Social Media: A Party For Your Customers - Part 3: Blogging and Mailing Lists
This entry is 3 of a 3 part series. For the full experience make sure to read:
Your Blog: Your Office or Place of Business
Blogging is without a doubt one of the simplest and easiest things that entrepreneurs and small business owners can do to create discussions about their products, up-coming sales, on-going events, etc.
In short, blogging for your business can be the place where you are the expert. This is where you can address issues that your company is currently facing. Tell your customers about the projects you are working on would like to do more of.
Use your blog as an extension of your company’s philosophy and methodology. Don’t hesitate to use it as forum to explain your approach or to explain how things work in your industry.
Remember, you’re not giving away something for free. Instead you’re showing people how good you are at your business. You’re an expert and you should feel confident in sharing your expertise.
Your Mailing List: A Letter to Close Friends
Having a mailing list is probably one of the most personal ways that you can communicate with your customers it’s also one of the most valuable. Email spam is a huge problem for people; subscriber to mailing lists trust you not to create content that is stuffed with ads or calls to action.
Email is usually read alongside personal messages from and family and friends, so take time to craft messages that nestle themselves into their lives and feel crafted for them. Create rewarding experience via email through special discounts or coupons or advanced information about changes to products, etc.
In future posts we’ll going to spend a lot of time talking about the power and potential of mailing lists, but for now it’s a good idea to think about them as a cherished resource and to be very careful about how often you’re interacting with your customers through them.
Social media can be incredibly rewarding and we hope that we’ve clarified some of the questions you may be having about how it works. If you’ve got questions or comments feel free to let us know via the comments section located below.