Blog Categories

2013>

1 2 »

Budgeting for SEO: 3 Secrets (Most) SEO Companies Won’t Tell You

‘Humbling’ isn’t often a word you hear people associate with marketing, yet having worked in online marketing for the past few years has proved to be an extremely humbling experience.

In the minds of many, SEO (aka Search Engine Optimization) is believed to be an exact science. Reality paints a picture showing SEO as being as much a science as meteorology. In other words, it’s predictable to a certain extent; however, there will always be those instances in which you find yourself caught in a downpour while wearing your best suit. Regardless of having followed all available best practice, there will be instances in which your website will isn’t going to rank on the first page of a search engine.

Before you start spending money on an SEO package, take a few minutes to read through a short list of three secrets most SEO companies won’t tell you. If you’re committed to a healthy website and strong SEO, our short list of where to spend your money is the place to start.

1. Google AdWords Is Awesome & Worth the Money…

but only if you don’t cheap out. Chances are you or someone you know, (#askingforafriend anyone?) has blow a ton of money on AdWords. Here’s the thing… it isn’t because AdWords was a terrible tool, but rather that the person hired to oversee said AdWord Campaign was terrible at their job.

If we’re talking SEO and science, AdWords is one of the most scientific forms of online marketing resources available. A rock star online marketing manager will create a strategy that determines exactly who will be presented with your ads. Even in the event that you do not receive a direct lead, you will still be able to determine which keywords converted & later use those keywords in an organic SEO campaign.

2. A re-design should always come before SEO investment

For all the emphasis placed on content creation, it is a waste of money to create content on websites that are pitifully unattractive. The content itself may be fantastic, but if your website is cluttered, hard to follow, or just has a simply horrible design, visitors are going to turn around and go back the way in which they came.

Layout, fonts, and great code are important. When used improperly, search engines are unlikely to even attempt to crawl most of your content, which renders it useless. Are you dying to spending thousands of dollars per month for the privilege? Yeah, didn’t think so.

And finally, the Grand Rule of SEO:

3. Cheapskates Need Not Apply

Nope, it’s not a sales pitch. Here’s the thing: as a society that lives and dies by free-market capitalism, most online marketing companies will take your money, despite knowing you’re unlikely to see any results from their efforts.

That entry-level plan they suggested may seem affordable on the surface, but in reality, it’s a way for them to get every time they can until you ultimate cancel the service and they move on to their next client.

As mind-blowing as this will be to some visitors, truly killer SEO work is unlikely to cost less than one thousand dollars per month. If someone tells you otherwise, it’s time to research new companies. Cheaper is not better when it comes to SEO; it’s actually a massive waste. Stay tuned as we fill you in on the ‘Whys’ in another post.

This list was created based on my experiences working for a number of SEO companies where sucking money out of clients and having them cancel after six months was standard operating procedure. After six months, we would tell them we needed a larger budget in order to get results and when they inevitably canceled, we’d tell them ‘Sorry. Best of luck moving forward.’

We want your website to succeed and we want to help with your online marketing efforts, but we don’t want to waste your time or money. To discuss needs specific to your website, please contact our online marketing team directly.

Michael Kanner

Director of Business Development

e-Mail: mkanner@lunasoft.com

 

Best Practice SEO

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/graphic-design/">Graphic Design</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/productivity/">Productivity</a>, <a href="https://www.lunawebs.com/sample/category/professional-web-design/">Professional Web Design</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/utah-search-engine-optimization/">Utah Search Engine Optimization</a>, <a href="https://www.lunawebs.com/sample/category/web-design/">web design</a> | Post Comment

Mobile Savvy: 5 Key Points Small to Medium-Sized Businesses Can’t Afford to Ignore

Can I tell you a secret? I know you may feel (at least occasionally) that mobile devices have ruined your life (just a little bit.) I know sometimes you really, really wish the fad would just die already. I don't relish being the bearer of bad news, but the truth is, that shiny, overpriced, white thing that appears to be super-glued to the body of every teenager and the majority of adults under 50, isn't going away.

Hard as it may be for some to hear, small business to medium-sized businesses need to embrace mobile if they wish to stay competitive within the consumer market. As we near the beginning of 2014, here are 5 tips for taking your business to the mobile market.

Location, location, location

Unlike desktop users, mobile users are more likely to only perform local searches. In some cases they search only within their neighborhood, but others will search only within their own zip code.

In addition to optimizing mobile versions of your website text for your local neighborhood(s) and zip code(s), it’s critical to make sure that your information on Google Maps, FaceBook Business Pages, Yelp.com, and other popular popular geo-location sites is up to date with accurate contact information.

When it comes to pulling a map and/or directions, the easier you can make it for mobile users, the better.

Visuals are worth more than 1000 words

Short of reading an e-Book, mobile users are typically uninterested in anything text heavy. Pictures are great, but video is the way to a mobile user’s heart.

With that in mind, keep it simple. You don’t need long segments. In fact, length can hurt more than help. Focus on short (think 1 minute or less) segments that are tailored to your industry. Useful tips and hints, brief advice and more are all viable ideas.

Whiteboard animation videos are intriguing and quality whiteboard videos can be made for reasonable rates. Don’t say no; video in one area in which you definitely want to drive right in.

M isn’t doesn't only stand for Mobile —it’s also stands for Marriage

We live in a culture where our mobile devices are always with us. iPhone is the face on the pillow next to us in the morning. We say goodnight to Android after we’ve said goodnight to a romantic partner. As much as many say they want to escape, few of us can afford the costly divorce.

Rather than filing for separation, incorporating the 24/7 culture of mobile involvement is an important piece of any mobile marketing strategy. People can, do and will continue to access your mobile website, social media platforms, and any of your mobile apps at all times of the day, whether you’re at work or not. Keep it in mind and use it to your advantage.

Social butterfly says: ‘Just call me Queen Bee’

Mobile + social goes hand in hand. The majority FaceBook users connect via mobile device. Etsy has seen a 45% increase in users accessing the popular e-commerce engine via app. With this in mind, the more social you can be, the better.

It’s important to have a plan before diving in to the world of social media, but with that in mind, the more mobile-friendly you are, the greater your success with what is a rapidly growing user group.

Mobile promotions are the new black card.

Okay, not quite. Yet in all seriousness, offering special promotions and coupons specific to mobile users (think FourSquare…) is a great way to target this niche audience and encourage them to visit your business. Food trucks, boutiques, restaurants… mobile promotions or investing in mobile advertising, is the future.

So what’s the bottom line for small and medium sized businesses?

You can’t afford to ignore mobile users. Period. Larger companies and web-based start-ups brought us in to a mobile world. Each day that sees users becoming even more dependent on their mobile devices, means a day you’ve lost if you’ve held off on targeting this unique share of the market.

With mere weeks until we welcome 2014, now is the time to start planning your mobile marketing campaigns. Get a head start, make it your New Years Resolution… and remember, this won’t force you to give up cake! So... to prosperity and mobile in the new year? Cheers.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/facebook/">Facebook</a>, <a href="https://www.lunawebs.com/sample/category/facebook-2/">Facebook</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a>, <a href="https://www.lunawebs.com/sample/category/utah-search-engine-optimization/">Utah Search Engine Optimization</a>, <a href="https://www.lunawebs.com/sample/category/video/">video</a> | Post Comment

Maximum Exposure: when is the best time to post to Facebook?

Despite a number of experts offering advice to the contrary, there simply is not a one size fits all solution when it comes to the best day and/or time to engage with your FaceBook followers. So, are there any words of wisdom can I impart? Of course there are… I mean, this would be an extremely short (not to mention pointless!) sentence otherwise, right? So, how do you determine what’s best for your business? Well, let’s start with this…

Forget knowing your audience —you must understand them.

You may know your audience, but understanding your audience means you also know and understand their patterns and behaviors. What does their day typically involve? What type of schedule do they follow? Because the majority of posts on FaceBook will receive around half its reach in the first 30 minutes following its debut, these little intricacies are more important than you may think.

Who is your audience?

You may be surprised by the demographic that dominates your FaceBook friends list. Their gender and age range is easily accessible to you by simply opening your FaceBook insights and taking a peek at the ‘Likes’. It’s also worth your time to review location information. Why? Even if you know you have a large customer base in one state, you may be overlooking a large segment of people in differing time zone.

How do they spend their day?

If you have a large following of stay-at-home-moms, chances are their viewing habits will vary greatly from someone who is say, a Fortune 500 CEO.

Apply common sense.

Now you have additional information about your audience. Remember, the demographic on FaceBook may not match up with the one you’ve determined regularly visits your website itself. That’s okay. It simply means you need to tailor your posts to fit the correct demographic.

A Few Fun Facts About FaceBook & Mobile Devices:

  • A FaceBook user is more likely to access FaceBook via smartphone or mobile device as opposed to their desktop.  
  • About 80% of Smartphone users between the ages of 18—44 make it a priority to check their phone 1st thing in the morning.
  • An astounding 86% of smartphone users state they engage more with their phone around meal times, and while watching TV.
  • Time spent on a smartphone or mobile device during the week is nearly double when compared to the weekends.

WAIT!

Hold up. I know you’re anxious to put your newfound knowledge to the test, but here’s the thing… have you considered when you have the most competition? Even if users are on FaceBook, if you’re competing with a user’s other FaceBook friends and brands/celebs/or bands they follow, you’re still unlikely to develop as much engagement as you’d like.

Unfortunately, there is no foolproof method for developing social engagement, but rather a game of trail and error while trying to find a magic combo of when most of your FaceBook following is online, while simultaneously figuring out when they are subjected to fewest number of new posts.

What is the real secret to gaining maximum exposure on FaceBook?

  1. Know and understand your audience.
  2. Understand there is no such thing as a one-size solution, but rather what is right for your business. 

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/facebook/">Facebook</a>, <a href="https://www.lunawebs.com/sample/category/facebook-2/">Facebook</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/organization/">organization</a>, <a href="https://www.lunawebs.com/sample/category/productivity/">Productivity</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

Living Vycariously Is No Longer Limited to FaceBook & Twitter (or Instagram)

v(y)·car·i·ous (sic)

vīˈkerēəs,vi-/
adjective
1. experienced in the imagination through the feelings or actions of another person.

If you’ve ever dreamed of living vicariously through the experiences of your friends, you’ll be thrilled to know there’s a new app for that.

In a social media world that is seemingly already over-crowded, Vycarious is now available for iOS users who wish to create and share their own experiences, or, as the name suggests, live vicariously through that 3-week vacation of a friend.

More of the social media same? Well, yes & no.

What sets it apart from Twitter, Facebook, Instagram… and numerous other apps which offer virtually the same things? As Vycarious  CEO & co-founder, Rosalie Bartlett recently answered critics by musing that Vycarious  offers users one thing those other apps do not: organization.

‘With Twitter, it’s tiny snippets. They have broken it down in to moments; they’ve condensed it. But there’s no organization,’ Bartlett recently told Mashable.

How does Vycarious work?

Choose an experience.

Users begin by creating a description of the experience they wish to share. Naturally, the next question becomes, 'Such as?'

  • Shopping at Target? Okay.
  • A day in the office of the Luna team? Needs to happen.
  • A first date? Sure, but could anyone actually get away with this and have hope for a second?

Create some ambiance.

Choices, choices...

  • Upload a video or a photo as the main image.
  • Decide on a starting date and time.
  • And of course, #hashtag it (aka make it searchable).

Hit the ground running.

Let's get going! In order to document and create a well rounded user experience, you'll want to continue to upload photos, videos, etc… until your allocated time period runs out.

Worthy mention:

Although you will no longer be able to contribute to your posted experience after its set time has lapsed, your friends can continue to live Vycariously for as long as you keep it alive on the site.

Let us live Vycariously through you!

Simply put, the Luna team would love to get a look into the lives of our followers. Whether you want to share the experience of shopping at Rite Aid on Broadway & 5th in Downtown Los Angeles, to shopping at a Walmart in a small town in Texas, to a first date at a number of Salt Lake City locales, there’s few limits regarding what may be defined as an experience.

Let us live Vycariously by tweeting us or sending us your links via Facebook so we can get to you you better. Either way, we’d love to know what you think of the latest social network newcomer to enter the scene.

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/news/">news</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

For Real-Time Info On LAX Tragedy, Officials Direct the Public to... Twitter?

Today around 9:30 am Pacific Time, a shooter opened fire at Los Angeles International Airport, tragically killing a TSA agent and wounding several others. It goes without saying that the actions that took place at LAX are senseless and devastating. With rumors and speculation already hitting the social sphere, at 10:37, the following tweet was posted:

For members of the social media community, the response from officials is something those in our industry are noting closely.

Although they declined to identify the shooter at a press conference, they informed the public that the LAX Official Twitter account, @LAX_Official, would be their best source for getting the most ‘up to date information on both the shooting and the effects on inbound and outbound flights.’

Are there any uses of social media that have surprised you? What do you think about Twitter (or other social networks) doubling as news sources?

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/news/">news</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a>, <a href="https://www.lunawebs.com/sample/category/viral/">viral</a> | Post Comment

Digital Marketing Going In To 2014: 7 Must-Know Trends You Can’t Afford to Ignore

1. Creating a brand is synonymous with quality.

In the early days of the Internet, it was easy to win the search engine war by spamming it to death, allowing you to gain the upper hand in your market. Those days are long gone.

Going in to 2014, the future of business is dependent on delivering quality both in digital marketing and beyond. Anyone can create a company; not everyone has what it takes to create a brand.

2. Outbound marketing is no longer taboo.

That is, if you do it well. The best thing your company can do is to forgo traditional advertising in favor of generating unique, useful content. Great content adds value, and in the end, value is what consumers crave.

3. Value can come through despite the limitations of a medium.

Sure, Vine only gives you a few seconds to put together a video. Yes, you’re limited to 140 characters on Twitter, and to your annoyance, that content you shared on Snapchat will ultimately self-destruct.

Don’t look at it as problem. Instead, realize that these mediums enable you the luxury of endless creativity to create a moment that is memorable to your viewers. Unique, educational, funny… the only real limitations are those you impose.

4. Customer service trumps merely being on social media.

Social media marketing isn’t going anywhere, however, how you use it will change. A business grows with new customers, but when you’re thinking about marketing strategy, it’s the customers you already have that you’ll want to focus on. Let your clients know just how important they are and ultimately, action on their part translates to new clients and increased revenue.

5. Business intelligence trumps traditional advertising.

Technology growth has enabled us to place even more of an emphasis on efficiency, best practice, and measuring success. By creating marketing strategy that incorporates business savvy intelligence, you’re placing yourself in the position of being ready for the business world of the future.

6. Say hello to location-based marketing.

The technology has been around for a while (think Foursquare, Yelp, etc…) however, location-based marketing is still relatively new. By using location data and placing more of an emphasis on mobile marketing, the ability to interact with your customers in a way to which they’ll best respond translates to a win-win for both parties.

7. Partnering with experts, influencers and/or celebrities.

For small to medium sized businesses, reaching out and establishing connections with influencers translates to the ability to expand the reach of their audience. In turn, influencers and experts are able to do the same. Leveraging credibility and collaborating with other brands offers the potential to open doors you may not have previously considered.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

Simple Tips to Aid In Attracting (and Converting) Mobile Consumers

With the explosion in the mobile market, the number of shoppers who opt for mobile devices to serve their shopping needs is only going up. Virtual market places such as Etsy report they are seeing as much as 45% of their site traffic arriving via mobile phones and tablets.

Is your website or mobile device application ready for the future of the online consumer market? Check out our super star strategies for attracting and converting mobile shoppers.

1. (Mobile) Shop 'Til You Drop.

Don’t worry; no money need change hands for this part. We’re merely encouraging you to put yourself in the shoes of your customers. Take a look at how your e-commerce store and website stacks up compared to others.

  • What do you like about your go-to mobile e-commerce website?
  • Are there parts you find difficult to navigate?
  • Is it cluttered or clean?

Chances are you’ll begin to see commonalities in mobile market places that receive praise and positive word-of-mouth reviews.

2. Tighten and tailor.

No, not clothes. Think writing.

  • Use short, succinct titles offering only pertinent information.
  • Resist the urge to give too much information.

Research has shown that when it comes to browsing the web, readers skim for key words. TMI is well... too much.

3. Invest in an information bank. 

Analytics/website statistics software, such as Luna’s ‘Lunalytics’ platform are a great way to gain in-depth knowledge about the patterns of your web traffic. By adding Lunalytics to your monthly Luna Subscription, you will be able to gain valuable insight in to the patterns of those who visit your website.

Have you ever wondered...

  • Which are the busiest day(s) of the week for your website?
  • The time of day that sees the most traffic? 
  • The types of blog posts and content that garner the most attention?

I've only listed three things and with those alone, the marketers out there can already see how this type of information can be priceless in planning how best to reach potential clients.

4. Focus on fierce photography.

High quality photography is a important for desktop websites, but when it comes to mobile, high quality photographs vs. a lack thereof are often key to success within the mobile consumer market.

Despite the fact that screen size and thus, ratio will vary depending on a user’s device of choice, high quality images are critical. If you are unsure about how to obtain high quality photographs, contact the Luna team for photography and online marketing help today. 

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/ecommerce/">ecommerce</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a> | Post Comment

What Small-Medium Sized Businesses Can Learn From the Less Than Stellar PR Moves of Mega Brands

When you think of PR, a lot of times you may find it synonymous with damage control. This should not be the case. A good PR strategy is an ongoing process that allows you to cultivate an nurture relationships with other entities and brands.

Apple flounders following Jobs’ death.

Photo: Tim Cook's Apple Announcement (by Justin Sullivan/Getty Images)

Public relations have never been Apple’s strong suit.

Make no mistake, Steve Jobs was a brilliant marketer, but marketing and public relations do not necessarily go hand in hand. By pretty much all accounts, Jobs was secretive, arrogant, manipulative, and to put it a bit too nicely, a serious control freak. Following Mr. Jobs’ passing in 2011, it seemed reasonable to believe Apple could become more accessible under the reign of the more approachable (and let’s face it, likeable) Tim Cook.

Well… Or not.

As Apple moves from the Jobs' era to a future that is, for all intents and purposes, unclear in terms of brand identity, Apple would be smart to focus on one thing: PR.

Your image is most important asset and greatest liability.

Steve Jobs was brilliant, or at least arrogant enough to believe that he didn’t have to play nice with the media, competitors, or his own employees. He believed Apple’s image would flourish on its own merit. For a time, he was right. Or perhaps he was simply lucky.

For better or worse, Tim Cook does not possess the same level arrogance, or marketing genius as his predecessor. He is a brilliant CEO, but inevitably, every move he makes will be compared, scrutinized and questioned because at the end of the day, he isn't Steve.

With that in mind, Tim Cook can't (or shouldn't) go through his day ignoring what’s said about Apple within the tech world and in the market. By keeping an ear open, your company can absorb what’s being said and ultimately use that information to influence conversation. How many Mac/iPhone/Apple rumors have we read that imply Apple's next device will do everything from print money, transform in to a jet, and fly us off to a private island? In other words, it's easy to let rumors eclipse what's really around the corner.

A smart company is concerned about its public image. Unlike Apple, it will never let wild speculation of journalists, analysts or bloggers go so far off track that it sets unrealistic expectations.

Paula Deen’s Foreseeable Fallout

Paula Deen was known for three things: big hair, butter, and a big mouth. Unfortunately, the big mouth got her in trouble. By now you know the story. If not, a quick Google search will fill you in.

The bottom line is this: when it comes to damage control, stick to a plan.

Waiting until a crisis happens and then rushing to make an apology, release statements, and generally appease your audience will backfire miserably. By releasing not just one, but two ill-fated, never mind ill-timed, apologies via her YouTube channel as soon as rumblings of trouble surfaced, Paula Deen all but sealed the demise of her brand.

It’s important to take the time to develop a crisis management plan before anything goes wrong. No one likes to think about the worst-case scenario, but when something happens, you’ll be glad you did.

Play nice with the media and/or bloggers.

Getting Steve Jobs to do an interview was next to impossible. Tim Cook? Same deal.

For small-medium sized businesses, it often isn’t a matter of doing wide scale press, however, you would be surprised by the influence of bloggers within your industry. Not only should you be open to potentially seeking them out, forming a good relationship can help with generating a positive look at your company without waiting on word of mouth referrals.

If something negative is being said, your followers on various social media platforms are often going to be your biggest ally in quickly coming to your aid in defense.

In need of guidance in creating your own social media strategy? Contact a Luna team member now; we're excited to help.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a> | Post Comment

6 Seconds of Video is the New 140 Characters of Text

I recently returned from Kentucky where I spent the 4th celebrating with my family. While hanging out with my brother, I was reintroduced to Twitter’s Vine app. I had put it in the back burner of my mind, but after watching some of my brothers posts, I realized what an amazing tool it can be for business marketing.

If you haven’t heard of Vine, they describe themselves as a new tool “to see and share life in motion” with 6 second looped videos. My brother uses it to post videos of our family celebrating America with lacrosse sticks, bikes and pinatas. But it can be used by businesses to creatively market themselves to a wide audience. Here are my top 6 ways to use Vine as a business:

1. Product or Service Demonstration
Did you just create the most mouth-watering buffalo burger ever grilled and plated? Make a short film showing how it’s made and why it’s delicious. Entice customers and clients with a teaser video of your latest product or service.

2. Interviews with employees or testimonials
Put a face, voice, and personality with that staff member bio. Introduce clients to your team with videos of employees demonstrating their expertise. Film satisfied customers and create a testimonial post.

3. Promotions
What’s on sale today? Create a video of the sale items and entice customers to come in and see what else you have to offer.

4. Share News
Your company got mentioned in a business magazine. Make a video showcasing awards and recognitions to share the latest company news with clients. Just moved to a new office space? Showcase the new company pad with a video tour.

5. Educate
If you get asked the same questions by clients frequently, create a short video with an answer. Show users how to access that feature or who to contact for more information. A visual answer can go a long way in helping confused customers understand your product.

6. Be Your Brand
Vine is a great tool to tell the world what your business is all about. Are you a fun-loving social media startup? Create a video of the fierce competition at the company volleyball tournament. Even if you are a straight-laced banker, you can humanize your business by showing your involvement in community non-profits.

So start thinking in 6 minute increments and get on Vine. With creativity and a smartphone you can create compelling videos that show the world what your business can offer.

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/motion-graphics/">motion graphics</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a>, <a href="https://www.lunawebs.com/sample/category/video/">video</a> | Post Comment | 1

Free $100 Adwords Coupon from LunaWebs


free $100 adwords couponFree $100 Adwords Coupon
 

Try these free $100 Adwords Codes, or fill out our request form below for more offers:

CQP4V-MT9Q9-HHMY

66QGE-KRU9U-LQXW

CNAL6-7P3FN-GR67

9Y69N-EVXCP-HT9Y

6FTGL-FNAPD-AWQG

To request more codes, fill out this FORM

Google has generously granted LunaWebs with multiple adwords coupons to get companies started with pay-per-click advertising. Feel free to use these codes and get your first adwords campaign up and running! Setting up a campaign can be a little difficult at first, so if you have any questions about getting it started, and where to allot your budget to get the best ROI from specified keywords and ad text, give us a call and we can put you in touch with one of our in-house certified Google Adwords experts. 

Remember, these codes are used for a free $100 to Google Adwords after you spend $25. Make sure you get the maximum benefit of these free $100 adwords coupon codes and call us today.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a> | Post Comment | 1

Spring Cleaning: 4 Simple Steps for a Clutter-Free Website

What's the one thing we all know about, have, and most likely use until our secret is out? A junk drawer.

Sure, it holds plenty of necessary information, but if you have to sort through a mess every time you want to find it, eventually, most of us give up. The content of your website is no exception. If you want users to take in more or your content, you’re going to need a way to clean up the information. That’s where info-graphics come in. They’re the IKEA organizer of content.

Spring clean your website with these 4 steps to cleaner, clearer content...

(And if you're really ambitious, we'd love to see what you can do with our kitchens... this applies to junk drawers everywhere.)



1. Expel the irrelevant.

When creating an infographic, you first need to get rid of the “filler” sentences and anything that doesn’t apply directly to your main point. Weed out the dried up pens, used tissues, and stale candy ‘till you’re left with the stuff that really matters.

2. Secure the most important pieces.

This is the good stuff: the working batteries, pristine sharpies, and engaging statistics. Figure out what message you really want your readers to walk away with, and what parts of your content most strongly support it. These are things like the following 'bet you didn't know' statements such as:




3. Arrangement is everything.

Create a hierarchy of what is important, what will grab the readers attention from the start, what will engage them further, and what you want them to leave with. Each part should be intriguing and present the material in a new, unique or interesting way.

4. Sigh with relief; bask in glow of contentment.

When you post a thoughtful infographic on your website/blog/FaceBook you can breathe easy that your readers will take away more information than they would a typical text post. As the writer you can leave the kitchen knowing that you provided your readers with pertinent information presented in a clear, concise, and compelling way.

 

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/graphic-design/">Graphic Design</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/organization/">organization</a>, <a href="https://www.lunawebs.com/sample/category/web-design/">web design</a> | Post Comment

Great Idea: Adobe Makes Popular Touch App Available for FREE (And It Kinda Rocks!)

Adobe Ideas, is a professional vector drawing Touch App for iOS. Following a sweet update, Illustrator's tablet-based app companion has been made available for FREE, courtesy of Adobe, for iPhone and iPad users. Sure, the former $10 price tag is essentially next to nothing in the world of Adobe software, but who doesn't love free stuff?

So, what features can you expect in the latest version?

  • Toolbar customization, allowing you to add your 'I-Can't-Live-Without-Them' brushes
  • Capabilities to assist you in drawing with more accuracy & precision
  • Social media sharing for seamless (or shameless!) self-promotion on FaceBook and Twitter
  • Your color themes can be synced with Kuler.

And finally...

  • If you're a Creative Cloud member, no worries —syncing Ideas between your iPad, iPhone and the iWhatever Computer of your choice, is a snap.

That's great, but I'm not a designer... I'm a business owner...

And that's not a problem.

Part of what makes Ideas a fun must-download is that while it is meant for professional designers, it has color tools and abilities that not only make it a fun 'toy', you never know what you may create by accident. Plus...

Adobe's upcoming companion app, great for artists and businesses

Adobe Kuler will also be soon to make its iPhone debut and even better, it has the potential to benefit small businesses. Users will be able to take a photo and capture colors from street art, a garden, or anything else in their day-to-day worlds, and create a color theme in seconds.

So what are you waiting for? Pop over to the app store, download Adobe Ideas and play away. For those who love to over share, now is the time to indulge on social media and use those newly added sharing features. I personally can't wait to see them, so be sure to connect with us on Twitter at @lunawebs and show me what you create.

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/graphic-design/">Graphic Design</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a> | Post Comment

10 Reasons You Need Video on Your Website

There was a time when video on your website was considered a luxury. For better or worse, times have changed. Video is no longer negotiable but rather a vital piece of content strategy.

From aiding to boost your search engine ranking to portraying your business in a humanizing light, business owners cannot afford to ignore the power of video. Let's break it down...

10 Reasons Video is a Website Necessity

1. YouTube is ranked #2 in the search engine in-circle.

Move over Yahoo! and Bing, YouTube is taking over. Why? When searching for answers, ideas, advice, and more, users are drawn to the old adage: show, don't tell.

2. Video ranks well in search engines; it's even shown towards the top of Google's search results. 

Putting aside the fact that Google basically has to love YouTube (they own it!) they also love YouTube because video in itself is a popular search result with users.

3. Video is the perfect way to tell a story. 

Never under estimate the power of a good story; people love them. It's empowering to be able to present your story, your business, and service offerings in your own words.

More than that, it allows you to engage with perspective clients without having met them; even the best text is unable to re-create the unique connection video can provide. 

4. Video is the content that tends to go viral. 

You don't have to be a social media expert to be familiar with the aftermath of a web video gone viral. Great video is far more likely to be shared than any other form of online content.

5. People are unwilling to read, but they will watch video.

For whatever reason, people have little interest in reading web content. Would it surprise you to learn that those same people have almost no problem watching it? Given the choice between taking 2 minutes of reading or 2 minutes of watching a video, the majority of web users will choose video every time. It doesn't matter if the information is exactly the same; video wins, hands down.

6. Video humanizes your business. 

Video is your greatest asset when it comes to effectively communicating personality. The addition of video to your website makes viewers believe they know you, despite the fact that you've never met. Even better, it's this belief that creates investment in a product or brand.

7. Video makes it easy to show, not tell.

A video allows you to convey a message about product or service using a popular medium, and in a way that keeps everything as simple as possible for those who are new to your offerings or industry.

8. Most of your competitors are NOT using video (yet). 

Thanks to the prevailing belief that professionally produced video content is synonymous with a high price tag, you're likely to find that many of your competitors are avoiding video all together.

If that's what held you back, don't keep putting it off! Affordable, professional video production services are typically less expensive than many business owners seem to believe. Best of all, taking advantage now will offer you the competitive edge.

9. Video is a great way to deliver your “elevator pitch”. 

Instead of sending people to your website and allowing them to wander around aimlessly in an attempt to learn about you and your business, video offers you the ability to sell yourself in 30 seconds. Simply put, most visitors want to know how you can make their lives better... so don't tell them —show them.

10. Video has been shown to be up to 10 times more effective than text alone. 

People associate video with entertainment, thus making it far easier to get them to watch than it will be to get them to read. Armed with this knowledge, as well as the fact that the popularity of interactive multi-media will only continue to grow, now is the time to use it to your advantage.

Lights. Camera. Action.

Now that you have the knowledge, you now possess the power to wield it in your favor. Remember, not only are corporate promo videos a quality addition to your website, a variety of production options allow them to remain easily affordable for even small business budgets.

If you're serious about maintaining a healthy website, high quality video is an integral component. So, what are you waiting for? It's time to get started!

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/google/">Google</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/video/">video</a>, <a href="https://www.lunawebs.com/sample/category/viral/">viral</a> | Post Comment

Exposed: An Insider's Guide to Twitter's Dirty Little Secrets




High social media engagement is one of the greatest public assets to any business or brand. As with any other valuable commodity, the passion (or all out war) of being #1 can be and often is a dirty game.


Spam Wars

There's the one that comes in a can, put there by a guy, in a factory in well... I'm not totally sure. The other is... shockingly similar to mass-produced 'meat'.

Unlike the oh-so-popular spam e-mails or ads encouraging us to 'click to buy cheap pharmaceuticals', social media spam is in a league of its own. What would you say if I told you that nearly 7 million of Justin Bieber's 37 Million followers are fake? More than that, around 9 million more are inactive.

According to Tristan Louis, a contributor for Forbes' Tech News division, spam is becoming an increasingly troublesome problem. In a recent article about this rapidly growing trend, he came up with what he believes to be an accurate representation as to just how many legitimate followers some of the most popular Tweeps actually have.

I've taken a few screen shots just to give you a clear picture...

 

Are you surprised? I was.

How the number of active Twitter followers are relevant for small businesses...

Keep in mind that Twitter is now allowing all businesses to directly advertise on Twitter. While there's no denying Twitter is a very powerful advertising tool, for small business owners in particular, it's an important piece of the puzzle when determining whether paid advertisements are cost effective.

Remember, if you have worked hard to cultivate 200 followers who are genuinely interested in your information, products, and services, those people, although smaller in number, is far more likely to be of value than those who may find you via a promoted tweet.

I'll keep you my dirty little secret...

Well kind of. It's no secret that everything is for sale. What most outside of the industry don't know is that Twitter followers are no exception. Celebrities and luxury brands including, Louis Vuitton, Mercedes-Benz, and multiple politicians (okay, that last one isn't at all surprising to me...) have been outed by two Italian security researchers as being big spenders in the market of fake followers.

Last year, former US Presidential wanna-be, Mitt Romney, came under fire for the practice after his Twitter account suddenly acquired nearly 120,000 new followers in a single day. There are multiple factors as to how you can be fairly certain that someone is buying followers, however, the biggest tip-off is atypical behavior, such as gaining a large number of followers, only to have the number drop just as drastically the following month. Looks like the secret's out?

What the purchasing of Twitter followers means for your business...

Simply put, don't engage in this practice. In all likelihood, purchasing followers has a greater chance of hurting your professional brand/ business reputation than it does of helping it.

How?

  • It's a waste of time

  • It's a waste of money

  • You end up with followers who have absolutely no need for your product

  • You end up with followers who are not real people at all

  • You run a the very real risk of fallout/backlash if someone notices your overnight increase

  • Lack of trust from current followers, or worse, current clients...

Twitter remains a viable & strong marketing platform...

Well, so long as you do it properly.

For a fraction of the cost, you can have an in-office tweeter, or you can also hire a firm who will manage your account. The right social media person will engage with followers, while promoting relevant industry content so that you are targeting people who are most likely to be interested in your product or service.

Tempting as that numbers game may be, try to ignore. Remember, quality followers and community members should be your focus. That's the piece of the puzzle most likely to be of benefit to small, local businesses.

3 rules of Twitter for Small Businesses

  1. Be personal.

  2. Be engaging.

  3. Be a part of a community.

They are worth their weight in gold.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

Mobile Apps, Mobile Sites or Both, The Debate

With the advent of smart phones, it's unsurprising that strong debate has erupted over corresponding mobile applications vs. mobile websites. As business owners determine how best to interact with existing clients, grow their business, and cultivate new relationships, many find themselves at a loss.

'What does my business really need?' they ask. 'Should we build a mobile website? Everyone says we need an app, right? We should do both just to be safe.'

Before you proceed with any type of mobile development, familiarize yourself with a few rules of thumb to help you evaluate what's really in the best interest of your business.

Mobile Applications vs. Mobile Websites

1. Is the mobile application the product itself?

If you are building a new product or service and they way in which a customer will access the product is via the mobile application then a mobile site will most likely not meet your needs.

Example: Gaming applications.

It is far easier to build a mobile gaming app, compared to building a mobile website packed with the same features and functionality needed for the site to operate as intended for gaming. Uber online game developer, Zygna Inc. would have had a difficult time building all of their mobile application games as mobile sites. Farm-ville and Words with Friends are much more enjoyable (not to mention less buggy!) as mobile applications. 

2. Are you repackaging existing information available on your current website? 

If you are simply repackaging the same information that's already available on your current website, a mobile application may not be the right move. Why? A mobile website typically allows you the ability to offer a mobile version of your website, while taking advantage of your existing database, content and infrastructure.

Important to Consider: the experience of your user.

Smart phone users have numerous apps to maintain. It is annoying to users to download a new mobile application only to find that the same information could be (and is!) available more instantaneously and seamlessly via a mobile site. 

And finally you need to ask yourself...

3. Do I have the resources to maintain a mobile application? 

Mobile applications are not a 'one and done' deal. Whether you are building a mobile application for iOS, Android, or Windows, all will require ongoing monitoring and maintenance to ensure interoperability within their respective operating systems, to keep the mobile application listed on the app store or the marketplace, and to release updates when and if they are needed. 

Remember: mobile apps mean commitment is non-negotiable.

Websites and related applications are an investment.

There are many more considerations when deciding whether or not you want to build a mobile app or a mobile website. Choose carefully! Once you have selected your path it is difficult to abandon your investment. The world of mobile is still relatively in its infancy, making it impossible to predict what your needs may be a year or two down the road.

By doing your research and understanding the differences between mobile websites and mobile apps, you will be better prepared to determine the best solution for your business. 

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/ecommerce/">ecommerce</a>, <a href="https://www.lunawebs.com/sample/category/google/">Google</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

The Most Underestimated Small Business Resource

Every day, you may be losing one of the most valuable resources in your small business, and not even realize it.  That resource is... data.

You may have customers walk in and out of your door, call on the phone, visit your website or interact with your business in a variety of ways.  Do you have a way of capturing the data of all of those people?

Start with the basics... name, email, and phone number.  Invite them (both offline or online) to subscribe to your email list for tips, advice, special offers, etc.

You may have seen many restaurants or fast food places that have those fish bowls to drop your business card in and enter to win a free meal.  I have dropped my business card into dozens of those things, but then... nothing.  No phone call, no email.  I don't mean that I never win -- but think about it -- they have my name, phone, email... VALUABLE DATA... and they are doing nothing with it!  How hard would it be to have someone enter that information and send me an email saying:

"John, we're sorry you didn't win the free meal, but to thank you for coming in we'd like to offer you $1 off a combo next time you come in.  Print out this email and we'll see you soon!"?

With my 20 years of marketing experience, I have seen businesses of all types and sizes go through massive campaigns to try to attract new business, while overlooking the people who have already been through the front door (or their website).

I am amazed when I go to a networking event or a business expo and give away dozens of my business cards -- and maybe receive a phone call or an email from less than 5% of them.

Every business should have a CRM (Customer Relationship Management) tool that gives them a place to capture the information you are receiving.  The easiest (and cheapest) way to communicate with your audience is through email, so you should also have a good bulk email solution available to you as well.

Before you run any marketing or advertising campaign or event - it is absolutely vital that you have a way to capture and harness the valuable data of your customers and prospective customers.  Doing so will pay off immensely as you are able to market more directly when you utilize the valuable resource of data!

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/cms/">CMS</a>, <a href="https://www.lunawebs.com/sample/category/email/">email</a> | Post Comment

Small Business In Action: How to Navigate Common Social Media Frustrations

Social media marketing has quickly become a priority for many entrepreneurs and small businesses, and its appeal is only continuing to grow. Unfortunately, many business owners become increasingly frustrated by the fact that although they have increased the amount of time they spend on various social media websites, they aren't seeing the return they'd hoped.

Shared frustration

Their complaint is not uncommon. Although we've touched on the topic of maintaining a realistic social media ROI perspective, explaining that traditional sales funnel metrics simply don't work, we'd like to take a few minutes to discuss some of your biggest concerns and more importantly, how to conquer them.

Calculating social media ROI

Perhaps unsurprisingly, a recent survey by Manta, an online small business community, showed that 61% of the small business owners who participated do not believe they've seen an ROI from any company social media activity.

Numerous shades of grey

Problem: social media ROI isn't an exact science.

Determining which social media site or search engine is producing the majority of your web traffic is a non-issue. The trouble comes because you ultimately cannot measure the invisible impact it has on your business. Most notably, this includes increasing your credibility, increasing your visibility, and potentially generating referrals you'll never be able to track. As we've all heard (or said) numerous times... 'It's complicated...'

Solution: Look at social media with an open mind and a broader point of view.

Increasing sales is probably one of the worst goals you can set up front because as I've stated before, social media is now used as a business tool, but it was not developed as such. With that in mind, determine what you hope to achieve by being active in social media.

A few ideas include:

  • Driving awareness to a specific product/service
  • Generate leads by offering helpful content and becoming a leader in your industry
  • Personally engage with potential and/or current clients to aid in establishing a presence

There are a variety of analytics tools available, include free versions from Google Analytics and Bitly.com. Professional software tools as well as having a firm professionally manage your social media account(s) are also options to consider... and often times, it's less expensive than you may think!

Problem: social media posts are sporadic and rarely up to date.

Per the Manta survey mentioned above, it was also disclosed that most small businesses find it difficult to maintain, in order:

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Pinterest

Simply put, social media management is a full time job in itself. For many small businesses, time and resources don't allow for consistent, regular updates.

Solution: Create a generalized calendar for yourself.

The calendar should span between 3-6 months, and include a variety of topics & expertise that you would like to cover. Think about the seasons and holidays that will fall in to your time frame in order to keep things relevant. Map out a rough plan, and consider checking out applications that will let you schedule the posting of messages. More advanced software solutions are another alternative that can help by allowing you to draft one message, but post it to multiple social media sites at once.

And finally... but once again...

Consider bringing in a professional.

The consistency of even a couple tweets (or Facebook posts) per week strengthens your credibility as a business, while remaining affordable and on-topic.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

Alternative SEO: Revitalize Visibility for Your Business' LinkedIn Profile

Next up in our 'Alternative SEO' series, we'll tackle how to maximize your presence on one of the net's largest professional networks... 

The Site: LinkedIn.com

What it is: a virtual professional networking website, LinkedIn has become a must in today's corporate world.

Thanks to a rapid increase in popularity, it's only becoming more difficult for businesses to get their profiles to be one of those that appear at the top of a page when searched on LinkedIn. As I mentioned in a previous post about increasing a business' search rank on Yelp.com, LinkedIn also has an algorithm that determines the priority of one profile vs. another.

Making the most of LinkedIn

In order to take advantage of the networking goldmine that LinkedIn provides, you need to commit to cultivating a strong ranking via LinkedIn's internal search engine. Here are a few tips to help maximize your LinkedIn exposure.

Tip #1: Complete your profile.

First off, make sure your profile is complete. If you aren't sure, use LinkedIn's built-in tracker —this neat little tool will show what you have completed, as well as alert you to the areas that require more information.

Next thing to know: as with Yelp, a completed company profile will give you an edge on LinkedIn when compared to a business that's yet to fill in all of their information. An added benefit is that by filling out your profile in its entirety, LinkedIn will also have additional information by which they can identify search-related keywords.

Tip #2: Keep keywords relevant.

Think about how you search for people or businesses on LinkedIn. What types of words do you use? Take your answer and keep it in mind when writing your profile to include relevant keywords. Remember, this is how you'll up your chances of allowing a potential client to find you.

Luna example: the chances that someone in need of web design will search for "salt lake city website design firms", when using LinkedIn is generally unlikely. More appropriate? Web design Utah. Software development Utah. Utah graphic design... you get the idea.  

Tip #3: Join LinkedIn Groups

By participating in LinkedIn Groups, you increase your chances of expanding the size of your network. So how do you determine which group you should join? Look at popular keywords within your industry and run a search on LinkedIn using those. Additionally, look at the groups others in your current network are involved with.

Keep in mind that after you become part of a group, you need to be active! Joining is easy, however, if you're inactive, you aren't doing yourself (or your LinkedIn search rank!) any favors.

Tip #4: Expand your network.

Size matters when it comes to your LinkedIn network. More than that, LinkedIn also ops to show results that have a connection with a user, direct relationship or not.

Try connecting with previous coworkers, supervisors, clients with whom you've maintained a positive relationship, even friends in similar industries. Additionally, this can help you in discovering various groups as mentioned above. There's no better way to establish new contacts than by reaching out to those whose professional backgrounds and interests are similar to your own.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

Alternative SEO: Establishing A Business Presence on Yelp.com

When it comes to their business and search engine ranking, most business owners have one word in mind: Google. Although Google has its place, it's equally important not to discount the numerous alternative sites that can help you cultivate new leads.

First up: Yelp.com

What it is: a website that allows users to post reviews of businesses in cities all over the world.

Many business owners either love or seriously love to hate Yelp.com. The controversies are well documented across the internet, but frankly, those are irrelevant for the purpose of this article. Why? Yelp is widely used, respected, and trusted among consumers.

Making the most of Yelp

Love it or hate it, small business owners in particular cannot afford to ignore the yelp community. By learning about the ranking system used by Yelp, as well as a few additional factors, small businesses owner can begin to help their business achieve a strong ranking in the community's internal search results.

Tip #1: Fill out your profile in its entirety.

The more information you provide the better. Unlike a personal page, Yelp for Business Owners is asking for information that is likely already available on your website, making it easy to gather and fill out. Because Yelp's internal algorithm values those businesses that provide the most information, it's certainly worth the extra 5 minutes it takes to fill in your company info.

Tip #2: Ask your customers for reviews.

There is nothing wrong with asking your customers to take a few minutes to share their thoughts/experience on your company's Yelp profile. With that in mind, never, ever agree to pay someone for a positive review, nor should you agree to trade reviews with another company. It goes against the terms of service and in the end, may hurt your business far more than help.

Tip #3: Be responsive...

Yelp gives business owners the ability to respond to reviews and it is a tool of which you should take advantage. Not only does responding show that you care about what people have to say, it also shows Yelp that you actively manage your company's page.

Tip #3.2: ...but don't use a canned reply.

Canned verbiage makes you appear insincere. If you're going to respond to a review, take a couple minutes to leave a customized response to the person who took the time to write a review for you.

Tip #4: Consider utilizing Yelp's 'Deals' feature.

Chances are you're familiar with Groupon; this is the same premise. You offer a deal or discount and in turn, Yelp will promote your profile to a wider audience. Although there is not a fee to create a deal, Yelp does retain a percentage of the profit you make from the promotion.

Tip #5: A Yelp Deal is not necessary to up search rank.

Don't feel pressured to utilize the 'Deal' feature if you don't have one that is conducive to your business model or industry. By taking the time to learn more about Yelp and encouraging your customers to leave feedback, there is a good chance that you'll organically help your company climb the ranks of Yelp's search results.

Need help with the set up of your business' Yelp page? Contact one of our social media experts for a free quote.

Image credit: graphics courtesy of DryIcons.com

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

Tablet Computers: 3 Years Later

Apple's iPad has made tablet computers a must-have for the masses. What's not to like? They're slim, their portability is second to none, and so long as you've disabled Siri, they don't talk back. When it comes to their use in the work-place, I've been very interested to see how (or if) they would evolve in to a genuine productivity tool.

  • Apple and Nordstrom have their sales associates charging credit cards, e-mailing receipts, and more thanks to the world of mobile.
  • Physicians now have the ability to access patient health records virtually, show images as they meet with patients, even look up information without having to grab a medical book, saves time and let's face it... the doctor with the iPad isn't exactly a bad PR move.

And in what I can only describe as beautifully inspiring...

  • Former reporter, Susan Spencer-Wendel typed an entire memoir on her iPhone using only her thumb after ALS stripped her of the use of her other limbs.

While studies show that certain office tasks that are traditionally completed using spreadsheets, word processing software, or customer relationship managers (CRM) tend to remain dominated by PCs, Tablets aren't coasting. When it comes to file syncing, sharing, social media and yes, presentations, tablet computers are playing to win.

Although they remain in their infancy, the mobile technology of smartphones and tablet computers has changed the world in only a few short years. Where will they go next?

Do you use a tablet computer for your business? We'd love to know more about your thoughts on tablet vs. PC; drop us a comment or connect with us via Twitter!

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/inventions/">Inventions</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/productivity/">Productivity</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

4 Steps to Higher Website Conversion

Getting traffic to your website is a challenge.

Once you've worked hard to get visitors to your site - you don't want to lose them because you haven't prepared your site for conversion. Here are a few steps to increase your conversion and capture those leads.

1.  First Impression

Don't be fooled - content alone will not convert visitors into leads.  University research has shown that it takes less then 1 second for a visitor to create a first impression of a website.  They will decide in that second if you are professional, credible and worth talking to. Make sure your website it Clean, Simple & Easy to understand and navigate.  Make sure your design matches your product or service offering.  Don't settle for a wimpy website or you could lose leads.

2.  Calls to Action

There should be a main call to action helping your visitors make a choice about what you want them to do or where you want them to go.  For example ask them to sign up to your newsletter to get industry updates or a promotion list to get free coupons and specials.  Ask them to submit their info for a free no obligation quote or bid.  Let them view a video that explains more visually and clearly what you do.

3. Give them something

When you offer a free download of a white paper, brochure or coupon - you're likely to start gathering leads.  Add an email request to the download and you are now building a database for future email marketing.  The bottom line here is don't just give them information - give them something to take with them so they at least remember you.  A helpful case study or white paper is often useful to convince a prospect that you know what you're talking about.  They may hold onto that and give you a call later as opposed to forgetting about you.

4. Show them a video

Video reports are all over the web that indicate conversion can go up 50-100% when video is used to explain a product, service or company.  It adds credibility. It's easier for visitors to digest as opposed to content copy that may come across as boring.  Video sells.

Of course we talk about the things we do well.  We can create video promotionals and white board animations that don't break the bank.  We specialize in custom website design as well. Let us know how we can help you today!

 

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment | 1

Untraditional Metrics: Navigating Social Media's ROI

Fact: business owners want to take advantage of the widely praised benefits of social media.

Yet without easily tangible (aka fast) results, many also begin to struggle with the time and budget being allocated to engaging on a social network.

Realistic ROI

Unlike other aspects of a business, social media is a breed apart when it comes to traditional methods of measuring ROI. Can it be done? Yes and no. Realistically speaking, traditional methods do not work seamlessly with regards to social media. In addition to a number of variables, virtual community building is relatively new. By trying to measure tangible profit, it's easy to become disappointed.

Before you venture any further in to the world of social media, it is crucial to maintain realistic expectations.

Keep in mind...

  • What works for one may not work for all.

One of the most misleading things about social media is the belief that all one needs to achieve success is a computer, iPhone, and a pulse. As nice as that would be, it doesn't work that way. Knowing your business is a given, but more than that, you need to know your industry and your audience.

  • Social media is about making an impression.

Being a part of a community is the investment. Your return is the opportunity to develop a relationship, ideally one that was not in place before. Becoming involved in what's going on in your industry, providing information, and personal interaction increases your visibility and allows people to get to know your company.

Just because you aren't getting a host of new leads right away does not lessen the value of engagement. You never know who may be reading and watching your Twitter or FaceBook page... and furthermore, you never know who may pass along your name as a referral.

  • Metrics were not designed for social media.

Metrics may work for traditional media, but you cannot forget that social media is a breed unto itself. Throw away what you think you know about measuring success; social media is full of contradictions and variables that make trial and error all but inevitable.

  • Social media is a social channel, first; business tool, second.

Listen to the conversation; engage with the community. That's the whole point. Although FaceBook, Twitter and others are popular amongst businesses, these sites were not meant to be a business tool. When trying to measure success, remembering this is a critical piece of the puzzle.

Bottom line...

Learn about social media and how it works before you attempt to define what it's going to do for you. It's not a traditional media platform and it's important not to pretend it is. By ditching the pre-fabricated box of what you think it should be, you have the freedom to truly make the most of the unique tool at hand.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

The True Cost of Being #1: Reinforcing Best Practice

Maintaining a healthy perspective about a site's rank within search engines is often a challenge for many website owners. In an effort to be #1, many companies hire so-called 'experts' who excessively manipulate the code of a website with the hope of improving the site's rank.

Does the code of your website really matter?

Yes, the quality of your website's code matters a great deal! Although it may not directly impact your conversion, clean code does aid in...

  • Overall performance of your website
  • The ability to easily maintain your website over time
  • Often lowering the cost(s) involved with a future re-design
  • Organically increase the chance of your website ranking reasonably well

By respecting and understanding the long-term importance of best practice, reputable web firms will be able to help you start off on the right food.

Does your content incorporate proper keyword usage?

Since the ultimately goal is to create a positive user experience that will ultimately help your conversion, the last thing you want to do is pad your content with keywords. Sure, you may temporarily increase your search engine rank, but remember one thing: nothing encourages a user to exit your site ASAP as when your website content is excessive and unreadable.

Remember: a good content writer...

  • Understands the importance of researching keywords
  • Researches the terms your audience uses in a search
  • Writes engaging content using a distinctive tone of voice

Content creation is a large part of maintaining a healthy website. Anyone can toss a few keywords on to a page, but a talented content writer will can them in such a way that improves your site's copy.

Do you have a marketing strategy?

Ironically, when search engine rank becomes an obsession, it's not uncommon for it to come at a detriment to your business because in many cases, a solid marketing strategy was never developed. While a high-ranking website is a big help, it's how you market your product/service that plays a large part in long-term success.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/css/">CSS</a>, <a href="https://www.lunawebs.com/sample/category/html/">html</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/web-design/">web design</a> | Post Comment

The True Cost of Being #1: Maintaining Perspective in a Rank Obsessed World

I want to be #1 on Google!

If I had a dollar for every time a client or perspective client has said this to me over the past 3 years, I'd have purchased one of those private islands being advertised in Dubai. I hope you caught my humor, but here's the thing... I'm not really kidding.

It's okay; you can admit it: you want your website to be number one on Google and every other search engine. I get it... If you've read some of my recent blogs, you may already be familiar with some recent SEO industry changes. Regardless of these changes and new information available, "SEO" and the numerous false guarantees by less than reputable companies have made their mark.

While I haven't a clue as to how lengthy and lasting those repercussions may be, it's all the more reason to address one of the most important pieces of developing a new website or online marketing campaign: the ability to maintain perspective.

Okay... but... I still want to be #1 on Google!

Fine, but answer me this: why?

Is it because...

  • You want to encourage more visitors to use your site?
  • You want visitors to buy something?
  • You want to convince visitors to embrace an idea?
  • You want to convert visitors in to customers?
  • You hope to gain a combination of the all of the above?

 In the end, you have one theme than remains constant: the user.

Website ranking is not really the goal; at least it isn't when you put it in perspective. Remember your common theme: the user. When the user is the priority and at the forefront of your mind, it's easy to see that the true goal is to create as positive a user experience as you can.

Harsh truth: there's no such thing as a quick-fix.

Band-Aids help to cover a wound, but make no mistake; a Band-Aid or quick fix is not synonymous with a genuine, long-term solution.

If you have a site that is riddled with poor copy and/or a design that does not offer a positive user experience, optimization is irrelevant. Users' needs and wants come before that of a search engine.

In an upcoming post, I'll address how design, coding, optimization, and content ultimately work together to help you achieve better success.

In the mean time...

Drop me a comment! I'd love to know about any experiences you may have had with SEO, getting your site ranked, etc.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/graphic-design/">Graphic Design</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/web-design/">web design</a> | Post Comment

How To Expand Your Brand's Online Influence

For all the talk about successful online marketing and interacting with your potential client base, a common question on the minds of many business owners becomes how to gain a wider audience. Although we've covered many of the basics (engagement, consistent communication, etc...) there's a lot of information out there and implementing it may seem daunting.

So, how does one become influential online? Not only do you need to be knowledgeable and passionate, you need commitment. Yes, commitment. A strong following doesn't happen overnight, nor will your influence remain if you opt to take a break. Here are three key pieces of information to keep in mind.  

1. You have a voice; use it!

A unique voice is going to be one of your biggest assets. I cannot stress this enough! Many business owners and social media marketers tend to hesitate to express their point of view because they are afraid of being offensive. While you certainly don't want to try to alienate people or post inappropriate content, this does not mean you can't have your own opinion. Allowing your real voice to appear in your content will aid in increasing your online influence for one simple reason: people respond to people to whom they feel share their point of view.

2. Freely and frequently share your expertise.

Whether you're keeping up your followers in the loop by commenting about the newest industry trends or sharing a link to an interesting article you've read, you want to establish yourself as a source of information. As I've mentioned in terms of coming up with unique blog content, don't venture to social media with the goal of continually talking about you, your business and its overall awesomeness. The harsh truth is well, most people don't really care.

By offering free advice, how-to tips, and other valuable information, whether the person visiting your page is a client, industry blogger, or none of the above, you'll begin to establish yourself as a leader in your field. Rely on your following to promote you and your services; that's typically what helps to boost your revenue.  

3. Improve the lives of your followers.

Don't just know your clients, know about their lives and in turn, tailor your content to make their lives better. If you're an interior decorator, offer advice on how to find unique pieces under $50. If you're an accountant, prepare a free check-list people can use to gather necessary forms for their taxes... whatever your business, you get the idea.

Hesitant to give away advice for free? It's time to change how you think!

As I've said many times, online marketing and influence is all about community building and well, nothing in life is free. When done well, online community building's ROI can be called converting interest in to investment in a brand, and eventually, a new customer.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/links/">links</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a> | Post Comment

SAAS (Software As A Service): What You Need to Know About Social Media's Popular Virtual Assistant

Being active in social media is a struggle for many organizations. Even those who understand the importance and genuinely want to be involved often lack one key necessity: time. Enter software as a service. Many of our clients are familiar with Luna's Social Media Module (SMM), and in fact, it's one of our most popular software offerings.

Social Media Meets SAAS (aka Software as a Service)

In the case of Luna's Social Media Module, as well as other similar SAAS offerings, the value is found in enabling a user to draft one update, and post it to multiple social networks. As with our SMM, for example, it can even link to your company blog and automatically notify followers of new content. For small businesses in particular, the time saved is priceless.

So, what's the problem?

Familiarity Breeds Contempt... Or Worse: Laziness

When dealing with social media, familiarity and ease makes it more likely that your online presence will be all automated, all the time... To be blunt, it's easy to get lazy. It may not seem like that big a deal, right?

Wrong.

Put a Ring On It

Translation for those who aren't rocking out to Beyonce: engagement is a must. It's been talked about time and time again, and while you may think I sound like a broken record, there's a reason: it's true.

There's no doubt that the use of social media SAAS platforms are designed to make your life easier. While they certainly do serve that purpose, it's imperative to understand that your social media presence must be cultivated and nurtured by a real person.

Community Building

For our Utah-based clients, you're probably familiar with recent ads, produced by Stevens-Henager College. Their most recent campaign features that to which they as their 'Good Neighbor Initiative'. Long story short, the focus is on presenting the school as part of the community as a whole while featuring some of their free offerings.

While I am not endorsing the service(s) they advertise, from a marketing perspective, they have the right idea. Social media, whether it's FaceBook, Twitter, or Vine, the members are a community of their own. In order to reap the benefits, you've not only got to join in, you must do so in such a way that jives with the rules and guidelines already set in place.

SAAS Designed to Assist, Not to Replace

Although Software/SAAS certainly aids in producing links and content, it's meant to be used as a tool to help, not replace. At the end of the day, remember this: even the best software platforms cannot replace genuine and personal interaction.

Are you active on social media? What types of interactions have you experienced that have made a strong impression on you?

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/facebook/">Facebook</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/organization/">organization</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

Maximize the Twitter Presence of Your Small Business

While out to lunch with my 80 year old father last week, he informed me that he wanted my help setting up his Twitter account. As I tried to wrap my head around the utterly terrifying prospect that my father was likely to become my new #1 twitter fan, I gave him general information about the site, what it does, how it's used, etc... Needless to say, we had a very long lunch.

In reality, there are many people like my dad who have heard of twitter, tweeting (aka 'sending a twit' in Dad-speak), and most importantly, that they must incorporate the social networking giant in to every aspect of their lives. More specifically, they need to use it in business marketing.

Businesses use Twitter for a variety of reasons, from marketing to promotion to customer service. Some brands share only the occasional picture. Some live tweet events. Entertainment media including @EW gives peeks in to exclusive parties. While some hire social media command centers, others including mega-brand, @Audi have cultivated a staunchly loyal group of fans and followers thanks to a guy who frequently tweets from his living room. 

If you own a small business, chances are you're not only relatively new to the social media marketing world, you're also trying to determine how to incorporate the technology in to your day-to-day. With that in mind, here are a few tips.

Keep it purposeful and personal

Ultimately, you need to ask yourself why your business is on Twitter. I know, I know... it seems like a dumb question when it Twitter seems to be taking over the world. Here's the thing: if you're sole reasoning is that it will help drive more traffic to your website, you've already started digging your own grave. Of all the social networks used by businesses, the Twitter community highly values personal interaction. Although you certainly want to link to blog posts (hint, hint!) and helpful content, you need to approach Twitter as a way of building more of a personal relationship with your followers.

Your customers may be on Twitter, yes, but a good strategy is to do a company inventory of the business' strengths, weaknesses, etc. It may sound like a lot of work and irrelevant work at that, but bear with me... When you look at what other brands are doing, American Express has multiple accounts, one being @AskAmEx which they use specifically for customer service. By looking at your strengths & weaknesses, you will be better able to create a strategy aside from link building alone.

Look who's tweeting

When it comes to personal online interaction, who manages the account is key. A common social media mistake? Putting an 18 year old in charge of the company twitter account. Will the intern be able to up your number of followers by having her friends follow you? Probably; but here's the thing... for small businesses, the goal should be connecting with those who are interested in your industry, product/service, etc. A good way to look at Twitter is being a massive networking event. It's not about the number of business cards (followers), it's about the quality of the connections.

This is where your a company goals list will be highly beneficial. Once you've figured out what you want to achieve, you can begin to find the right employees to manage your Twitter account.

Ask yourself...

  • Is this person knowledgeable?

Again, remember you goals list. If you plan to use Twitter as a customer service tool, you don't want a php developer manning the account.

  • Does this person understand social media etiquette?

Social networks have their own unspoken rules and etiquette guidelines. On Twitter, this means you need someone who will reply and engage with your followers. They need not say much, but even a 'thank you for the follow!' or a lighthearted reply to a quip goes a long way.

  • Is this person trustworthy?

It should go without saying that anything you said on a social media account has the potential to go viral. All it takes is one ill-fated tweet from an employee who's having a rough day, and you and your company may find yourself internet famous for all the wrong reasons. Because a big part of successfully integrating Twitter with your business is being a real person and becoming a member of an online community, it's important that the person in charge be able to walk a natural balance between fun and professional.

(Not so) secret identity

With all the talk of community and real people, this is a good time to bring up the use of real names. While the person behind the screen represents your company, don't make the mistake of thinking of them being the voice... they have their own and people want them to use it! Some companies have employees sign their tweets with their initials. Others list the employees and their personal accounts. Yet again, @Audi is a great example:

Along the same lines, business-appropriate humor is sure to connect with an audience. You don't need to be a comedian (please don't try!) but lighthearted jokes and responses go a long way in lending a personal voice. To illustrate, here's a personal experience of mine. I've always driven (or been driven in) the same make of automobile from the time I was born. After purchasing my newest car, I jokingly tweeted that my relationship with them was the longest I've ever had with anyone.

A few minutes later I had a reply:

We promise we'll never cheat on you!

It was business-appropriate, clever & unexpected... and clearly it made a lasting impression since I'm sharing it with you months after the fact!

Court the right people

Cora: Are we to be friends then?
Lady Grantham: We are allies, my dear, which can often be a great deal more effective.

I can always count on Downton Abbey to help me make a point. Ultimately, you want to follow and be followed by those who are interesting and influential within the Twitter community. Because of the public nature of social networking, remember, the people you follow and those who follow you, can affect your credibility.

This means that if you get spammers tweeting you links and follow requests, block and report them. Users who are active and in or knowledgeable about your field are great resources. Developing a relationship with them may serve you both very well in the long run.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/content-writing/">Content Writing</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/pr-public-relations/">PR Public Relations</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/viral/">viral</a> | Post Comment

Pheed Feeding the Hunger for Social Media

Are you hungry for a social media platform that doesn't involve the words twit or face? If Apple's list of Top Free apps is any indication, the answer is a resounding, YES. New app kid on the block, Pheed, has jumped to Apple's #1 most downloaded social app, #5 overall.

Pheeding the (Over) Crowded Social Net

Pheed entered the social media sphere late last year to a lukewarm reception. After all, it's hard enough to keep up with Twitter, Facebook, Instagram, Tumblr, and now, Vine. It had all the makings of a failure because let's face it... how many apps can one use?

Four months, 30 countries, and over a million users later, Pheed appears to be getting the last laugh.

Pheed Feeds What?

Teenagers. Creatives. Filmmakers... Oh, you mean, what is its purpose?

Well... that's the thing... take Twitter, YouTube, Fac— Oh, just take all of the popular social media platforms and for all intents and purposes, you've got Pheed.

Users are able to share texts, photos, videos, audio tracks, voice memos, as well as live broadcasts.

You Own Your Content. Really.

With all of the recent controversy over Instagram, Facebook, and whether online content is really your own, Pheed has nipped that guessing game in the bud.

Post your photos. Post up to four hours of video... yet, unlike those other social media sites, Pheed offers one potentially priceless feature: monetization.

It goes like this:

For just under $2 up to $34.99, users can charge those interested in viewing their content. Costs are either done via pay per-view or a monthly subscription cost. Although Pheed does receive half of the revenue in order to cover their bandwidth, storage, and payment processing costs, the rest is all yours. Better yet, there's no ambiguity about who owns your content. You do; end of story.

Staying Power

Whether Pheed is here to stay is up for debate. It's a great idea in theory, however, sustainability for pay per-view or subscriptions may be the part that makes or breaks its success. After all, with users long having had access to celebrity generated content on social media for free, are they really going to start paying up now?

Do you have a Pheed? We'd love it see what you guys are going. See that comment box below? Talk to us!

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/news/">news</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/video/">video</a> | Post Comment

Avoiding Common Web Design Mistakes

Because the internet is not going away, your website is the best piece of marketing your business has With that being the case, it is absolutely critical that your company website be designed and executed in the right way.

A common issue we've noticed over the years is that many business owners are extremely married to their idea of what, 'looks good'. Don't get me wrong, we want you to be happy with your site, however, a strong website will have the ability to reach your target audience, answer their questions, and do so with as little headache as possible.

Before you decide on a DYI solution, take a look at these common errors so you know what to avoid.

Misconception: Bigger is better.

Somewhere along the way, moving text, flashing pictures, and a use of neon color became a method of drawing attention. While it may work in Las Vegas, when we're talking web, simplicity is almost always the way to go.

When someone visits your website, not only are they looking for information about the products and services you provide, they want to find that information with as little headache as possible.

Still not convinced?

Fact:

If a visitor goes to a website and is unable to find the information they need in less than 5 seconds (yes, 5 seconds!) it's too late.

Problem: Genuinely not knowing your market.

If you sell denture cream, but your entire website appears to be catering to young, 20-something girls on spring break, you've created a massive disconnect that is going to be detrimental to your business. In addition to wasting time, money, and manpower, those who genuinely need your product are likely to look elsewhere.

We all have our preferences when it comes to design aesthetics; that in mind, you must have to keep your audience in mind. Your design may not be something you love and it may not highlight your creativity, but the best thing you can do is to separate your own taste from that of your audience. In many cases, they simply are not the same.

Problem: You don't have clear calls to action.

Easy to follow is a must, but in order to be effective, users need to know what they're supposed to do now that they've found your website. Do you want someone to buy your product? Do you want them to request more information via contact form?

If you aren't sure how to answer, it's time to ask yourself what your company provides. What are your benefits? Answer that and then decide on a call to action that will help your visitor get to where they need to be.

Egocentric thinking: Everyone is my 'target audience'!

Okay, I get this idea in theory. I do. But here's the thing... you do have a specific demographic that tends to naturally gravitate more toward your product/service offerings. That's not to say you should turn other clients away or offer sub par service, however, by determining who you should try to accommodate, you can focus on them and ideally produce more revenue long term.

DEFCON 1: Believing you can do it yourself.  

I know, I know... you've read about free website templates. It looks easy enough and it'll save money, right? Not so much.

First impressions are everything and on the internet, you need to take it to heart. Not only to many DYI templates have quirks and issues you likely won't be able to remedy without web knowledge, the overall quality is not professional when you reach the finished product.

Leave the DIY projects to bloggers. If you're feeling really adventurous, purchase some IKEA furniture and have a field day putting it together... Whatever the DIY alternative, it shouldn't come at the expense of potentially harming your brand.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/design/">Design</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/web-design/">web design</a>, <a href="https://www.lunawebs.com/sample/category/web-projects/">web projects</a> | Post Comment

Online Marketing Tips for Small Business Budgets

Online marketing is challenging, even for the pros. As you've heard from any reputable advertising or marketing professional, there's no guarantee an elaborate campaign will produce the ROI one would hope. I mean, if you're on a tight budget as it is, it's no wonder that only marketing may feel next to impossible. Therefore a common gut reaction of many small business owners is to ignore online marketing in its entirety with the intent to 'revisit it at a later time.'

Big mistake!

While it certainly takes more research on the part of the business owner and/or their team, the following tips are designed to help you get the most out of what online marketing has to offer even on a shoestring budget.

Ask Yourself...

Who is our audience?

Knowing your industry is a given, as is knowing your product... but how well do you know your customers? How old are they? Are they male? Female? Why do they want or need your services? How do they spend their money? You don't need a marketing professional to unlock the mystery of your audience.

Where is our audience?

Now that you have the 'Who', let's focus on where to find them. This step may take some time, but it's important not to rush. Trial and error may be necessary and if so, you'll want to do it now as opposed to later.

What are our goals?

Your online marketing goals are going to change as time goes on, so don't panic if you have multiple goals. With that in mind, focusing on specific goals and then revising them as time goes on helps to give you a path. This will save you money long term as opposed to endless trail/error.

What is our budget?

Are you surprised this didn't come first on the list? Although money is obviously important, you cannot effectively market yourself until you know the above. Knowing your audience, how they spend, where to find them, and what you hope to achieve will help you to set a realistic budget.

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/seo/">SEO</a> | Post Comment

Vine Means More Opportunity for Businesses (If You Know Where To Start!)

Social media is my well-documented addiction. Unsurprisingly, I'm currently pretty much obsessed with Twitter's new Vine app. While Vine had its share of early controversy, its popularity and fascination with six-second looping video is only continuing to grow. For business owners, Vine means one thing: opportunity.

Golden Goose

It may seem easy to write off, but business owners should ignore the potential marketing goldmine, Vine, can offer. Sure, many Vine videos involve cats, bad holiday sweaters, or seemingly endless cups of coffee, but hang out for a while and you'll quickly see numerous, and often unexpectedly creative videos.

Six-Second Storytelling

Yes, seriously. You'll be surprised by just how much creative storytelling those few seconds can offer. By removing the need for video editing, Vine offers businesses a unique tool to aid in advertising.

Unlimited Unique Content Opportunities

For all the talk about the importance of creating unique content, few (if any) platforms offer quite the same ease of use and low-cost provided by Vine. Because marketers know that video is more likely to get views than pages of content without visual, even the simple enhancement of a blog post became well within reach.

Let's Chat...

Now I'd love to know your thoughts! Are you interested in further exploring Vine for business use? Or if you're already using it, what do you think?

Posted in <a href="https://www.lunawebs.com/sample/category/apps/">apps</a>, <a href="https://www.lunawebs.com/sample/category/blogs/">blogs</a>, <a href="https://www.lunawebs.com/sample/category/branding/">branding</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/mobile/">mobile</a>, <a href="https://www.lunawebs.com/sample/category/news/">news</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/social-networking/">Social Networking</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a>, <a href="https://www.lunawebs.com/sample/category/video/">video</a> | Post Comment

Tweet Shop: American Express Unveils E-Commerce #HashTag

Offering discounts via social media has been done to death, making it only a matter of time until Twitter entered uh, e-commerce? Thanks to a new collaborative effort between the social media giant and credit card favorite, American Express, it's now possible to make a purchase via Tweet.

Tweet Shop

Yep, you read it correctly: tweet shop. You can purchase merchandise on Twitter using a special hashtag. The only requirements?

  • An active American Express card
  • A valid Twitter account that is linked with the American Express Card you want to use

That's it. You're ready to hashtag away.

Wait, What's a Hashtag?

Good question! For those who don't know, people use hashtags (symbol #) before certain keywords or phrases in order to help them show up when users search Twitter.

Simply type # followed by the designated term (no spaces!) and you have a #hashtag. Easy, right?

Tweet Offers

Current offers can be found via @AmericanExpress, and include everything from bracelets to Sony cameras and Kindles. A quick glance at the company's twitter page shows several active hashtags, such as "#BuyKindleFireHD".

How It Works

Step One

Once a user has completed proper set up procedures, members who've opted in to the program simply need to compose a tweet using the designated hashtag for their merchandise. @AmexSync will reply with a confirmation hashtag.

Step Two

With a confirmation hashtag in hand, members will just need to tweet that. Within a few minutes, they'll have a confirmation e-mail from American Express. Users then have 15 minutes to confirm that they want the product, after which the synced credit card will be charged and the merchandise shipping to your billing address.

Think Daily Deal, Not Amazon

A good way to think of this unique method of purchasing is that it's more like a daily deal that is only available for a certain period of time. If you're an impulse buyer, you'll love it. If you're active on Twitter and have an America Express account, it's worth following to see what is/will become available.

With that in mind, Tweet shopping is likely to be a letdown if you're searching for a specific product or trying to compare prices.

Is Tweet Shopping Here To Stay?

Isn't this the million dollar question! For now, I think the best answer remains, let's wait and see.

So, will you try Tweet shopping? Why or why not?

Posted in <a href="https://www.lunawebs.com/sample/category/advertising-marketing/">Advertising/Marketing</a>, <a href="https://www.lunawebs.com/sample/category/ecommerce/">ecommerce</a>, <a href="https://www.lunawebs.com/sample/category/internet/">internet</a>, <a href="https://www.lunawebs.com/sample/category/iphone/">iphone</a>, <a href="https://www.lunawebs.com/sample/category/news/">news</a>, <a href="https://www.lunawebs.com/sample/category/online-marketing/">Online Marketing</a>, <a href="https://www.lunawebs.com/sample/category/social-media/">social media</a>, <a href="https://www.lunawebs.com/sample/category/technology/">technology</a> | Post Comment

1 2 »

Categories

January 2020
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Archive


rss RSS Feed