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2013

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Budgeting for SEO: 3 Secrets (Most) SEO Companies Won’t Tell You

Best Practice SEO
‘Humbling’ isn’t often a word you hear people associate with marketing, yet having worked in online marketing for the past few years has proved to be an extremely humbling experience. In the minds of many, SEO (aka Search Engine Optimization) is believed to be an exact science. Reality paints a picture showing SEO as being as much a science as meteorology. In other words, it’s predictable to a certain extent; however, there will always be those instances in which you find yourself caught in a d.... read more

Posted in Advertising/Marketing, blogs, branding, Content Writing, Design, Graphic Design, Online Marketing, Productivity, Professional Web Design, SEO, Utah Search Engine Optimization, web design | Post Comment

Mobile Savvy: 5 Key Points Small to Medium-Sized Businesses Can’t Afford to Ignore

Can I tell you a secret? I know you may feel (at least occasionally) that mobile devices have ruined your life (just a little bit.) I know sometimes you really, really wish the fad would just die already. I don't relish being the bearer of bad news, but the truth is, that shiny, overpriced, white thing that appears to be super-glued to the body of every teenager and the majority of adults under 50, isn't going away. Hard as it may be for some to hear, small business to medium-sized businesses n.... read more

Posted in Advertising/Marketing, apps, Design, Facebook, Facebook, internet, iphone, mobile, Online Marketing, SEO, social media, Social Networking, technology, Utah Search Engine Optimization, video | Post Comment

Maximum Exposure: when is the best time to post to Facebook?

Despite a number of experts offering advice to the contrary, there simply is not a one size fits all solution when it comes to the best day and/or time to engage with your FaceBook followers. So, are there any words of wisdom can I impart? Of course there are… I mean, this would be an extremely short (not to mention pointless!) sentence otherwise, right? So, how do you determine what’s best for your business? Well, let’s start with this… Forget knowing your audience —you must understand them. .... read more

Posted in apps, branding, Facebook, Facebook, iphone, mobile, Online Marketing, organization, Productivity, SEO, social media, Social Networking | Post Comment

Living Vycariously Is No Longer Limited to FaceBook & Twitter (or Instagram)

v(y)·car·i·ous (sic) vīˈkerēəs,vi-/ adjective 1. experienced in the imagination through the feelings or actions of another person. If you’ve ever dreamed of living vicariously through the experiences of your friends, you’ll be thrilled to know there’s a new app for that. In a social media world that is seemingly already over-crowded, Vycarious is now available for iOS users who wish to create and share their own experiences, or, as the name suggests, live vicariously through that 3-we.... read more

Posted in apps, iphone, mobile, news, social media, Social Networking, technology | Post Comment

For Real-Time Info On LAX Tragedy, Officials Direct the Public to... Twitter?

Today around 9:30 am Pacific Time, a shooter opened fire at Los Angeles International Airport, tragically killing a TSA agent and wounding several others. It goes without saying that the actions that took place at LAX are senseless and devastating. With rumors and speculation already hitting the social sphere, at 10:37, the following tweet was posted: For members of the social media community, the response from officials is something those in our industry are noting closely. Although the.... read more

Posted in apps, blogs, internet, iphone, mobile, news, social media, Social Networking, technology, viral | Post Comment

Digital Marketing Going In To 2014: 7 Must-Know Trends You Can’t Afford to Ignore

1. Creating a brand is synonymous with quality. In the early days of the Internet, it was easy to win the search engine war by spamming it to death, allowing you to gain the upper hand in your market. Those days are long gone. Going in to 2014, the future of business is dependent on delivering quality both in digital marketing and beyond. Anyone can create a company; not everyone has what it takes to create a brand. 2. Outbound marketing is no longer taboo. That is, if you do it well. The be.... read more

Posted in Advertising/Marketing, internet, mobile, Online Marketing, technology | Post Comment

Simple Tips to Aid In Attracting (and Converting) Mobile Consumers

With the explosion in the mobile market, the number of shoppers who opt for mobile devices to serve their shopping needs is only going up. Virtual market places such as Etsy report they are seeing as much as 45% of their site traffic arriving via mobile phones and tablets. Is your website or mobile device application ready for the future of the online consumer market? Check out our super star strategies for attracting and converting mobile shoppers. 1. (Mobile) Shop 'Til You Drop. Don’t wor.... read more

Posted in Advertising/Marketing, apps, Design, ecommerce, iphone, mobile, Online Marketing | Post Comment

What Small-Medium Sized Businesses Can Learn From the Less Than Stellar PR Moves of Mega Brands

When you think of PR, a lot of times you may find it synonymous with damage control. This should not be the case. A good PR strategy is an ongoing process that allows you to cultivate an nurture relationships with other entities and brands. Apple flounders following Jobs’ death. Photo: Tim Cook's Apple Announcement (by Justin Sullivan/Getty Images) Public relations have never been Apple’s strong suit. Make no mistake, Steve Jobs was a brilliant marketer, but marketing and public relations .... read more

Posted in Advertising/Marketing, blogs, Online Marketing, PR Public Relations, social media | Post Comment

6 Seconds of Video is the New 140 Characters of Text

I recently returned from Kentucky where I spent the 4th celebrating with my family. While hanging out with my brother, I was reintroduced to Twitter’s Vine app. I had put it in the back burner of my mind, but after watching some of my brothers posts, I realized what an amazing tool it can be for business marketing. If you haven’t heard of Vine, they describe themselves as a new tool “to see and share life in motion” with 6 second looped videos. My brother uses it to post videos of our family .... read more

Posted in apps, iphone, motion graphics, Online Marketing, Social Networking, technology, video | Post Comment | 1

Free $100 Adwords Coupon from LunaWebs

free $100 adwords coupon
Free $100 Adwords Coupon  Try these free $100 Adwords Codes, or fill out our request form below for more offers: CQP4V-MT9Q9-HHMY 66QGE-KRU9U-LQXW CNAL6-7P3FN-GR67 9Y69N-EVXCP-HT9Y 6FTGL-FNAPD-AWQG To request more codes, fill out this FORM Google has generously granted LunaWebs with multiple adwords coupons to get companies started with pay-per-click advertising. Feel free to use these codes and get your first adwords campaign up and running! Setting up a campaign can be a little di.... read more

Posted in Advertising/Marketing | Post Comment | 1

Spring Cleaning: 4 Simple Steps for a Clutter-Free Website

What's the one thing we all know about, have, and most likely use until our secret is out? A junk drawer. Sure, it holds plenty of necessary information, but if you have to sort through a mess every time you want to find it, eventually, most of us give up. The content of your website is no exception. If you want users to take in more or your content, you’re going to need a way to clean up the information. That’s where info-graphics come in. They’re the IKEA organizer of content. Spring clean.... read more

Posted in Advertising/Marketing, Content Writing, Design, Graphic Design, Online Marketing, organization, web design | Post Comment

Great Idea: Adobe Makes Popular Touch App Available for FREE (And It Kinda Rocks!)

Adobe Ideas, is a professional vector drawing Touch App for iOS. Following a sweet update, Illustrator's tablet-based app companion has been made available for FREE, courtesy of Adobe, for iPhone and iPad users. Sure, the former $10 price tag is essentially next to nothing in the world of Adobe software, but who doesn't love free stuff? So, what features can you expect in the latest version? Toolbar customization, allowing you to add your 'I-Can't-Live-Without-Them' brushes Capabilities to .... read more

Posted in apps, Design, Graphic Design, iphone, mobile | Post Comment

10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy. From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down... 10 Reasons Video is a Website Necessity 1. YouTube is ranked #2 in the search engine in-circle. Move over Yahoo! and Bing, You.... read more

Posted in Advertising/Marketing, Google, Online Marketing, social media, video, viral | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets

High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game. Spam Wars There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'. Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam .... read more

Posted in Advertising/Marketing, blogs, branding, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones, it's unsurprising that strong debate has erupted over corresponding mobile applications vs. mobile websites. As business owners determine how best to interact with existing clients, grow their business, and cultivate new relationships, many find themselves at a loss. 'What does my business really need?' they ask. 'Should we build a mobile website? Everyone says we need an app, right? We should do both just to be safe.' Before you proceed with any type of mobi.... read more

Posted in Advertising/Marketing, apps, ecommerce, Google, internet, iphone, mobile, technology | Post Comment

The Most Underestimated Small Business Resource

Every day, you may be losing one of the most valuable resources in your small business, and not even realize it.  That resource is... data. You may have customers walk in and out of your door, call on the phone, visit your website or interact with your business in a variety of ways.  Do you have a way of capturing the data of all of those people? Start with the basics... name, email, and phone number.  Invite them (both offline or online) to subscribe to your email list for.... read more

Posted in Advertising/Marketing, CMS, email | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped. Shared frustration Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI pers.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Alternative SEO: Revitalize Visibility for Your Business' LinkedIn Profile

Next up in our 'Alternative SEO' series, we'll tackle how to maximize your presence on one of the net's largest professional networks...  The Site: LinkedIn.com What it is: a virtual professional networking website, LinkedIn has become a must in today's corporate world. Thanks to a rapid increase in popularity, it's only becoming more difficult for businesses to get their profiles to be one of those that appear at the top of a page when searched on LinkedIn. As I mentioned in a previous .... read more

Posted in Advertising/Marketing, internet, Online Marketing, PR Public Relations, SEO, Social Networking | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads. First up: Yelp.com What it is: a website that allows users to post reviews of businesses in cities all over the world. Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet,.... read more

Posted in Advertising/Marketing, branding, internet, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

Tablet Computers: 3 Years Later

Apple's iPad has made tablet computers a must-have for the masses. What's not to like? They're slim, their portability is second to none, and so long as you've disabled Siri, they don't talk back. When it comes to their use in the work-place, I've been very interested to see how (or if) they would evolve in to a genuine productivity tool. Apple and Nordstrom have their sales associates charging credit cards, e-mailing receipts, and more thanks to the world of mobile. Physicians now have .... read more

Posted in apps, Inventions, iphone, mobile, Productivity, technology | Post Comment

4 Steps to Higher Website Conversion

Getting traffic to your website is a challenge. Once you've worked hard to get visitors to your site - you don't want to lose them because you haven't prepared your site for conversion. Here are a few steps to increase your conversion and capture those leads. 1.  First Impression Don't be fooled - content alone will not convert visitors into leads.  University research has shown that it takes less then 1 second for a visitor to create a first impression of a website.  They will.... read more

Posted in Advertising/Marketing, blogs, Online Marketing, Social Networking | Post Comment | 1

Untraditional Metrics: Navigating Social Media's ROI

Fact: business owners want to take advantage of the widely praised benefits of social media. Yet without easily tangible (aka fast) results, many also begin to struggle with the time and budget being allocated to engaging on a social network. Realistic ROI Unlike other aspects of a business, social media is a breed apart when it comes to traditional methods of measuring ROI. Can it be done? Yes and no. Realistically speaking, traditional methods do not work seamlessly with regards to social m.... read more

Posted in Advertising/Marketing, Online Marketing, PR Public Relations, social media, Social Networking, technology | Post Comment

The True Cost of Being #1: Reinforcing Best Practice

Maintaining a healthy perspective about a site's rank within search engines is often a challenge for many website owners. In an effort to be #1, many companies hire so-called 'experts' who excessively manipulate the code of a website with the hope of improving the site's rank. Does the code of your website really matter? Yes, the quality of your website's code matters a great deal! Although it may not directly impact your conversion, clean code does aid in... Overall performance of your web.... read more

Posted in Advertising/Marketing, Content Writing, CSS, html, internet, Online Marketing, SEO, web design | Post Comment

The True Cost of Being #1: Maintaining Perspective in a Rank Obsessed World

I want to be #1 on Google! If I had a dollar for every time a client or perspective client has said this to me over the past 3 years, I'd have purchased one of those private islands being advertised in Dubai. I hope you caught my humor, but here's the thing... I'm not really kidding. It's okay; you can admit it: you want your website to be number one on Google and every other search engine. I get it... If you've read some of my recent blogs, you may already be familiar with some recent SEO in.... read more

Posted in Advertising/Marketing, branding, Content Writing, Design, Graphic Design, internet, Online Marketing, SEO, web design | Post Comment

How To Expand Your Brand's Online Influence

For all the talk about successful online marketing and interacting with your potential client base, a common question on the minds of many business owners becomes how to gain a wider audience. Although we've covered many of the basics (engagement, consistent communication, etc...) there's a lot of information out there and implementing it may seem daunting. So, how does one become influential online? Not only do you need to be knowledgeable and passionate, you need commitment. Yes, commitment. .... read more

Posted in Advertising/Marketing, blogs, branding, links, Online Marketing, PR Public Relations, SEO, social media, Social Networking | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings. Social Media Meets SAAS (aka Software as a Service) In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found .... read more

Posted in Advertising/Marketing, apps, blogs, branding, Content Writing, Facebook, internet, iphone, Online Marketing, organization, PR Public Relations, SEO, social media, Social Networking, technology | Post Comment

Maximize the Twitter Presence of Your Small Business

While out to lunch with my 80 year old father last week, he informed me that he wanted my help setting up his Twitter account. As I tried to wrap my head around the utterly terrifying prospect that my father was likely to become my new #1 twitter fan, I gave him general information about the site, what it does, how it's used, etc... Needless to say, we had a very long lunch. In reality, there are many people like my dad who have heard of twitter, tweeting (aka 'sending a twit' in Dad-speak), an.... read more

Posted in Advertising/Marketing, blogs, branding, Content Writing, internet, iphone, Online Marketing, PR Public Relations, social media, Social Networking, viral | Post Comment

Pheed Feeding the Hunger for Social Media

Are you hungry for a social media platform that doesn't involve the words twit or face? If Apple's list of Top Free apps is any indication, the answer is a resounding, YES. New app kid on the block, Pheed, has jumped to Apple's #1 most downloaded social app, #5 overall. Pheeding the (Over) Crowded Social Net Pheed entered the social media sphere late last year to a lukewarm reception. After all, it's hard enough to keep up with Twitter, Facebook, Instagram, Tumblr, and now, Vine. It had all th.... read more

Posted in Advertising/Marketing, apps, internet, iphone, mobile, news, Online Marketing, social media, Social Networking, video | Post Comment

Avoiding Common Web Design Mistakes

Because the internet is not going away, your website is the best piece of marketing your business has With that being the case, it is absolutely critical that your company website be designed and executed in the right way. A common issue we've noticed over the years is that many business owners are extremely married to their idea of what, 'looks good'. Don't get me wrong, we want you to be happy with your site, however, a strong website will have the ability to reach your target audience, answe.... read more

Posted in Advertising/Marketing, branding, Design, internet, Online Marketing, web design, web projects | Post Comment

Online Marketing Tips for Small Business Budgets

Online marketing is challenging, even for the pros. As you've heard from any reputable advertising or marketing professional, there's no guarantee an elaborate campaign will produce the ROI one would hope. I mean, if you're on a tight budget as it is, it's no wonder that only marketing may feel next to impossible. Therefore a common gut reaction of many small business owners is to ignore online marketing in its entirety with the intent to 'revisit it at a later time.' Big mistake! While it cer.... read more

Posted in Advertising/Marketing, Online Marketing, SEO | Post Comment

Vine Means More Opportunity for Businesses (If You Know Where To Start!)

Social media is my well-documented addiction. Unsurprisingly, I'm currently pretty much obsessed with Twitter's new Vine app. While Vine had its share of early controversy, its popularity and fascination with six-second looping video is only continuing to grow. For business owners, Vine means one thing: opportunity. Golden Goose It may seem easy to write off, but business owners should ignore the potential marketing goldmine, Vine, can offer. Sure, many Vine videos involve cats, bad holiday sw.... read more

Posted in apps, blogs, branding, iphone, mobile, news, Online Marketing, social media, Social Networking, technology, video | Post Comment

Tweet Shop: American Express Unveils E-Commerce #HashTag

Offering discounts via social media has been done to death, making it only a matter of time until Twitter entered uh, e-commerce? Thanks to a new collaborative effort between the social media giant and credit card favorite, American Express, it's now possible to make a purchase via Tweet. Tweet Shop Yep, you read it correctly: tweet shop. You can purchase merchandise on Twitter using a special hashtag. The only requirements? An active American Express card A valid Twitter account that .... read more

Posted in Advertising/Marketing, ecommerce, internet, iphone, news, Online Marketing, social media, technology | Post Comment

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