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The Effectiveness of Daily Deals

It is amazing how quickly a good idea can catch on on the internet. One recent example that comes to mind is the daily deal website. Sites like Woot, Groupon and Living Social are some of the forefathers of this movement. Each of these examples have a variation of the daily deal, but in essence they are all the same. An Item or service is posted daily and users have the opportunity to purchase the item at a deeply discounted price.

How effective is this sales technique. Apparently it is working out very well as it is being duplicated all over the web. Recently Ebay has jumped on board, a local Salt Lake City television station is now offering daily deals, even a SCUBA website I frequent is offering deals until Christmas, and many many more.

So why does this work? It is simple... Individuals purchase on impulse. Shortening that window of opportunity and offering a limited amount of items doesn't give the customer time to think about it. It is either jump on it now or risk missing the deal. The low prices make it an even easier purchase.

As a daily deal addict I have found myself buying items that I don't know if I will ever use. The thrill of the deal drives customers to return daily to find the next bargain. So how does this work for the retailer? After talking to a service provider that I purchased from on a daily deal website. He revealed to me that nearly one third of customers who purchase the items or services on a daily deal website don't claim their item before the expiration date. This is why these items or services can be sold at such discounted prices. So it's a win win for the customer and merchant.

Keep your eyes open. You never know when or where the next deal might pop up. 

Are you a merchant interested in offering daily deals on your website? Contact Luna

Posted in <a href="">Advertising/Marketing</a>, <a href="">ecommerce</a>, <a href="">internet</a>, <a href="">Miscellaneous</a>, <a href="">Online Marketing</a>, <a href="">viral</a>, <a href="">web projects</a> | Post Comment

Teasing Visitor Traffic to Come Back

Although I'm a PC guy - I do love the way Apple brands and markets themselves.

You may have noticed recently a campaign that "teased" users into coming back to their home page.

They sent out an email to many in their user base. When you arrived on the home page you saw this:

"Tomorrow is just another day. that you'll never forget.  Check back here tomorrow for an exciting announcement from iTunes." There were clocks with some of the major time zones at the bottom of the message detecting the user's time.

You see the tease. So if you're like many of the Apple user base - you are probably curious about what was so big that Apple would use all of their screen real estate dedicated to this message - right?

Well to find out - click here.

Posted in <a href="">Advertising/Marketing</a>, <a href="">news</a>, <a href="">social media</a>, <a href="">viral</a> | Post Comment

Apple Viral Campaign Continued

This is a continuation from the original blog post "Teasing Visitor Traffic to Come Back".

Well if you came to this post - you see how curiosity can drive user "return" traffic.

By simply teasing the user - you can get more page views and actually entice users to create links to your website when something is exciting enough.

In this case - Apple has a userbase that has been trained to expect big things whenver Apple makes an announcement (i.e. Ipad, Iphone, etc.)  Apple visitors knew there must be something big going on so they told their friends, tweeted on twitter, facebooked messages, emailed and even created links to the site on their web pages and blogs.  Pretty cool free PR.  And maybe we even got a page view from it.


Ok disclaimer (we use Apple computer's here at Luna - I just happen to be a PC guy).

Posted in <a href="">Advertising/Marketing</a>, <a href="">news</a>, <a href="">Online Marketing</a>, <a href="">Social Networking</a>, <a href="">viral</a> | Post Comment

Being Relevant: Why It's Important in Advertising

Every so often I see those ads out there that I really want to like. They have (almost) everything: they're witty; they're brilliantly shot; they have fantastic visuals... then the ad ends and I'm left wondering what they were selling.

As you may know, Windows has unveiled their new smartphone, intended to serve as competition for big-selling counterparts, iOS and Android. At first glance, the ads are intriguing. They drew me in, and even as they made fun of me as a smartphone user, rather than feeling turned off, I was throughly entertained. But that was where the brilliance stopped. Their premise was ultimately that their new phone will get users to step away from their current smartphones.

Given some of the inappropriate behavior some users display, I understand the premise, but Windows' never really presents their consumer with a viable solution... unless of course the take away is to reach in to the archives and remember the days when a phone was just that: a phone. Instinctively I know they want me to buy their product, but they haven't given me a reason as to why.

So the question becomes, what can you learn from Windows' ads? What can you do differently when promoting your own product/brand? 

  • Find a unique angle that makes you/your product stand out - Showing a potential weakness of the competition is fine, but you need to provide a solution. Why is your product or company superior? Give the consumer a reason to invest in your product.
  • Make it entertaining, but keep information relevant - An attractive ad will draw people in; an entertaining ad will keep their attention; neither will ultimately cause a consumer to embrace your product. Make sure to provide users with enough information on your product that will make them feel it is worth their consideration.
  • Keep your message clear - Even the most memorable ads won't do their job if your audience is unsure as to how your product will benefit them. One clear message is often all it takes.

Do your research; know your competition; home in on what your clients want. Once you have that, formulate your game plan and run with it. Remember, successful advertising ultimately comes down to one good idea.

Posted in <a href="">Advertising/Marketing</a>, <a href="">news</a> | Post Comment


January 2020


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