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Site Speed and Redirection

As you've probably heard, Google has added page speed to its page ranking criteria. So I've spent some time this week reading up on the things you can do to make your site faster. Some of them are pretty obvious, like using efficient code, optimizing your images, and caching necessary resources. Others are not so obvious, and others are just surprising.

One that took me by surprise was site redirection. While on the surface that doesn't seem all that surprising, the thing that I found interesting was that if you leave off the trailing slash on a URL (that's the / at the end of an address), then you get redirected to the same address, only now with the slash included. You can aid in preventing this redirection by making sure that your page links include that trailing slash, so when users click on them they'll go straight to the page immediately, no pesky redirection necessary.


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