Over the last year, the online marketing community has been abuzz with talk about using negative press to boost one's rankings in search engines like Google. It all started with a New York Times story about a man whose horrible customer service skills and illegal actions had supposedly boosted his rankings in the search engines. The general proposition was that links are good for search engine rankings, and making people extremely angry is one way to get them to link to your site.
The issue a.... read more
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