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Build your Website like a BMW: Professional Websites and Luxury Vehicles


Build your Website like a BMW: Professional Websites and Luxury Vehicles

BMW’s are considered the Ultimate Driving Machine. Why is a BMW the Ultimate Driving Machine? They build custom car parts that are beautifully crafted to work together. BMW builds their engines, they build their on-board computer system, they build their driveshaft, they build their frame, they build their safety system and it all works together.  The only items that are not built by BMW are the wheels and the speaker system.

When you have a BMW you don’t need to call FORD to ask about your engine, GMC to ask about your bumper, Jeep to ask about your headlights and Volkswagen to ask about your electronics. You would never buy a car with parts from 5 different manufacturers.

Why would you build and run your website with 5-6 different companies? This creates unnecessary charges and a great deal of headache when one of your website’s tools goes down.

Unfortunately, most websites are built using technology and tools from 5-6 different companies. This would be like building a car with parts from six different car companies and then having faith that everything works together. This is how 99% of so-called “custom” websites are built:  

  1. The Company you pick usually designs your front page or lets you pick from a cookie-cutter layout.  
  2. The website coding gets outsourced to India, Bangladesh or to a college dropout working out of his parent’s basement.
  3. Your blog gets added by or
  4. Your email manager gets created through or Constant Contact.
  5. Your Contact relationship management system may come from or
  6. Your shopping cart may be added through or
  7. Your social media may require an integration with FaceBook, LinkedIn, Google+, Pinterest, Twitter, and YouTube.  

Don’t get me wrong, these are all good standalone products to help your business; however, do you really want to have 6 logins to run your website, 6 customer service numbers if something isn’t working properly, and a website that was built like a junk yard car?

Web design has come a long way over the past 15 years or so, with the most revolutionary changes happening in just the past five years.  Do-it-yourself web site programs have allowed many to create their own websites and take them live online. After all, doing it yourself is a money saver, right?

Probably not, and here’s why. Professional website design involves more than just an attractive home page, although an attractive home page is most definitely important. Today’s best web design companies have a staff of experts with skills that are critical to a website’s success, like search engine optimization, social networking services, web development, blogging, writing expert web copy and more.

There are many excellent web designers out there, and today you have the luxury of choosing a rising star among a constellation of them.

Some key qualities you will want to look for when a selecting a top notch web design firm include:

  1. Reputation
  2. Organization
  3. Work ethic
  4. Personality
  5. Creative outlook
  6. Attention to detail
  7. Fair pricing
  8. Expertise

Remember, your website is critical to your business’s success. Your website should maximize your return on investment by generating high traffic that translates to more clients, more sales, and more opportunities.


Find a team of experts that will build The Ultimate Driving Machine….For your website.


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