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10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more
May 03, 2013 4:50pm by Jaymee Georgelis

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

AP Twitter Hacking Proves the Power of Social Media, Raises Questions About Social Media Security

If you've ever doubted the power of social media, perhaps yesterday's hacking of the Associated Press' Twitter account will change your mind. A screen shot of the initial tweet is below: The associated press was quick to issue a follow-up tweet to set the record straight. Again, it can be seen below: Despite the correction, one cannot overlook what transpired in the aftermath of the initial 'news': the Dow swiftly dropped more than 150 points, while prices of crude oil fell. The yield on t.... read more
Apr 24, 2013 9:40am by Jaymee Georgelis

Posted in internet, news, opinion, security, social media, Social Networking, technology, viral | Post Comment

Maximize the Twitter Presence of Your Small Business

While out to lunch with my 80 year old father last week, he informed me that he wanted my help setting up his Twitter account. As I tried to wrap my head around the utterly terrifying prospect that my father was likely to become my new #1 twitter fan, I gave him general information about the site, what it does, how it's used, etc... Needless to say, we had a very long lunch. In reality, there are many people like my dad who have heard of twitter, tweeting (aka 'sending a twit' in Dad-speak), an.... read more
Feb 26, 2013 9:31am by Jaymee Georgelis

Posted in Advertising/Marketing, blogs, branding, Content Writing, internet, iphone, Online Marketing, PR Public Relations, social media, Social Networking, viral | Post Comment

Vine: Dos & Don'ts for Business Users

Telling short stories, unlocking the creativity of your team members, connecting with your target audience... Only your mind will limit what you can create with Vine. Opportunity goes without saying, but knowing how to use Vine, and more importantly, how to do so effectively is something you can't afford to overlook. Whether you're currently using or planning to use the much-gabbed about app for business, you won't want to blur personal and professional lines with another social network before .... read more
Feb 15, 2013 2:01pm by Jaymee Georgelis

Posted in Advertising/Marketing, apps, iphone, Online Marketing, social media, Social Networking, video, viral | Post Comment

Withering Vine: The Swift Implosion of Twitter's New Video-Sharing App

Well, that was fast...The launch of Twitter's new brainchild, Vine, is already coming under fire thanks to users who've adopted the app as a way to post pornography. Although users have the option to report content they feel is in appropriate, that does little to negate the problem. Acceptable Use While Vine says it will remove videos that violate their Terms of Service, a quick browse and keyword search shows that there's no mention of nudity or pornography being against acceptable use. The d.... read more
Jan 28, 2013 1:49pm by Jaymee Georgelis

Posted in apps, news, Social Networking, technology, video, viral | Post Comment

Building Better Customer Experiences Through Social Media

Great products, and carefully designed experiences create marketers out of satisfied customers. Think about the last great meal that you had at a restaurant and how you were excited to share your newfound discovery with the people that you know. It’s likely that you wrote a review. Maybe you posted it on Facebook, or Yelp!. Maybe you sent out a Twitter message to all your followers. In any case your casual “thumbs up” acted a serious boon to that restaurant.  This is po.... read more
Jun 10, 2012 11:10pm by Bernard Rodriguez

Posted in Online Marketing, social media, Social Networking, viral | Post Comment

Using Social Media To Generate Credibility and Confirm Expertise

Previous models of advertising, communication and marketing have been based around the concept of interruption. Users and customer are increasingly become more attuned to what advertising and interruptions look like and are adopting patterns of media consumption that allow them to bypass and ignore content that isn't relevant to them. So how do you create content that moves past those filters and also adds credibility and expertise to your business? The answer is simple: social media. Creating.... read more
Mar 18, 2012 10:25pm by Bernard Rodriguez

Posted in branding, internet, Online Marketing, social media, Social Networking, viral | Post Comment

5 Must Know Tips for Better Content Generation

Here at Lunawebs we encourage site owner and entrepreneurs to generate their own content. For one, it allows business owners to develop a stronger understudying of their business. It also allows them to understand how they appear to their customers and clients.These are great tools for teaching entrepreneurs and site owners how content creation can add value to their business. But while blogging, tweeting, and posting to Facebook sound like really easy things to do some entrepreneurs struggle w.... read more
Mar 18, 2012 8:36pm by Bernard Rodriguez

Posted in blogs, branding, SEO, tutorials, viral | Post Comment

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