Web Design Blog - viral

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Should I be Paying for SEO?

Why Pay for Online Marketing - My Business Already Makes Money So you have a great website. Your business is making money and is even profitable in this crazy economy. Good for you. So what's all the buzz about online marketing and SEO? Why do businesses pay for it? Bottom line: to stay ahead of the competition, you need to maintain a healthy website and implement an online marketing program in-house or with an online marketing vendor. If you don't - your competitors will pass you up. Do I re... read more!

Posted in Advertising/Marketing, blogs, Google, internet, outsourcing, PR Public Relations, SEO, social media, viral, Web Marketing | Post Comment

Negative Press: Burning Brands and Dollars

Over the last year, the online marketing community has been abuzz with talk about using negative press to boost one's rankings in search engines like Google. It all started with a New York Times story about a man whose horrible customer service skills and illegal actions had supposedly boosted his rankings in the search engines. The general proposition was that links are good for search engine rankings, and making people extremely angry is one way to get them to link to your site. The issue a... read more!

Posted in Advertising/Marketing, branding, Google, internet, opinion, PR Public Relations, SEO, social media, Social Networking, viral, Web Marketing | Post Comment | 1

The Power of Social Media Marketing

I am an admitted geek for indie films, and I have long been a fan of Mark and Michael Polish. Needless to say, when I had the opportunity to screen the latest Polish Brothers' flick a few months ago, I was stoked. An homage to the French New Wave, For Lovers Only profiled two former loves who travel across France, rekindling their romance right where they'd left off years earlier. But that isn't what this post is about; as I've stated in several previous posts, I am a big fan of social media m... read more!

Posted in news, social media, Social Networking, viral | Post Comment

Do You Trust the Internet? Statistics Say Yes

Shoppers Trust the Internet More Than TV or Print Advertising People are shopping until they drop - online. Today, shoppers trust the internet more today than they trust their local mall. Recent surveys have shown that people are more willing to spend their money by shopping online than at a physical retail location. Why? Because we live in the information age. Here's some staggering statistics: Two out of three people prefer researching a product online, followed next by magazines and last... read more!

Posted in news, viral, web projects | Post Comment

The Effectiveness of Daily Deals

It is amazing how quickly a good idea can catch on on the internet. One recent example that comes to mind is the daily deal website. Sites like Woot, Groupon and Living Social are some of the forefathers of this movement. Each of these examples have a variation of the daily deal, but in essence they are all the same. An Item or service is posted daily and users have the opportunity to purchase the item at a deeply discounted price. How effective is this sales technique. Apparently it is working... read more!

Posted in Advertising/Marketing, ecommerce, internet, Miscellaneous, viral, Web Marketing, web projects | Post Comment

Teasing Visitor Traffic to Come Back

Although I'm a PC guy - I do love the way Apple brands and markets themselves. You may have noticed recently a campaign that "teased" users into coming back to their home page. They sent out an email to many in their user base. When you arrived on the home page you saw this: "Tomorrow is just another day. that you'll never forget.  Check back here tomorrow for an exciting announcement from iTunes." There were clocks with some of the major time zones at the bottom of the message detecti... read more!

Posted in Advertising/Marketing, news, social media, viral | Post Comment

Apple Viral Campaign Continued

This is a continuation from the original blog post "Teasing Visitor Traffic to Come Back". Well if you came to this post - you see how curiosity can drive user "return" traffic. By simply teasing the user - you can get more page views and actually entice users to create links to your website when something is exciting enough. In this case - Apple has a userbase that has been trained to expect big things whenver Apple makes an announcement (i.e. Ipad, Iphone, etc.)  Apple visitors knew... read more!

Posted in Advertising/Marketing, news, Social Networking, viral, Web Marketing | Post Comment

Landing Page Effectiveness

Yesterday I "attended" a Google webinar about landing pages called "Is Your Baby Ugly". I'd like to say that none of us are saddled with an ugly baby of a landing page--why would we be? But the reality is that many websites out there are: some sites are confusing, hard to navigate, and yes, just plain ugly. We may be too attached to our sites to give an unbiased critique, (that's where professional help comes in) but here are a couple of important points to help you review your landing page. Si... read more!

Posted in SEO, social media, tutorials, viral, Web Marketing | Post Comment

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