Blog Categories

2014

New Google Maps Update is a Game Changer

Google Maps Integrates with Uber and Open Table
Most of us use Google Maps here and there, and some of us use it on a daily basis for directions, restaurant info and more.  It has been a useful tool for quite some time; but, with the release of the new update last week, the application has been rejuvenated with highly useful integrations from Uber and Open Table. In the past, Google maps could tell you how long it would take to drive from A to B by car, bus, by bike, or on foot.  Now, if you're on foot, Google Maps will also tell y.... read more

Posted in Advertising/Marketing, Google, news | Post Comment

3 Tips to Help You Get to Know Your Customers Like Friends

Get to Know Your Customers Like Your Friends USing Analytics
You know what makes your friends happy, and you know what makes them tick.  Would it help you to know what makes your customers happy, and to know what makes them tick?  Sure it would. What if there is something about your homepage design that is a pet-peeve to the majority of your audience?  Wouldn't you want to know?  Avoiding pain points and making your customers happy can be the difference between a good and a great business, so getting to know your audience might be the .... read more

Posted in Advertising/Marketing, ecommerce, email, Facebook, opinion, Productivity, Social Networking, video | Post Comment

Retail Robots Are Real and Being Hired by Lowes

Lowes Robots Coming Soon
These days, several classic sci-fi movies are being proved right or wrong, as artificial intelligence becomes more common to society.  Some have hypothesized the future emulating the Terminator films with a super computer taking on the human race, while others envision a scenario from Minority Report with civilians being arrested for crimes that they have yet to commit.  Nonetheless, home improvement gitant, Lowes, is preparing to alter the social norm by adding robots to their staff i.... read more

Posted in Advertising/Marketing, Inventions, news, opinion, technology | Post Comment

Tablet Purchasing Tips

New Tablet Pic
I, like millions of consumers around the globe, plan on purchasing a tablet computer in the next few months. This will actually be my second attempt at purchasing a tablet. About a year ago, I purchased a 7" generic tablet from Amazon. I figured that all tablets were pretty much the same and that I didn't need to spend more than a hundred dollars in order to get a decent functioning tablet. How wrong I was! I soon learned that a tablet is not one of those items that you should skimp on. The dev.... read more

Posted in android, apps, internet, mobile, technology | Post Comment

Social Media No Longer Organic: Requires A Marketing Budget

Paid Social Media Marketing Budget
Have you ever wondered why Facebook is worth billions of dollars?  They don't charge you to create an account, and there are no monthly fee for usage or maintenance; so, how does the company pay for their thousands of employees and for their Frank Gehry-designed campus?  Simple: by showing you ads every time you log in. Social Networks, like medical clinics, restaurants, and clothing stores, need to pay their bills; and, for social networks, advertisements comprise the majority of the.... read more

Posted in Advertising/Marketing, Facebook, Facebook, Online Marketing, opinion, social media, Social Networking | Post Comment

Update Your Business Listing on Apple Maps Connect

Apple Maps Connect for Business
Last night, search engine land reported that you, as a small business owner, have one more thing to add to your tasks list.  Apple Maps is now editable by business owners, or by their authorized representatives.  Unfortunately, as of now, agencies and webmasters will have a lot of difficulty using the service because each listing claimed requires a separate Apple ID.  Similarly to the way one would claim a Google Maps listing, obtaining access to an Apple Maps listing requires an.... read more

Posted in Advertising/Marketing, iphone, news | Post Comment

Google Announces Revolutionary Email Platform Called "Inbox"

New gmail called Inbox by Google
Today, Google announced the launch of a new email platform called "Inbox."  The project has been in the making for two years, and was built by the same people who launched gmail.   This isn't going to replace gmail, but it will compete.  Inbox was built to revolutionize the email industry, and that's just what it's going to do.   Of all the new features entailed, we believe Inbox's most impressive feature to be what Google calls the "Highlights" feature.  This gives Inb.... read more

Posted in apps, Calendar, email, Google, news | Post Comment

3 Ways to Get More Production Out of a Sales Team

More Production Out of a sales team
Are you feeling like you're wasting money by paying your sales team to work your leads?  After all, you did start the company yourself and you've been the full time salesperson before, even while completing all of the operations for your business.  You know you have an amazing product/service, and you know a well trained sales team should be able develop your business; but, why can't you get more production out of your sales team? 1) Training: Like you said, a well trained sales team .... read more

Posted in Advertising/Marketing, Professional Web Design | Post Comment

American Tech Companies Looking Small: What is Alibaba's Ace in the Hole?

NYSE Alibaba Tech Companies
When Alibaba had their IPO about a month ago, we already knew they were going to be the next tech giant.  With an initial offering of $68 dollars, it was obvious.  So, what has happened since the IPO?  The baba stock has had ups and downs, hovering around the $85-$90 price point, while the majority of the stocks listed on the NYSE have begun to deplete in value.  Yesterday, a CNBC report speculated about the coincidence between the Alibaba IPO, and the S&P 500's all time.... read more

Posted in Advertising/Marketing, ecommerce, Google, Government, internet, Inventions, news, opinion, technology | Post Comment

New Google Adwords Display Ad Formats and How They Can Help Your Business

Lunasoft Google Event
Yesterday, the Luna team hosted an Online Marketing event, sponsored by Google, during which two Google experts delivered a presentation on how new Google tools can help SMBs better compete in the digital space.  The Google team members discussed everything from video marketing and using maps to new AdWords features, mobile and more.  Of everything mentioned, a lot of our guests were curious about the new ways they could capitalize on the new AdWords features and the new mobile capabil.... read more

Posted in Advertising/Marketing, iphone, mobile, Online Marketing | Post Comment

The King of Android File Managers

OI File Manager
If you're a consumer, the odds are high that at some point in your life you have experienced the excitement of opening a box containing a brand new smartphone and marveling over its beauty, speed, and capabilities. For most people, half of the apps that come with the phone are unusable, so they go straight to their app store of choice to download some alternatives. Of all of the apps on an Android device, the file manager is considered by many to be the most sensitive. People expect their file .... read more

Posted in android, apps, mobile, Productivity | Post Comment

LunaStudios to Host Google Partners Event at LunaSoft Showroom

Lunasoft Google
Salt Lake City, UT - LunaStudios, the creative arm of software agency, Lunasoft, is pleased to announce an exclusive Google sponsored event at our retail showroom, located at 12 W Broadway in Salt Lake City, UT.  The event will take place on Wednesday, October 15th from noon-1:00pm MST.  Attendees will be treated to refreshments, and a live webinar streaming from Google's corporates offices. As an official Google partner, Luna will have multiple specialists present, all of whom have .... read more

Posted in Advertising/Marketing, Google, Online Marketing, PR Public Relations, SEO, tutorials | Post Comment

The Future of Pay-Per-Click Advertising: Highly Targeted Ads

Ads PPC
Old school pay-per-click analysts remember a time when you could simply pay off Google to rank for keywords that you couldn’t attain in the organic search results.  It was such a simple concept: Pay Google for every Click they produce to your website.  It was easy to get the placement you wanted; and, best of all, most of Google’s users didn’t know when they were clicking on an ad, as all results appeared to be the same.  Slowly, Google started adding visuals to tip off users to t.... read more

Posted in Advertising/Marketing, Google, mobile, Online Marketing, opinion, Professional Web Design, SEO, video | Post Comment

Android Apps Coming To A Computer Near You

Android on Computer
Every once in a while, a programmer makes the news for creating something extraordinary. He or she creates something that pushes the boundaries of what code was believed to be capable of. Today, that award goes to a developer by the alias of "Vladikoff". In order to understand what he built, you first need to think about the way Android apps currently work. If you want to run an Android app, what would you use to run the app? For most people the answer is obvious: any device that runs the Andro.... read more

Posted in android, apps, internet, Inventions, Java, linux, mobile, news, technology | Post Comment

Accessing Developer Options on New Android Devices

android developer options
One year ago, I purchased a Nexus 5 and I've loved the device dearly since then. The phone runs smoothly and the battery life is stellar. Yesterday, I wanted to transfer some files from my phone to my laptop, running Linux, but I had a little difficulty doing it. As I did research online, I discovered that I needed to activate "USB debugging" in order for my files to successfully transfer. I remembered from my previous Android phone that this setting was located within "Developer Options", so I .... read more

Posted in android, Google, mobile, Productivity, security, technology, tutorials | Post Comment

Who Will Have Access To Your Phone?

Phone Disabled Pic
It's a scenario that fiction novels have touched on for decades: organizations tapping into our personal devices and using them to harvest information about us. We have all gotten so used to the idea of large organizations having our data that most people don't resist it anymore. Purchasing a smartphone and loading it with personal information is now commonplace. What is more, people will download social network apps with the sole purpose of sharing their personal information. Whether the device.... read more

Posted in apps, Complaint, Facebook, Government, internet, iphone, mobile, opinion, security | Post Comment

A New Angle

  The other night a notification popped up on my phone screen, it was from the Snapchat Team. Which typically I wouldn’t have opened, but I just clicked on it and to my surprise I was drawn into what they were informing me of. It contained an entire tutorial on this new story option they had created just for EDC stories on Snapchat. At that moment, I knew what EDC was but had no understanding of the concepts or dynamics behind it. Then I had a realization of the popularity of this event .... read more

Posted in Advertising/Marketing, apps, internet, iphone, technology, tutorials | Post Comment

Review: Android 4.4.3 Software Update

Nexus 5 - Android 4.4.3
2 days ago, I received a unique notification on my phone: one that I do not get very often. This notification is one that puts a grin on the face of just about every Android enthusiast. I'm talking about an OTA update, or "over the air" update. This time, it was for the latest 4.4.3 update for my Nexus 5. My Nexus 5 is actually the first Nexus device that I have ever owned, and I must say I love the phone! It is very fast and the battery life is exceptional. I actually use an app called "Data En.... read more

Posted in apps, Google, mobile, technology | Post Comment

7 Smart Celebrity Branding Tricks Your Business Should Be Using

Hollywood Sign
Be honest: do you judge celebrities? Of course you do. You had an opinion on Miley's scandalous VMA performance (what the?!) and Kim and Kanye's Vogue cover (ugh). Or if you're like many of us, perhaps you simply wonder how in the world the Kardashians became (and remain) famous at all. Welcome to Hollywood. Bottom line? It's all about branding.For better (or worse…) celebrities (and their publicists, manager, assistants, stylists and that guy they tweet about who works at the gas station) .... read more

Posted in Advertising/Marketing, blogs, Online Marketing, PR Public Relations, social media, Social Networking | Post Comment

Hey Girl (or Guy), What's Your Name?

Steve Jobs
Steve Jobs wasn’t a fan of overt, ‘branding’ and ‘marketing’. ‘Dirty’ is how he described the two words, preferring instead to focus on educating his audience, providing them with value. Some will argue it’s semantics at best —and it is, at least on some level. Regardless, it’s a rather ironic twist of fate that in the end, Jobs and the icon company he lead and co-founded have come to be known, respectively, as being some of the great marketing geniuses of our time.  There’s no doubt that .... read more

Posted in Advertising/Marketing, branding, Copy Writing, Design, Inventions, iphone, Online Marketing, opinion, technology | Post Comment

Are You A Likable Person?

You're Fired.
As a society we tend to place high value on people with extroverted personalities. Nowhere does this become more apparent than in business. While we can agree that it's an edge, extroversion should not be confused with superb people skills. Most people will agree that they want to work with people they like, or at the very least, people they don't mind being around. Clients will evaluate you in much the same way —while you may be competent at what you do, if people don't like you, they surely wo.... read more

Posted in Advertising/Marketing, Miscellaneous, Social Networking | Post Comment

Inability To Move Messages From iOS to Android Causing Lawsuits

imessage-holding-messages.jpg
For decades, Apple has prided itself on providing its users with a tightly-controlled, high quality ecosystem. Once you join the family of Apple devices, you enjoy a seamless user experience across thems, whether they be computers, iPads, or iPhones. Apparently all is well until you decide you want to leave and take your messages with you. At the center of a lawsuit filed May 15th is iMessage, the messaging app Apple released as the default messaging app for iOS devices. The lawsuit points to.... read more

Posted in apps, Google, internet, iphone, mobile | Post Comment

You're Invited to the Grand Opening of LunaSoft

invitation-banner.jpg
LunaSoft is opening the first website and online software retail store ever.  Please come. You're all invited and we'd love to see you.  Check out the days activities at http://www.lunasoft.com/grand-opening.php. . read more

Posted in Advertising/Marketing, news, Social Networking | Post Comment

New Websites: A Valuable Investment

New-Websites--Expensive,-Intangible,-but-Totally-Worth-It..jpg
The biggest problem with building a new website is usually trusting that, after you spend a few thousand dollars of your hard earned cash, you will receive a product that will inevitably earn that money back. A website is not tangible.  You can’t pick it up with your hands.  And, unlike a new big screen TV, you can’t simply turn it on for the best results when you get home.   This makes buying a website a scary investment, and for good reason. We hear stories from many peo.... read more

Posted in Advertising/Marketing, CMS, Design, PR Public Relations, Professional Web Design, web projects | Post Comment

We're Having Gmail Problems, Trading In and Up, But We Will Always Support Justin Beiber

OMG Gmail Is Down
Google caused First World Problems to reach epic proportions when users determined their service was interrupted. Before there was a full on meltdown, users took to Twitter to confirm the problem. It went like this...  But there's always a plan! Well... in this case, there wasn't one. Oops. Things deteriorated even further when one user provided insight in to Google's involvement: they'd been master mining an apocalypse. Naturally, locasts and Justin Beiber received starring roles. .... read more

Posted in Advertising/Marketing, Google, news, Online Marketing, SEO, social media, Social Networking, viral | Post Comment

Does your business need a mobile website or a mobile app?

The mobile age has come upon us, whether we are ready for it or not. The popularity of smartphones and tablets has made it more than necessary for businesses to have some sort of mobile presence. Within this very year, internet usage on mobile devices is expected to surpass internet usage on desktop computers. As Bob Dylan would testify, the times sure are changing. Perhaps you or your business currently own and maintain a website, but you want to get started on your mobile presence. To make th.... read more

Posted in apps, domains, ecommerce, internet, iphone, mobile, technology, web projects | Post Comment

Free Websites for Small Business: You Get What You Pay For

Free Websites for Small Business: You Get What You Pay For These days, every business knows that they need a website.  At the very least, it serves as a digital business card to advertise on your actual business card, or to use as a tool in your advertising campaigns. Most small to medium sized businesses, agencies, organizations, and committees will need to decide whether to use a free website builder, learn to build it themselves, or to hire a professional development company, in order .... read more

Posted in Advertising/Marketing, CMS, Design, ecommerce, Graphic Design, outsourcing, Professional Web Design, web design, web projects | Post Comment


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