Web/Brand Identity Crisis
Who am I? When maintaining a brand you should always be asking your self, "Who am I?". Many small businesses struggle with this question. Many times branding is a second thought in most small companies. By following three simple rules your company can avoid a full on identity crisis.
Remember, brand isn't just your company letterhead, envelope and logo anymore. With new mediums such as your company website, powerpoint presentations, videos and other multimedia - it's important to keep your brand consistent across all platforms.
1. Keep your logo consistent. Your logo says a lot about your company. If you don't have a logo, get one!
2. Use a consistent color scheme.
3. Carry style elements throughout your id materials.