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Reflecting Back on 2012

Did you accomplish everything you wanted to this year?   Perhaps you didn't - but I'm sure the year had many highlights.   We recently looked back on our year and found we did indeed accomplish a lot. Did we do everything we wanted to. Probably not.  But that's ok. Taking inventory allows you to reset, make new goals and see how great the year really was. Here are Luna's top 10 of accomplishments during 2012... Worked with Many Great People to Launch Many Great Websi.... read more

Posted in Advertising/Marketing, branding, Content Writing, Design, email, Graphic Design, hosting, Online Marketing, opinion, politics, SEO, server administration, social media, Social Networking, web design, web projects | Post Comment

How to Spice Up Your Website with Free Images

Creating content for your website is really important. It helps ensure your website will get "indexed" by search engines like Google and Bing.  Fresh, unique and regular content is a must for a healthy website. But don't just build out content for the search engines and ignore your users. Your website visitors will enjoy your blogs and articles more if you provide graphs, infographics, photos and videos. You can even get free high quality photos if you do a little be of research. So where .... read more

Posted in Advertising/Marketing, blogs, Content Writing, Copy Writing, Design, Google, Graphic Design, Online Marketing, social media, tutorials, web design | Post Comment | 3

Branding: Tone and Voice

The core of a relationship to customers, clients, readers and audiences is always based on the way that we speak to them. It can’t be stated enough; creating an environment of trust and loyalty is based on the way you speak to your audience. Is your business creating a unique voice that your customers can identify with?  By taking stock of the current tone in your businesses marketing materials, site, newsletters, and contact with customers you can go a long way toward understanding .... read more

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Building Brand Loyalty and Trust

The goal of every business is to solve problems. Any business, regardless of size or goals works to solve problems for it’s customers and clients.  Customers look for solutions. They search the web for answers to their problems. Daily, for hours at a time. Sometime these problems can be so embarrassingly simple that they avoid asking someone they know; and instead search the web.  It’s one of the great success of the web. We have created a human knowledge base where all q.... read more

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The Secret To Blogging? Document Your Process

One of the easiest and fastest ways to generate content your website is to blog. But what to write about? The impulse to create lists of content drivel come strong to a beginner, but the secret to the maintenance of quality content that leads to quality traffic is providing solution to problems. The web and your website is made up of content. The content that we find ourselves searching for usually helps us solve a problem. Perhaps we want to find a 24 hour plumber? Maybe we’re looking for.... read more

Posted in Advertising/Marketing, blogs, branding, Content Writing, Copy Writing, Online Marketing | Post Comment

The Power of Community

Creating new users is always important, but creating an environment for the ones that are already there is equally, if not more important. Anyone that works in client services will tell you that a new client is not the same as an old client that has come back. Making it a point to find new clients or visitors to our site is a worthy goal, but taking care of the people already in the fold is nearly twice as important. Creating customer satisfaction is critical at every step in the production pipe.... read more

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Getting Visitors to Your Website: A High Level View

Some people wonder what it takes to get visitors to your website. I wouldn't say anything is really "secret" about SEO anymore - it's just a lot of hard work. At Lunawebs.com we believe strongly in the power of SEO and Online marketing campaigns. While the work that we do is varied and detailed, here's a high-level view of our methodology to get visitors to your website. I'll develop each of these out in the future with how you can get each of these accomplished. Research Market & Comp.... read more

Posted in Advertising/Marketing, branding, Content Writing, Copy Writing, internet, Online Marketing, organization, PR Public Relations, social media | Post Comment

Adaptive User Interfaces

Have you ever created a screen to display data for selection only to come back a month later and realize that the amount of data showing makes the interface unwieldy or too slow? You sir may require some adaptive user interface programming. In the programming world we try to create interfaces to allow the most direct way to access the data with the least amount of work. Let's examine an example to understand a little better how adaptive user interfaces work and how they could benefit our situat.... read more

Posted in Graphic Design, technology | Post Comment | 1

Creating User Profiles for Business Success

How well do you know your customers? It’s an important question to ask because it’s a crucial first step before we start figuring out how to market, advertise, or engage with them.In the past, we’ve talked about finding out who our users are and how we talk to them, but these techniques are certainly used best when we know who we’re talking to. Taking the time to think about who your ideal customers are to can be an invaluable exercise. Designing the Profile We have two o.... read more

Posted in Advertising/Marketing, branding, Content Writing, Copy Writing, Online Marketing, social media, Social Networking | Post Comment

Pinterest? Digg? Twitter? Instagram?: Deciding Which Social Network

There’s no denying that social media can be a very powerful tool in the arsenal of a small business, but with all of the social networks out there to choose from, do you really have to be on all of them?  Probably not. In fact being on all of them might be a really bad idea.Spreading Yourself Too ThinEvery time you sign your business up for a new social media service you’re telling your customers that you care enough about a platform to use it. There’s really nothing wron.... read more

Posted in Advertising/Marketing, blogs, branding, internet, opinion, PR Public Relations | Post Comment

Use google webfonts in your designs

You may have come to know about google webfonts api, you may have also used a google webfont here or there in a project. However you may not have known that you can get access to a great majority of the google webfonts as TTF files that you can install to your OS and use for design mockups. Using google webfonts in your mockups will help you decide on a font before it comes time to implement the HTML code. It will also allow you to create images that can use the same google webfont as you may u.... read more

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Introduction to Content Strategy

The web we know is changing. The time where we saw it as a group of static pages, brochures for businesses and the services is now in the distance. Where we are now is a much more exciting dynamic and interesting age for people who live, work and run business on the web. Having a plan is more important than ever, and here’s the truth: your site isn’t going anywhere unless you have a plan for it. This is where Content Strategy comes in. Content Strategy is an emerging discipline .... read more

Posted in Advertising/Marketing, branding, Online Marketing, SEO, social media | Post Comment | 1

5 Tips to Make Your JavaScript Better and Faster

Websites that don’t contain interactive elements often feel like little more than brochures. Over the years, there have been a number of ways to add interactive content to your site. Flash and CSS are still commonly used in some tasks but with the introduction of AJAX during the web 2.0 era, and with increasing interest in HTML5, a lot of attention is being focused on JavaScript. Here are a few tips to make sure that the JavaScript on your site is running better and faster. This list is m.... read more

Posted in CSS, javascript, Productivity, Scripts, SEO, technology, web design | Post Comment

Deadly Assumptions: Why A Site Re-Design Is Only Part of the Puzzle

You recently made the decision to re-design your website. You found a great company, went all out, and the wow-factor of the new site is impressive. The work ends there, right? No. On the contrary, you're really just getting started. While a new design aids in building a brand image, continually adding unique and engaging content provides a hook. Not only is this a great way to aid in increasing site traffic, it can also provide an edge over the competition. When you offer additional value to yo.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, web projects | Post Comment

Using Social Media To Generate Credibility and Confirm Expertise

Previous models of advertising, communication and marketing have been based around the concept of interruption. Users and customer are increasingly become more attuned to what advertising and interruptions look like and are adopting patterns of media consumption that allow them to bypass and ignore content that isn't relevant to them. So how do you create content that moves past those filters and also adds credibility and expertise to your business? The answer is simple: social media. Creating.... read more

Posted in branding, internet, Online Marketing, social media, Social Networking, viral | Post Comment

Android vs. iOS: the Pros and Cons of Two App Platforms

In previous articles we’ve covered some of the things to think about when developing mobile apps. In this brief article we’ll focus on some of the fundamental differences in creating apps for the three most popular platforms; Android, iOS and Window’s Mobile. Google Android Google prides itself as giving software developers an open-platform to develop applications on. This means that unlike some of it’s competitors they don’t require approval to develop for it&rsq.... read more

Posted in iphone, mobile, technology, web design | Post Comment

5 Must Know Tips for Better Content Generation

Here at Lunawebs we encourage site owner and entrepreneurs to generate their own content. For one, it allows business owners to develop a stronger understudying of their business. It also allows them to understand how they appear to their customers and clients.These are great tools for teaching entrepreneurs and site owners how content creation can add value to their business. But while blogging, tweeting, and posting to Facebook sound like really easy things to do some entrepreneurs struggle w.... read more

Posted in blogs, branding, SEO, tutorials, viral | Post Comment

Social Media: A Party For Your Customers - Part 2: Facebook and Twitter

This entry is 2  of a 3 part series. For the full experience make sure to read: - "Social Media: A Party For Your Customers - Part 1: Joining the Party".   Facebook: The Living Room Party Facebook can be, and is definitely used in a variety of ways. From disseminating information to saying hello to old friends. The most rewarding use of Facebook for users comes from not being bombarded with information. Users of Facebook tend to see their stream as akin to a living room party.... read more

Posted in Advertising/Marketing, blogs, branding, email, Online Marketing, PR Public Relations, social media, Social Networking, tutorials, web projects | Post Comment

Video Made The Internet A Star

Here at Lunawebs we encourage video use by offering our clients a competitively priced in-house video production studio. Smart entrepreneurs and successful business owners realize that offering video clips on their sites and dedicated YouTube channels is a killer way to market their business as well as raise brand awareness. Take into consideration that YouTube is the 2nd largest search engine in the world and you’ll come to the realization that video is more powerful than a l.... read more

Posted in Advertising/Marketing, blogs, branding, internet, Online Marketing, social media, video, viral | Post Comment

The Dangers of Online Reputation Management Services

The internet is filled with phoneys, and charlatans claiming to be well-versed in the dark arts of repairing companies and brands. A few searches and clicks will bring you to the door step of companies that claim to specialize in generating content that will make your business look better. Similar in nature to “article spinning”, which we’ve written about before, it should be avoided at all costs. While there are many methods and services that will provide small business owner.... read more

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