Blog

« 1 2 3 4 ...82 »

Google's Algorithm Get's a Boost From Penguin 3.0

Google Penguin Update 3.0
We haven't seen a Penguin update for over a year now, but we knew it was coming.  The new algorithm update comes in light of spam sites that needed to be addressed by the worlds most popular search engine.  Using Google's guidelines about linking, the update should be more adapt to identifying spam on websites that contain abnormal links, and banishing them far away from the likes of page 1.  We've heard that some picked up on this as early as late Friday night here in the states.... read more

Posted in Google, links, Online Marketing, SEO | Post Comment

3 Ways to Get More Production Out of a Sales Team

More Production Out of a sales team
Are you feeling like you're wasting money by paying your sales team to work your leads?  After all, you did start the company yourself and you've been the full time salesperson before, even while completing all of the operations for your business.  You know you have an amazing product/service, and you know a well trained sales team should be able develop your business; but, why can't you get more production out of your sales team? 1) Training: Like you said, a well trained sales team .... read more

Posted in Advertising/Marketing, Professional Web Design | Post Comment

American Tech Companies Looking Small: What is Alibaba's Ace in the Hole?

NYSE Alibaba Tech Companies
When Alibaba had their IPO about a month ago, we already knew they were going to be the next tech giant.  With an initial offering of $68 dollars, it was obvious.  So, what has happened since the IPO?  The baba stock has had ups and downs, hovering around the $85-$90 price point, while the majority of the stocks listed on the NYSE have begun to deplete in value.  Yesterday, a CNBC report speculated about the coincidence between the Alibaba IPO, and the S&P 500's all time.... read more

Posted in Advertising/Marketing, ecommerce, Google, Government, internet, Inventions, news, opinion, technology | Post Comment

New Google Adwords Display Ad Formats and How They Can Help Your Business

Lunasoft Google Event
Yesterday, the Luna team hosted an Online Marketing event, sponsored by Google, during which two Google experts delivered a presentation on how new Google tools can help SMBs better compete in the digital space.  The Google team members discussed everything from video marketing and using maps to new AdWords features, mobile and more.  Of everything mentioned, a lot of our guests were curious about the new ways they could capitalize on the new AdWords features and the new mobile capabil.... read more

Posted in Advertising/Marketing, iphone, mobile, Online Marketing | Post Comment

Is Engagement Marketing the New Content Marketing?

engagement marketing and content marketing
"Engagement" is one of the more popular buzzwords among online marketers of late; and, with the emergence of inbound marketing, we're going to be hearing a lot more about how we can use our websites to engage potential customers as a way of increasing conversion rate.  Engagement marketing is not necessarily new; and, throughout the years, it has been referred to as: "Event Marketing," "Live Marketing," or "Experimental Marketing."  While it has been around for several years, the pract.... read more

Posted in blogs, Content Writing, Copy Writing, Online Marketing, Professional Web Design, SEO, social media | Post Comment

The King of Android File Managers

OI File Manager
If you're a consumer, the odds are high that at some point in your life you have experienced the excitement of opening a box containing a brand new smartphone and marveling over its beauty, speed, and capabilities. For most people, half of the apps that come with the phone are unusable, so they go straight to their app store of choice to download some alternatives. Of all of the apps on an Android device, the file manager is considered by many to be the most sensitive. People expect their file .... read more

Posted in android, apps, mobile, Productivity | Post Comment

How Will Visa Protect You From The Dangers Of Apple Pay?

apple pay visa master card
Last month, we wrote about the future of digital transactions when it was revealed the Apple Pay was going to be a real thing.  A few weeks later we wrote about Apple breaking their own record with their first weekend iPhone sales. Now, we're on the verge of the highly anticipated launch of the Apple Pay system.  And, we get how it works.  You tap your iPhone 6 or 6 Plus, then your payment is made.  But, one question still remains: How will the credit card companies actually .... read more

Posted in ecommerce, internet, iphone, news, security | Post Comment

How Important is a Mobile Site?: Google May Add Mobile UX to Search Algorithm

google algorithm mobile
This article has a somewhat dated title, but the content is very new.  For years, we've known that mobile websites were essential for a business due to the rise in smartphone use.  Everyone talked about how mobile conversions weren't going to happen if users had bad experiences with the scrunched interface of a desktop site on a small screen.  The advantages of a mobile site were obvious, and there were a lot of businesses who followed the trend by building mobile sites.  W.... read more

Posted in Google, mobile, SEO, Utah Search Engine Optimization | Post Comment

« 1 2 3 4 ...82 »