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I love the "free" services that Facebook, YouTube and Twitter bring to the table...but "free" doesn't mean you don't pay a price. Some companies (including our own) have turned to social media as a real means to market our services. It's a way to extend your brand and informally communicate with an audience. If you depend on communicating with your audience with one of these tools and suddenly it's not there for you - you're out of luck. As I logged into Twitter today after researching some re.... read more

Honestly, when looking for a smart phone, it's always been about the operating system, storage space and speed. The features for which buyers are looking, may be highlighted as ports, screen resolution and the like, but when was the last time Adobe Flash 10 was the main feature of the phone? Well since the iPhone, iTouch and iPad have been really phenomonal successes, a slight debacle on their part that has allowed marketers behind Google's Android-based phones to gain an edge, is the lack of A.... read more

Have you ever noticed how many websites come across as being a bit impersonal? You have seen things like: The text feels too scripted, The photos are obvious stock photos Personality is often lacking. All of these things can be a major turn-offs to potential customers. If they don't feel a connection to the product or service being offered, the less likely they are to purchase the product or enlist your services. Here are a few tips you may try to engage customers with only a few sim.... read more

Gap certainly learned a hard lesson this week when consumers revolted against their newly redesigned logo, causing the popular retail chain to pull the re-design less than a week after its debut. What hapened to the Gap is not an isolated incident. The actual product and packaging aside, the logo is the thing that will shape the consumer's attitude and perception toward you as a business. More than ever before, consumerism is all about choices. When a consumer commits to a specific brand, they .... read more

I'll just put it out there: I am addicted to my iPhone. Directions? Done. Finding restaurants in my general vacinity? No problem. Transforming in to a private island in addition to a jet that will fly me there? Well... not quite... but if you're a smartphone user, you know how valuable this device has become. I wasn't always an iPhone user, but the only thing I could say once I succumed to temptation and purchased my first iPhone (3G S, thank you very much!) was, 'Why didn't I do this so.... read more

The latest software release for the iPhone contained a little nugget that most people have overlooked. They introduced an HDR setting for the built in camera. For those of you who are unfamiliar with HDR it stands for High Dynamic Range. High Dynamic Range (HDR) photos contain a wider range of luminance. I am sure you have noticed when you take a photo it just doesn't look totally right. This is because the intensity levels are decreased because of the limited range the camera can capture in on.... read more