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Cars: Hacking the Ultimate Computer

Michael Hastings
Cyber-hacking is nothing new, but what if I told you someone could hack your car? A year ago I moved to Los Angeles. My first home was a hotel residence in the heart of West Hollywood just off of Santa Monica Boulevard on Holloway Drive. A night owl by nature, I was awake and working at 4:00 on June 18, 2013. A few miles away, a 2013 Mercedes-Benz C250 coupe was flying South on Highland Avenue. Whether or not he knew it at the time, the driver only had seconds to live. A short time after the M.... read more

Posted in Government, internet, Inventions, news, opinion, politics, security, technology | Post Comment

7 Smart Celebrity Branding Tricks Your Business Should Be Using

Hollywood Sign
Be honest: do you judge celebrities? Of course you do. You had an opinion on Miley's scandalous VMA performance (what the?!) and Kim and Kanye's Vogue cover (ugh). Or if you're like many of us, perhaps you simply wonder how in the world the Kardashians became (and remain) famous at all. Welcome to Hollywood. Bottom line? It's all about branding.For better (or worse…) celebrities (and their publicists, manager, assistants, stylists and that guy they tweet about who works at the gas station) .... read more

Posted in Advertising/Marketing, blogs, Online Marketing, PR Public Relations, social media, Social Networking | Post Comment

Still D-R-E: Apple Acquires Beats Electronics

Beats Earbuds
It's official: after weeks of speculation, Apple confirms that is has acquired Beats Electronics for $3 billion dollars. (Sources have stated the breakdown is $2.6 billion in cash upfront, with $400 million in stock.) Needless to say, it's a great day to be Dr. Dre. According to statements given by executives at Apple and Beats, the two companies will work together to provide the consumer market more options through which they an listen to music. Apple will offer both Beats' streaming music s.... read more

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Hey Girl (or Guy), What's Your Name?

Steve Jobs
Steve Jobs wasn’t a fan of overt, ‘branding’ and ‘marketing’. ‘Dirty’ is how he described the two words, preferring instead to focus on educating his audience, providing them with value. Some will argue it’s semantics at best —and it is, at least on some level. Regardless, it’s a rather ironic twist of fate that in the end, Jobs and the icon company he lead and co-founded have come to be known, respectively, as being some of the great marketing geniuses of our time.  There’s no doubt that .... read more

Posted in Advertising/Marketing, branding, Copy Writing, Design, Inventions, iphone, Online Marketing, opinion, technology | Post Comment

Are You A Likable Person?

You're Fired.
As a society we tend to place high value on people with extroverted personalities. Nowhere does this become more apparent than in business. While we can agree that it's an edge, extroversion should not be confused with superb people skills. Most people will agree that they want to work with people they like, or at the very least, people they don't mind being around. Clients will evaluate you in much the same way —while you may be competent at what you do, if people don't like you, they surely wo.... read more

Posted in Advertising/Marketing, Miscellaneous, Social Networking | Post Comment

How to Say No

No
A Faster Horse ReWork by Jason Fried, Founder and CEO of the popular project management software Basecamp, is basically my business bible. Tucked within the 288 pages of this brash, irreverent, minimalist guide to entrepreneurship, resides my favorite section, simply titled "Say No." It begins with that famous Henry Ford quote, "If I'd listened to customers, I'd have given them a faster horse," and goes on to explain that sometimes the customer doesn't know what they want until they.... read more

Posted in opinion | Post Comment

What Are the Components that Make Up A Website?

Components of the Web
A website is like a puzzle; many components need to come together to make the perfect picture. When you hear the words, domain, hosting, code and more being hurtled at you at 100 mph, it’s no wonder many feel that developing a web presence is overwhelming.  Let’s take a peek at the components that make up a website and the services available to create one. Domain A domain is the unique name for your website (i.e. www.lunasoft.com). Type it in to the address bar and visitors will be able.... read more

Posted in branding, Design, domains, hosting, Professional Web Design, web design, web projects | Post Comment

Inability To Move Messages From iOS to Android Causing Lawsuits

imessage-holding-messages.jpg
For decades, Apple has prided itself on providing its users with a tightly-controlled, high quality ecosystem. Once you join the family of Apple devices, you enjoy a seamless user experience across thems, whether they be computers, iPads, or iPhones. Apparently all is well until you decide you want to leave and take your messages with you. At the center of a lawsuit filed May 15th is iMessage, the messaging app Apple released as the default messaging app for iOS devices. The lawsuit points to.... read more

Posted in apps, Google, internet, iphone, mobile | Post Comment

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