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‘Humbling’ isn’t often a word you hear people associate with marketing, yet having worked in online marketing for the past few years has proved to be an extremely humbling experience. In the minds of many, SEO (aka Search Engine Optimization) is believed to be an exact science. Reality paints a picture showing SEO as being as much a science as meteorology. In other words, it’s predictable to a certain extent; however, there will always be those instances in which you find yourself caught in a d.... read more