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May 2013>

Spring Cleaning: 4 Simple Steps for a Clutter-Free Website

What's the one thing we all know about, have, and most likely use until our secret is out? A junk drawer. Sure, it holds plenty of necessary information, but if you have to sort through a mess every time you want to find it, eventually, most of us give up. The content of your website is no exception. If you want users to take in more or your content, you’re going to need a way to clean up the information. That’s where info-graphics come in. They’re the IKEA organizer of content. Spring clean.... read more

Posted in Advertising/Marketing, Content Writing, Design, Graphic Design, Online Marketing, organization, web design | Post Comment

Great Idea: Adobe Makes Popular Touch App Available for FREE (And It Kinda Rocks!)

Adobe Ideas, is a professional vector drawing Touch App for iOS. Following a sweet update, Illustrator's tablet-based app companion has been made available for FREE, courtesy of Adobe, for iPhone and iPad users. Sure, the former $10 price tag is essentially next to nothing in the world of Adobe software, but who doesn't love free stuff? So, what features can you expect in the latest version? Toolbar customization, allowing you to add your 'I-Can't-Live-Without-Them' brushes Capabilities to .... read more

Posted in apps, Design, Graphic Design, iphone, mobile | Post Comment

3 Reasons A 'FREE' Website Is Bad For Business

'Nothing in life is free,' my mum has advised me from a young age. As a business woman, I've come to see and realize firsthand, just how true that is. A free website is no exception. If you are considering a free or extremely low cost website, don't proceed unless you've educated yourself about the potential repercussions. Here are three strong reasons a 'FREE' website is very bad business for business... 1. A 'free' website is a horrible marketing tool.   You get the product for which yo.... read more

Posted in branding, Design, Online Marketing, web design | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment