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The Importance of Customer Service
Apr 02, 2010
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Today I want to talk a little about customer service for your online business. It's so easy to fall into the mindset that your site will do everything for you, because your interaction with the customers tends to be so minimal. It's not true. If anything, customer service takes on a new kind of importance. Customers like to know that there is someone behind the scenes ready to jump in and help them when something goes wrong.
It is necessary to cultivate a polished customer service front so you can impress customers and build a strong client base. It's not hard to do. Simple touches, such as sending out emails at each stage of the order (or interaction) process will help your customers feel like they're being taken care. Have clear contact information readily available and be quick to respond to customer inquiries. It doesn't take much to go "above and beyond" in the world of online stores. Putting in just a little effort will leave a customer feeling impressed that you're not just another mindless website.
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