5 Facts on Using Color in Marketing
Everyone knows marketing is one of the most important tools you need to master when you have your own business. You know you must use your social media sites, your blogs, and your website in certain ways so you get leads and connect with them, and stay popular within your circle and you also stay updated with what's going on with your competitors.
Now, using social media and advertising is one thing, knowing how to use it, is another.
I'm not going to teach you all about social media and how to use advertising successfully, but in this post, I will teach you some important lessons about how to use color in your advertisements so your marketing works for you.
Color. It is not only said, but it is proven that people make purchasing decisions based on how things look (and how they make them feel because of the way they look). 92% of those surveyed, said visual factors were the most important, and that they made their decision about that certain product within 90 seconds of initially viewing it.
Branding. Color makes your branding. What would you think if when you wake up tomorrow you see that the golden M arches of McDonald's have been switched to purple? Color creates a big impact on your branding, it is proven that a brand is recognized 80% just by its color. Psychologists have said that colors boost memory and they efficiently help you process other images stored in your brain that later make connections to the first image. (This is where the "psychology of colors" was born)
Advertising. When you use colors in your advertisements you are engaging with your public effectively. Using color in ads are read up to 42% more often than those ads that don't have any color. Colors attract attention. (Think of a magazine vs. a phone book)
Learning. You've probably heard that "everyone learns differently." In school I had a friend who learned by reading and repeating every sentence twice. I had another friend who could learn more easily if he wrote things down or made little drawings by the paragraphs. Me? I had to highlight everything in different colors, because my memory told me that a certain paragraph in a certain color meant something. Same thing happens with your branding. Teach your public who you are by using colors effectively.
FYI. This is come cool study I found on the power of color. Check out these statistics:
92% Believe color presents an image of impressive quality
90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better when color is used
83% Believe color makes them appear more successful
81% Think color gives them a competitive edge
76% Believe that the use of color makes their business appear larger to clients
(source: Secretariat of the Seoul International Color Expo 2004; Xerox Corporation and International Communications Research 2003)
What do you think about these few facts on color? How are you using color in your marketing to promote your brand?