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The core of a relationship to customers, clients, readers and audiences is always based on the way that we speak to them. It can’t be stated enough; creating an environment of trust and loyalty is based on the way you speak to your audience. Is your business creating a unique voice that your customers can identify with?  By taking stock of the current tone in your businesses marketing materials, site, newsletters, and contact with customers you can go a long way toward understanding .... read more

The goal of every business is to solve problems. Any business, regardless of size or goals works to solve problems for it’s customers and clients.  Customers look for solutions. They search the web for answers to their problems. Daily, for hours at a time. Sometime these problems can be so embarrassingly simple that they avoid asking someone they know; and instead search the web.  It’s one of the great success of the web. We have created a human knowledge base where all q.... read more