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The 7 Commandments of Photoshop: How to Avoid Messy PSDs

Messy PSDs (aka Photoshop files) are a nightmare. While it may feel daunting, it is critical that web designers understand how to keep clean PSDs in order to facilitate a smooth process for all involved. Ready for a crash course in Photoshop etiquette? Let's get started! Photoshop Commandments 101 1. Thou shalt name thy layers. You must name all of your layers. Why? Because if you don't, you end up with a PSD that contains numerous layers that simply say, layer copy... and let's be honest, wh.... read more

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Avoiding Common Web Design Mistakes

Because the internet is not going away, your website is the best piece of marketing your business has With that being the case, it is absolutely critical that your company website be designed and executed in the right way. A common issue we've noticed over the years is that many business owners are extremely married to their idea of what, 'looks good'. Don't get me wrong, we want you to be happy with your site, however, a strong website will have the ability to reach your target audience, answe.... read more

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Reflecting Back on 2012

Did you accomplish everything you wanted to this year?   Perhaps you didn't - but I'm sure the year had many highlights.   We recently looked back on our year and found we did indeed accomplish a lot. Did we do everything we wanted to. Probably not.  But that's ok. Taking inventory allows you to reset, make new goals and see how great the year really was. Here are Luna's top 10 of accomplishments during 2012... Worked with Many Great People to Launch Many Great Websi.... read more

Posted in Advertising/Marketing, branding, Content Writing, Design, email, Graphic Design, hosting, Online Marketing, opinion, politics, SEO, server administration, social media, Social Networking, web design, web projects | Post Comment

Deadly Assumptions: Why A Site Re-Design Is Only Part of the Puzzle

You recently made the decision to re-design your website. You found a great company, went all out, and the wow-factor of the new site is impressive. The work ends there, right? No. On the contrary, you're really just getting started. While a new design aids in building a brand image, continually adding unique and engaging content provides a hook. Not only is this a great way to aid in increasing site traffic, it can also provide an edge over the competition. When you offer additional value to yo.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, web projects | Post Comment

Mobile App or Native Apps: What’s the Difference and Things to Consider

Deciding to develop an app requires a lot of thought. In the past we've written about some of the things to think about when deciding if a mobile app is right for your business. After you’ve decided if being in the app game is the right for you, the next step is going to be to decide what kind of app you’ll develop and for what platform. Choosing A Platform For Your App At a glance it might seems that there are dozens of options out there, in the end if your focus is mobile phone&r.... read more

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Social Media: A Party For Your Customers - Part 2: Facebook and Twitter

This entry is 2  of a 3 part series. For the full experience make sure to read: - "Social Media: A Party For Your Customers - Part 1: Joining the Party".   Facebook: The Living Room Party Facebook can be, and is definitely used in a variety of ways. From disseminating information to saying hello to old friends. The most rewarding use of Facebook for users comes from not being bombarded with information. Users of Facebook tend to see their stream as akin to a living room party.... read more

Posted in Advertising/Marketing, blogs, branding, email, Online Marketing, PR Public Relations, social media, Social Networking, tutorials, web projects | Post Comment

A Strong Website Makes A Strong First Impression

your website
So you've decided to look in to creating a website for your business. You've looked at various options, met with multiple designers, and been quoted a whole range of prices. Chances are, the expense is likely to be one of the considerations you will take in to account when selecting your firm. This is understandable. That being said, one thing I tend to hear a lot when speaking with perspective clients is, 'We had a designer, but he was extremely cheap, and well, I finally figured out you get wh.... read more

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Do You Trust the Internet? Statistics Say Yes

Shoppers Trust the Internet More Than TV or Print Advertising People are shopping until they drop - online. Today, shoppers trust the internet more today than they trust their local mall. Recent surveys have shown that people are more willing to spend their money by shopping online than at a physical retail location. Why? Because we live in the information age. Here's some staggering statistics: Two out of three people prefer researching a product online, followed next by magazines and last.... read more

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