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Getting Visitors to Your Website: A High Level View

Some people wonder what it takes to get visitors to your website. I wouldn't say anything is really "secret" about SEO anymore - it's just a lot of hard work.

At we believe strongly in the power of SEO and Online marketing campaigns. While the work that we do is varied and detailed, here's a high-level view of our methodology to get visitors to your website. I'll develop each of these out in the future with how you can get each of these accomplished.

  1. Research Market & Competition: keyword research, backlink research, existing traffic analytics
  2. Content: Create regular, consistent, unique and relevant content based on research
  3. Post content to website as web page (growing site is wise)
  4. Optimize content: keyword density, meta titles/descriptions/keywords, xhtml tags, images, etc.
  5. Convert content into other formats: blogs, articles, videos, podcasts, newsletters, for further syndication, etc.
  6. Distribute/Syndicate same content (helps build quality links): facebook, twitter, linkedin, news submission sites, press release sites, directories
  7. Analyze results through various web analytics programs such as webalizer, awstats, google analytics, keyword trackers, backlink reports etc.
  8. Repeat
  • For Social Media Marketing - SMM, there are a variety of methods to engage visitors in your brand through contests, advertising, free giveaways, etc.
  • Traditional online marketing has value through PCC - pay per click ads on Google, Bing, Yahoo as well as banner advertising and email marketing.
  • Traditional advertising brings in web visitors as well - direct mail, postcards, TV, radio, billboards, etc.

We believe every website should have a clear call to action (CTA) on the home page to get the visitor to give you an email, phone, fill out form or something to capture a lead.

 We also believe regular newsletters to the leads you capture helps keep the "touches" alive for to keep leads warm.


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