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April 2011>

Downy Screw UP! The PR Blunder of 2011

Downy screwed up! If something is going well with your product line, you don't have to change it. Downy recently changed their "original" fabric softener only to find that customers are upset with the change. What's worse, instead of just making a new product to test the market with, they replaced the original. I think they could have learned from other brands like Pepsi and Coke, that you just don't mess with the original that loyal customers are used to. I would call Downy the the ma.... read more

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