Blog Categories


5 Tips on Designing Your Mobile Website

Mobile Sites

It is time that every website goes mobile-friendly, since not all of us may have a computer at home but for sure have a smartphone. 

I've seen some websites that have slowly developed their mobile sites, and although they still need some tweaking, the possibility of navigating their site on the palm of your hand is a reality. 

Check out these few tips on designing your mobile website:

1. Keep it clean and simple. A lot of websites have chosen to go minimalistic as part of their branding, and a lot of websites that are not exactly minimalistic on their desktop sites, have gone that route for their mobile sites. The simpler your mobile site looks, the happier users you'll have. Too many colors, buttons and graphics take away your user's attention from what's really important. So keep in mind that a clean and simple theme is the best way to go when you design your mobile site.

2. Re-think the responsiveness of your website. The fact that your desktop website looks in a certain way, doesn't mean it needs to look the same way on mobile. User experience is different when the person is on a computer than a phone or tablet. On a computer your user is able to click on items, look at images and make connections between colors, logos, and text; however, when your users use their phones or tablets, they don't want to keep scrolling and scrolling to pass all the ads and graphics in order to get to where they need to, so even if you understand the idea of your website, it doesn't translate the same way on mobile. A lot of websites have chosen to have one column on mobile, while they have 5 on their desktop site. Bottom line: your mobile site needs to be simple and easy to use.

3. Make content easy to find. One big reason why we want to have a desktop and mobile sites is because of the different screen sizes, and how your desktop site won't show the same way on mobile. So if you have a few links on the footer of your site, you'll want to make those links as buttons, so when your users are on their phones, those links are easy to find and easy to tap on.

4. Know who your customer is. The fact that your customers are using their phones in order to access your site should tell you something. They're either people on the run, or busy, or they don't have time to sit at their desk and navigate the web on their computers; these people move from one place to another and want the information in that place and at that time. So make your mobile site responsive to those people; don't think you need to impress them with captivating graphics, just feed them with the information they need. Think how touch screens work, how tapping on your screen should do certain things, and how, above all, everything needs to flow seamlessly.

5. Bonus point: Make your content available on social media. From social media sites, you want to lead people to your website; and from your website, you want your users to share your content on their social media sites. So make sure your mobile site integrates well with social media so your users are able to share your content, comment, etc.

What other tips can you share with us? Leave your comments below!


Posted in <a href="">android</a>, <a href="">Design</a>, <a href="">internet</a>, <a href="">iphone</a>, <a href="">mobile</a>, <a href="">Online Marketing</a> | Post Comment

The Anatomy of an Infographic

Infographics are one of the most effective ways to present information and make it go viral. That is possible thanks to our brain; it naturally prefers to see colors and shapes than a monotone black and white paragraph. So whatever you need to communicate, make it in a clear, creative and clutter-free way, you'll be able to teach your reader more because you have already captured their attention with compelling graphics and colors.

Keep in mind these tips next time you create an infographic, and you'll see higher engagement from your readers.

The anatomy of an infographic


1. Engaging your audience must be your goal. Data visualizations are one of the best received and shared content types.

2. Study your data and visualize it. (Start with a blank page) Think of colors and shapes, and then visualize your data in between them.

3. Keep the design simple. Choose a theme color, and keep it simple! Choose colors that compliment each other and make that no more than 3 colors total. Same thing applies to different fonts and sizes.

4. Images > text. Always. If you can use an icon instead of the word, do it. Images are not only to beautify your work, they're also there to get your message across.

5. Support your work. If what you're doing is teaching facts or objective information on your infographic, then provide your sources and keep your credibility safe.

Posted in <a href="">Advertising/Marketing</a>, <a href="">Design</a>, <a href="">Online Marketing</a> | Post Comment

Trending: Abstract Homepages

When it comes to making a statement, the main image is probably what first comes to mind. Depending on the website, you'll also expect a certain type of image. A vacationing website? Paradise. A construction website? some awesome building. Clothing store? Colorful jeans folded neatly on a table. What about... a powerful, abstract image instead?

A lot of websites have made the (temporal) move to have one of those amazing abstract backgrounds, a while ago it was a video, and before that, a very explicit image of what you do and offer; kind of salesy, even. However, presently, abstract images and shapes and colors are being played with and made great pieces of art, and then displayed on a homepage. 

They produce high impact, they're engaging and various types of websites have chosen to go this way and show they are their own brand, and they're not following any influences. It's a great way to stand out from your competitors, and also a great way to be reminded by your customers. 

Check out some of these examples:



What do you think about these designs? Would you try an abstract image on your website?


Posted in <a href="">Advertising/Marketing</a>, <a href="">Design</a>, <a href="">Online Marketing</a>, <a href="">technology</a> | Post Comment

Adobe Photoshop App

Screen Shot 2015-07-07 at 11.54.18 AM.png 

I don't know about you but I'm not one to take many selfies but with this new photoshop app from Adobe I know I'll be taking more pictures. Now many of us are familiar with Adobe photo editor on our PC however this new app will be able to bring a more accessible way to interface.
Adobe has been working on mobile apps for years, on 2011 the first edition of photo editor for mobile devices from Adobe came out named as Photoshop Touch, unfortunately it wasn't all the it was cracked up to be, it wouldn't let you display any more than the most basic information for a file; for instance, it didn't show the image dimensions or any EXIF info. It also offered only the most basic sharing, which was e-mailing a link and only allowing comments. In May, Adobe announced the end of Photoshop Touch while offering a sneak peek at Project Rigel, the new photoshop app, predicted to come out in october. This new app however will only be eligible for download for Apple's iPhones and iPad. No worries Android fans, Adobe still offers a couple other related mobile apps, Photoshop Express app for lightweight photo editing and Photoshop Mix for combining two photos.

Posted in <a href="">apps</a>, <a href="">internet</a>, <a href="">iphone</a>, <a href="">mobile</a>, <a href="">technology</a> | Post Comment

Samsung Galaxy Note 5 vs. Galaxy S6 Edge+

Drum roll please! Yes, the new Samsung 6 Edge+ and Samsung Galaxy Note 5 have finally arrived, Samsung has outdone themselves this time. Now the question you're asking yourself is which one should I go for? The Samsung Galaxy Note 5 and Galaxy S6 edge+ are almost the same device ... almost. Let's go through their many similarities and their main differences. Now the two handsets have an almost identical footprint, but the Note 5 is 10 percent thicker than the edge+. The Note 5 has the hight of 153mm and a width of 76mm while the Edge+ has a hight of 154 mm and the same with of 76mm. The Note 5 is also the heavier of the two, weighing at 171g and the Edge+ at 153g, making the Note 5 12 percent heavier, both devices have premiummetal frames. You'll find glass on the back cover of both handsets, however the GS5 Note has a curved edges making the two devices very alike, the edge has curved edges on the front of the glass while the Note 5 has them on the back handset. Both these beauties are offered in traditional black, the pearl white, sliver, and the gold. 

Now lets get techie! Display Resolution on these are exactly the same 2560 x 1440 %18 PPI, with 5.7-inch AMOLED panels displays. They have the exact same high-end Exynos processor 7420 64-bit octa core 2.1 GHz + 1.5 GHz. Both offer the same RAM of a 4GB memory and a storage of 32GB or 64GB, depending on which one you wish to go with. Both of these have 3,000 mAh battery, which are unremovable, and can charge quite fast via USB or wirelessly. The Galaxy Note 5 comes with the the active stylus, you can also now do notes on its black screen before you've even turned on the display. Another great feature the S pen provides to the ability to screenshots. The Edge+ offers besides the nice clean look, a display on the curved side your top five favorite contacts that are color coded and your top five apps on the edge of the screen, providing you with quicker accesses where ever you are in the OS. There you have it, quite similar but if your going for more efficiency then the Galaxy Note 5, now if you like more of the superficial side then go with the Samsung 6 Edge+. The choice is yours, good luck!

Gizmag compares the features and specs of the Samsung Galaxy Note 5 (left) and its pen-less twin, the Galaxy S6 edge+

Posted in <a href="">android</a>, <a href="">mobile</a>, <a href="">opinion</a> | Post Comment

How can you maximize your social media activity on a minimal time commitment?

Screen Shot 2015-07-27 at 12.11.24 PM.png

As with all things, social media management is what you make of it. Small business owners are always looking to strike the right balance between marketing their products or services and actually running their business. Because of this business struggle of not knowing what should be top priority, business owners are often hesitant to jump into social media because of the preconception that maintaining a social media presence online can be time consuming. Which is why most people will initially avoid it, because who has the time to spend tweeting and Facebooking when they are trying to run a business? But having the right knowledge and tools at your disposal can make all the difference in the world, and part of that is knowing when and how often to post to these social media channels. 

To stay as specific as possible, I am going to narrow my tips to Twitter and Facebook because they are the most popularly used across multiple industries and the easiest to use for those just starting out. 

Deciding How Often to Post

For Twitter, the research says that you should shoot for at least 5 tweets per day. This research can be a great starting point, but you should monitor your own results as you progress in engagement. Each market is different and they expect different things from different brands and services. 

For Facebook, research says that the most successful brands post just once per day. But you should keep in mind that bigger business have a better chance at being noticed on Facebook user's home feeds. This shouldn't keep you from using Facebook because of the notion of competing with bigger brands. Facebook can still be useful to small businesses even though the engagement rate drops off after the first post is seen. In order to keep up, research suggests smaller brands should probably post on average 5 times per day on Facebook as well. Keep in mind this is just research to get you started. You will need to monitor and track your engagements in order to create a schedule catered to your own company's market. 

Optimal Time for Posts

Twitter: Research says that the optimal time for tweets are at 12pm and 6pm because they have the higher click rate. But the posts at 5pm get the most retweets. 

Facebook: Optimal time for shared posts are at 1pm, but the mosts clicks are for posts at 3pm. 

Utilizing the Available Tools 

You can save even more time by scheduling your posts in advance. Facebook already has this capability built in which allows you to create posts and schedule them for a specific day and time in the future. There are also other social media automation tools available for business owners. We even have our own at LunaSoft that we built on our platform for our own use which is now available for our clients to use as well. It allows us to monitor our social media engagements and also create and schedule all of our posts. 

With a social media management tool, you could potentially spend only one day a week on your social media creating and scheduling posts for the entire week. This will really free up all that time you need to actually run your business. This way all your social media is already taken care of and you don't need to worry about getting to a computer all day. 

To wrap it up, it's important that the research should only be your starting point. Even with utilizing the social media management tools out there, its important to first find what works for you and your customers. Monitor your own results and then tailor it to what will fit the best for what you are looking for. 



Posted in <a href="">Advertising/Marketing</a>, <a href="">Facebook</a>, <a href="">SEO</a>, <a href="">social media</a>, <a href="">Social Networking</a> | Post Comment

A World Lost and Found in Branding

I studied Art History while I was in school, and one thing that continued to come up in class discussions and in my own writing and research, was the issue of branding. We live in a world of brands to which we are exposed to on a daily basis. I bet if I asked you right now, you could name at least 10 brands off the top of your head. I can also assume that you could go on to describe their brand logo colors and maybe the jingle from advertisements. We live in a world of branding and there is no escaping it. Brands exist everywhere, and in every industry, including university art history discussions. Screen shot 2015-07-21 at 8.56.57 AM.png

Establishing and maintaining a consistent brand is not always an easy task, but it should be a major cornerstone to your business. Creating a brand goes much further than picking two colors in your logo. Although that step is important, creating a brand is more about creating a culture and overall feeling for your company and business strategies. This culture is how the public will perceive your company and that guarantee could eventually generate brand loyalty in the industry. People buy and interact with the brands that they trust and love. Which is why it is so crucial to establish your brand with the vision you have for it now and for the future.

I know here at Luna we take our brand very seriously. We never publish or put our name on anything that is not consistent with our brand image and standards. Our brand is a reflection of our culture and attitude and we want to make sure how we feel is also how the public perceives our business. 

What did you in your business, establish your brand? Leave a comment below with some tips for all our readers!

Posted in <a href="">Advertising/Marketing</a>, <a href="">Miscellaneous</a>, <a href="">opinion</a> | Post Comment

The Great Smartphone Debate

It could be the most heated debated rivalry of the century. It's a question that has caused passionate arguments across the world: Which is better, iOS or Android? You could walk into a room full of people and ask each one which is their favorite smartphone operating system, and the odds are pretty good that most would have a preference. Some would even be able to explain why one is better, despite having never really used the other.

iScreen shot 2015-07-15 at 8.47.26 AM.pngt's interesting that it appears that smartphone users are split right down the middle, when the Android operating system actually dominates the global market. As of this year, 78% of smart devices run the Android operating system, with iOS making up only 17%. With such a wide gap, one could make the argument that these two products aren't really competitors in the traditional sense at all. What these numbers more accurately show, is the market share of people who are more inclined to spend money on their brand new devices versus the people who are less inclined.

iOS users account for 23% of online sales, while Android users account for only 5%. As you can see, these sets of numbers outlining market share and the amount of money being spent on them are pretty reversed. This shows to some degree that Android devices are viewed by many as the natural replacement to their previous products that do not run such software. Have you found that you use barely any of your smartphone's features? Would you agree that many use their smartphones as the new basic phone? We'd like to hear your thoughts in a comment below!

Posted in <a href="">android</a>, <a href="">apps</a>, <a href="">internet</a>, <a href="">Inventions</a>, <a href="">iphone</a>, <a href="">mobile</a>, <a href="">technology</a> | Post Comment

Retail Stores Ease Website Fears

As a software specialist at Lunasoft and working at the Lunasoft retail store, I have had many anxious people come in inquiring about starting a new website.  A lot of them are nervous because they are not tech savvy and openly admit that they don't know how websites or the process of building one even works. But after spending just a few minutes in our retail store, almost everyone who comes in is reassured and ready to move forward with their project just because of what we emphasize with running a store front.

Legitimacy and Quality

Many are put to ease after first walking into the retail store because they realize that Lunasoft is an established brand with an eye for quality and the reputation to back it up. Quality and reassurance is so important with something like a website because it is your face online and this makes it a personal experience for our customers. Many of our store visitors have voiced concerns over people who have managed their website in the past, because they felt that they were unreliable and inaccessible. Therein lies the beauty of a retail store because you can come in at any time and speak with a person about whatever concerns you may have. We have made our business and support easily accessible and reliable with face to face customer service. 

Lunasoft Retail Store

The Personal Touch

Many times, I am posed with this hard-hitting question asked by a skeptical prospective customer, "Why should I go with you? What sets you apart from online web-builders like Wix or Weebly?" Among one of the first things I emphasize is the fact that they are in a retail store where they can get face to face support. They quickly agree, because they know how frustrating it can be to call the support for online web agencies and to deal with lots of different people before resolving one issue. This business concept that we have extablished with the opening our retail store goes a long way, just because face to face customer service makes your life and business that much easier. 

Have you had a nice experience visiting the Lunasoft retail store? If so, please share your thoughts in a comment below! If not, we invite you to visit us!

Posted in <a href="">Advertising/Marketing</a>, <a href="">organization</a>, <a href="">PR Public Relations</a> | Post Comment

Extending Your Android Phone's Battery Life


Take a look at this screenshot of the home screen on my Nexus 5 smartphone. Do you notice anything unusual? Besides the fact that I use instead of Yahoo Mail or Gmail, what is different about my smartphone is the fact that my LTE connection is turned off. I do this intentionally to preserve battery life.

I have found that leaving my internet connection on all the time burns through my battery life must faster compared to leaving it off by default and only turning it on when I need to use it.

The Gains

Prior to experimenting with this way of saving battery life, a charge would last me about a day, if that. Now, depending on usage, I regularly get well over a day per charge, but not quite two full days.

How To Quickly Toggle Internet Connectivity

Starting with Android 5.0, the Android platform no longer allows 3rd party apps to toggle internet activity due to security reasons. Gone are the days when you could simply download a widget that could quickly toggle internet connection with just one click. Now, the fastest way I have found requires 2 clicks. Simply add Settings to your homepage as a shortcut, and select Data Usage as the item to display. On my phone, this is what the new "widget" displays when clicked:


This screen enables me to not only quickly toggle internet connection, but also view where I am in my usage for the month. If you feel that your battery life is much less that what you think your phone is capable of, I highly recommend you consider looking into managing your smartphone's internet connection.

Posted in <a href="">android</a>, <a href="">apps</a>, <a href="">Google</a>, <a href="">mobile</a>, <a href="">technology</a> | Post Comment

Why You Should Offer Daily Deals on Your E-Commerce Website

Train Your Customers

daily-deals-ecommerce-software-boosts-sales.pngOffering daily deals on your e-commerce website helps your customers to see that you are a place where a bargain can be found. When visitors come across a site and get the feeling they won't ever get a good deal, they are less likely to ever return. Promoting the occasional sale may accomplish this, but the beauty of daily deals is that they create shopping habits: customers take advantage of a great deal and then keep coming back in search of more.

Boost Your Customer Base

There is nothing quite like a great deal to gain new customers and clear out inventory fast. Take for example what HTC did on Nov. 4, 2014. HTC is one of many Android device manufacturers that has been struggling in recent years, so they took advantage of an opportunity they had launching their Nexus 9 tablet.

Just one day after the product was launched, they ran a "hot deal" promotion where the tablet was 50% off, or down to $199 from $399. The promotion was incredibly successful, with HTC selling out of their inventory within the first hour. Although HTC offers deals on a daily basis, this particular sale proved one thing: HTC was able to turn themselves around and get their devices into the hands of countless new customers who otherwise would not have chosen HTC.

Take Advantage of Social Media

How do you think all of these new customers will be telling each other and spreading the word about the great daily deal on your website? Most likely through social media of course! Benefits include:

  • Your number of followers growing
  • More external sites linking to your content
  • Your website moving up the search engine results as a result

Urgency Drives Conversion

Daily deals in effect put you in control of your website sales. If your customers don't feel a sense of urgency, they are more likely to postpone purchasing a product, and this increases the odds they will forget to purchase or decide not to altogether. Generally, people don't want to miss out on a great deal, especially if it is on something they need.

Choosing The Right Daily Deals E-Commerce Website Software

There are a wide variety of daily deals website development options, ranging from the simple plugin to the more complex enterprise solutions. If you want to save yourself hassle and try a simple and elegant solution, consider using Lunasoft Daily Deals Software to draw more customers and boost sales.

Posted in <a href="">Advertising/Marketing</a>, <a href="">ecommerce</a>, <a href="">internet</a>, <a href="">SEO</a> | Post Comment


January 2020


rss RSS Feed