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The Absolute Minimum: Registering With Google Places
Feb 24, 2012
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Running a business is hard work. Business owners are often working overtime trying to bring in customers, generate leads, nailing customer service — and then dropping the ball altogether when representing their business online. It doesn’t have to be this way.
We understand that people aren’t experts, that they may not know the difference between Facebook or some other social network, but what they do know is success, and we’re here to lead them toward that.
Google does it’s best to give it’s customers the data they request, but they can’t do if you’re business isn’t online or is difficult to find. When thinking about your business online try to imagine how your customer will find that information. What path will they take to get to it? Which is likely to be more successful; a path that you manufacture or one that is already on the skill-set of your user?
The simplest and easiest way to insure that you’re moving in the right directions is registering your physical location with Google Places. If you’re not doing this, then you’re missing out on some potential traffic to your site, as well as missing out on potential visitors to your actual location.
Remember, if they can’t find you, then they can’t have a relationship with you. If information about you, your business and your services is valuable to your customers make it easier for them to find it, and you’ll go a long way to developing a successful relationship with them online.
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