Blog Categories

2010

The Effectiveness of Daily Deals

It is amazing how quickly a good idea can catch on on the internet. One recent example that comes to mind is the daily deal website. Sites like Woot, Groupon and Living Social are some of the forefathers of this movement. Each of these examples have a variation of the daily deal, but in essence they are all the same. An Item or service is posted daily and users have the opportunity to purchase the item at a deeply discounted price. How effective is this sales technique. Apparently it is working.... read more

Posted in Advertising/Marketing, ecommerce, internet, Miscellaneous, Online Marketing, viral, web projects | Post Comment

Teasing Visitor Traffic to Come Back

Although I'm a PC guy - I do love the way Apple brands and markets themselves. You may have noticed recently a campaign that "teased" users into coming back to their home page. They sent out an email to many in their user base. When you arrived on the home page you saw this: "Tomorrow is just another day. that you'll never forget.  Check back here tomorrow for an exciting announcement from iTunes." There were clocks with some of the major time zones at the bottom of the message detecti.... read more

Posted in Advertising/Marketing, news, social media, viral | Post Comment

Apple Viral Campaign Continued

This is a continuation from the original blog post "Teasing Visitor Traffic to Come Back". Well if you came to this post - you see how curiosity can drive user "return" traffic. By simply teasing the user - you can get more page views and actually entice users to create links to your website when something is exciting enough. In this case - Apple has a userbase that has been trained to expect big things whenver Apple makes an announcement (i.e. Ipad, Iphone, etc.)  Apple visitors knew.... read more

Posted in Advertising/Marketing, news, Online Marketing, Social Networking, viral | Post Comment

Being Relevant: Why It's Important in Advertising

Every so often I see those ads out there that I really want to like. They have (almost) everything: they're witty; they're brilliantly shot; they have fantastic visuals... then the ad ends and I'm left wondering what they were selling. As you may know, Windows has unveiled their new smartphone, intended to serve as competition for big-selling counterparts, iOS and Android. At first glance, the ads are intriguing. They drew me in, and even as they made fun of me as a smartphone user, rathe.... read more

Posted in Advertising/Marketing, news | Post Comment


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