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We're Having Gmail Problems, Trading In and Up, But We Will Always Support Justin Beiber

Google caused First World Problems to reach epic proportions when users determined their service was interrupted. Before there was a full on meltdown, users took to Twitter to confirm the problem.

It went like this... 

OMG Gmail Is Down

But there's always a plan!

No Google Outage Contingency Plan

Well... in this case, there wasn't one. Oops.

Things deteriorated even further when one user provided insight in to Google's involvement: they'd been master mining an apocalypse. Naturally, locasts and Justin Beiber received starring roles.

Apocalyptic proof:

Apocalypse on Twitter Starring Google and Justin BeiberAnd then there was #TradingInAndUp.

(It didn't actually do anything wrong... It was just an innocent promoted #hashtag caught in the crossfire.)

Trending Twitter Hashtags

After a harrowing 50-ish minutes...

Google restored service and all was well, right? Well, not really. Post-apocalyptic fear quickly became anger.

Google, blah, blah, blah

Jabs at GooglePlus were free of charge.

GooglePlus Is Not Popular Tweet 1

GooglePlus Is Not Popular Tweet 2

Just when all hope was lost, common sense prevailed and saved the day.

Common Sense Following Google Outage

The moral of the story?

Although Gmail, Trading In and Up, and supporting Justin Beiber really shouldn't go together under any (okay, most...) circumstances, social media will often surprise you.

If you're trying to establish your business or brand as part of an online social community, you need to be a part of the community. 24-7 shameless self-promotion is boring. By keeping an eye on trending topics, getting involved in the conversations, and providing helpful information goes a long way. The last rule of social? Always, always, always, consider the consequences of your actions... especially if you're serious about (always) supporting Justin Beiber.


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