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10 Reasons You Need Video on Your Website
May 03, 2013
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There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy.
From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down...
10 Reasons Video is a Website Necessity
1. YouTube is ranked #2 in the search engine in-circle.
Move over Yahoo! and Bing, YouTube is taking over. Why? When searching for answers, ideas, advice, and more, users are drawn to the old adage: show, don't tell.
2. Video ranks well in search engines; it's even shown towards the top of Google's search results.
Putting aside the fact that Google basically has to love YouTube (they own it!) they also love YouTube because video in itself is a popular search result with users.
3. Video is the perfect way to tell a story.
Never under estimate the power of a good story; people love them. It's empowering to be able to present your story, your business, and service offerings in your own words.
More than that, it allows you to engage with perspective clients without having met them; even the best text is unable to re-create the unique connection video can provide.
4. Video is the content that tends to go viral.
You don't have to be a social media expert to be familiar with the aftermath of a web video gone viral. Great video is far more likely to be shared than any other form of online content.
5. People are unwilling to read, but they will watch video.
For whatever reason, people have little interest in reading web content. Would it surprise you to learn that those same people have almost no problem watching it? Given the choice between taking 2 minutes of reading or 2 minutes of watching a video, the majority of web users will choose video every time. It doesn't matter if the information is exactly the same; video wins, hands down.
6. Video humanizes your business.
Video is your greatest asset when it comes to effectively communicating personality. The addition of video to your website makes viewers believe they know you, despite the fact that you've never met. Even better, it's this belief that creates investment in a product or brand.
7. Video makes it easy to show, not tell.
A video allows you to convey a message about product or service using a popular medium, and in a way that keeps everything as simple as possible for those who are new to your offerings or industry.
8. Most of your competitors are NOT using video (yet).
Thanks to the prevailing belief that professionally produced video content is synonymous with a high price tag, you're likely to find that many of your competitors are avoiding video all together.
If that's what held you back, don't keep putting it off! Affordable, professional video production services are typically less expensive than many business owners seem to believe. Best of all, taking advantage now will offer you the competitive edge.
9. Video is a great way to deliver your “elevator pitch”.
Instead of sending people to your website and allowing them to wander around aimlessly in an attempt to learn about you and your business, video offers you the ability to sell yourself in 30 seconds. Simply put, most visitors want to know how you can make their lives better... so don't tell them —show them.
10. Video has been shown to be up to 10 times more effective than text alone.
People associate video with entertainment, thus making it far easier to get them to watch than it will be to get them to read. Armed with this knowledge, as well as the fact that the popularity of interactive multi-media will only continue to grow, now is the time to use it to your advantage.
Lights. Camera. Action.
Now that you have the knowledge, you now possess the power to wield it in your favor. Remember, not only are corporate promo videos a quality addition to your website, a variety of production options allow them to remain easily affordable for even small business budgets.
If you're serious about maintaining a healthy website, high quality video is an integral component. So, what are you waiting for? It's time to get started!
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