the masses. What's not to like? They're slim, their portability is second to none, and so long as you've disabled Siri, they don't talk back. When it comes to their use in the work-place, I've been very interested to see how (or if) they would evolve in to a genuine productivity tool. Apple and Nordstrom have their sales associates charging credit cards, e-mailing receipts, and more thanks to the world of mobile. Physicians now have .... read more
Apr 01, 2013 3:26pm by Jaymee Georgelis

Posted in apps, Inventions, iphone, mobile, Productivity, technology | Post Comment

Untraditional Metrics: Navigating Social Media's ROI

Fact: business owners want to take advantage of the widely praised benefits of social media. Yet without easily tangible (aka fast) results, many also begin to struggle with the time and budget being allocated to engaging on a social network. Realistic ROI Unlike other aspects of a business, social media is a breed apart when it comes to traditional methods of measuring ROI. Can it be done? Yes and no. Realistically speaking, traditional methods do not work seamlessly with regards to social m.... read more
Mar 21, 2013 2:00pm by Jaymee Georgelis

Posted in Advertising/Marketing, Online Marketing, PR Public Relations, social media, Social Networking, technology | Post Comment

The True Cost of Being #1: Reinforcing Best Practice

Maintaining a healthy perspective about a site's rank within search engines is often a challenge for many website owners. In an effort to be #1, many companies hire so-called 'experts' who excessively manipulate the code of a website with the hope of improving the site's rank. Does the code of your website really matter? Yes, the quality of your website's code matters a great deal! Although it may not directly impact your conversion, clean code does aid in... Overall performance of your web.... read more
Mar 20, 2013 12:48pm by Jaymee Georgelis

Posted in Advertising/Marketing, Content Writing, CSS, html, internet, Online Marketing, SEO, web design | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings. Social Media Meets SAAS (aka Software as a Service) In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found .... read more
Feb 26, 2013 1:44pm by Jaymee Georgelis

Posted in Advertising/Marketing, apps, blogs, branding, Content Writing, Facebook, internet, iphone, Online Marketing, organization, PR Public Relations, SEO, social media, Social Networking, technology | Post Comment

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