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Make Your Business Smarter!
Jul 10, 2012
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It doesn't matter what business you're in, the power of data analysis can be a game changer that can teach surprising lessons about your business. Whether you're already collecting information on your customers or are looking for a way to get started, we hope this quick guide will give you a solid foundation to build upon.
What Can Analytics Teach Us About Our Audience
One of the basic features of the most analytics tools (Google Analytics, Mint, etc.) is Referral Traffic; this simple feature can provide us with mountains of useful information about how our users are getting to our page. Are they coming from a Google search? What keywords did they use? Did a notable blog link to us? What time of day are they coming in? What part of the country were they in when they arrived?
This data is invaluable as it leads to understanding and analyzing trends. It can give is a glimpse into seeing how people are searching and finding us, which can then lead to marketing strategies, keyword choices, etc.
Another feature to keep an eye on is Visitor Sessions. With this information, site owners and site managers are able to see where people are going on their web sites. What links are they clicking? How long are the staying for?
This is possibly one of the most valuable pieces of data to extract from analytics as it can lead to a fuller understanding of what needs to be changed or modified on your site in order to achieve maximum Return On Investment (ROI) and improve Conversion goals.
Conversion is a term we use to describe when a site visitor reaches a goal. Their goal can be something simple like finding your business' address, ordering a product, or reading an article. Understanding conversion is akin to understanding what the overarching goals for your business are.
The best and most reliable way to achieve any goal is to collect data, experiment with change and always strive for a better way of doing things. Here at Lunawebs.com we are experts in the analysis of your site's data. We'll be writing more about the power of data and analytics in the future.
If there's a topic you'd like to see discussed feel free to send us an email or leave a comment below!
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