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The Importance of Discovery and Creative Briefing
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Would you build a house with out having a blueprint? Of course not. So Why do some companies build websites with out a plan? The thing that sets a good web designer apart from a bad one is the ability to communicate with the client and make a solid plan before any work starts on the website. I have met many designers throughout the years who believe they are the experts and whatever they produce is the best for the project. This is blind arrogance. Creativity and quality work do not happen in a vacuum. It is important to consult with the client and other experts. A creative brief is a great way to get started. In this step it is important to determine colors and design styles, but possibly the most important part of this step is to determine the ultimate goal of the website. Who will be viewing it? Why will they visit the site? What do we want the user to leave the site with? A pretty site does nothing if it is not well thought out. The best advice I could give to any new web designer is to take the time to listen to the client. Make a plan, and Determine how you will execute that plan.
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