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3 Reasons A 'FREE' Website Is Bad For Business

'Nothing in life is free,' my mum has advised me from a young age. As a business woman, I've come to see and realize firsthand, just how true that is. A free website is no exception. If you are considering a free or extremely low cost website, don't proceed unless you've educated yourself about the potential repercussions. Here are three strong reasons a 'FREE' website is very bad business for business... 1. A 'free' website is a horrible marketing tool.   You get the product for which yo.... read more

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Collapsible interfaces

Having trouble fitting everything on the screen? Are you finding that you are displaying too much information all at once, potentially confusing the user? Consider collapsible interface design to hide areas/information that aren't the immediate need. This will allow you to conserve space and better direct your user to the desired action. Collapsible interfaces are great for administration interfaces, where there is a lot of editable information available but not all of it is commonly edited but.... read more

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The 7 Commandments of Photoshop: How to Avoid Messy PSDs

Messy PSDs (aka Photoshop files) are a nightmare. While it may feel daunting, it is critical that web designers understand how to keep clean PSDs in order to facilitate a smooth process for all involved. Ready for a crash course in Photoshop etiquette? Let's get started! Photoshop Commandments 101 1. Thou shalt name thy layers. You must name all of your layers. Why? Because if you don't, you end up with a PSD that contains numerous layers that simply say, layer copy... and let's be honest, wh.... read more

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The True Cost of Being #1: Reinforcing Best Practice

Maintaining a healthy perspective about a site's rank within search engines is often a challenge for many website owners. In an effort to be #1, many companies hire so-called 'experts' who excessively manipulate the code of a website with the hope of improving the site's rank. Does the code of your website really matter? Yes, the quality of your website's code matters a great deal! Although it may not directly impact your conversion, clean code does aid in... Overall performance of your web.... read more

Posted in Advertising/Marketing, Content Writing, CSS, html, internet, Online Marketing, SEO, web design | Post Comment

The True Cost of Being #1: Maintaining Perspective in a Rank Obsessed World

I want to be #1 on Google! If I had a dollar for every time a client or perspective client has said this to me over the past 3 years, I'd have purchased one of those private islands being advertised in Dubai. I hope you caught my humor, but here's the thing... I'm not really kidding. It's okay; you can admit it: you want your website to be number one on Google and every other search engine. I get it... If you've read some of my recent blogs, you may already be familiar with some recent SEO in.... read more

Posted in Advertising/Marketing, branding, Content Writing, Design, Graphic Design, internet, Online Marketing, SEO, web design | Post Comment

Design Advice from the Pros: Why Simplicity Works

By now you've heard about the 'less than 5 seconds' rule when hooking visitors to your website. Unfortunately this leads many businesses trying to cram a single page with as much information as possible. Bad idea. Let's take a look at some simple (and not so simple) sites and we'll explain why simplicity really is more effective.   Not-So-Simple The Problem: Too much information! Most will likely agree that there's just too much going on here. In order to avoid this common mistake, it'.... read more

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Avoiding Common Web Design Mistakes

Because the internet is not going away, your website is the best piece of marketing your business has With that being the case, it is absolutely critical that your company website be designed and executed in the right way. A common issue we've noticed over the years is that many business owners are extremely married to their idea of what, 'looks good'. Don't get me wrong, we want you to be happy with your site, however, a strong website will have the ability to reach your target audience, answe.... read more

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Reflecting Back on 2012

Did you accomplish everything you wanted to this year?   Perhaps you didn't - but I'm sure the year had many highlights.   We recently looked back on our year and found we did indeed accomplish a lot. Did we do everything we wanted to. Probably not.  But that's ok. Taking inventory allows you to reset, make new goals and see how great the year really was. Here are Luna's top 10 of accomplishments during 2012... Worked with Many Great People to Launch Many Great Websi.... read more

Posted in Advertising/Marketing, branding, Content Writing, Design, email, Graphic Design, hosting, Online Marketing, opinion, politics, SEO, server administration, social media, Social Networking, web design, web projects | Post Comment

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